2013: Year of the Snake

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The Durden FAMOUS TEAM wanted to come out of the gate running in 2013! How could we get some attention on our digital billboards with self-promotional ads? We made it our personal goal to create content that would make drivers cringe, laugh, cry, sigh and give tribute.
Behold the Durden Outdoor homage to the Chinese YEAR OF THE SNAKE, 2013. The basis was to use a TEASER and ANSWER ad in a creative way to show how well our medium works with a unique message. “What if we used a super tight crop of a snake’s face so the driver could get eerily intimate with the graphic,” says Bill Durden Creative Director at Durden Outdoor Displays, Inc.  “Sometimes you have to show potential clients how strong a simple message can be on a billboard.”
The teaser self promo simply said “2013 – THE YEAR OF THE SNAKE” with a huge bright green python’s face on the board.  The ad played for almost three weeks on the entire DURDEN DIGITAL NETWORK in Dothan, Enterprise, Eufaula, and Ozark, Alabama. 2013 Year of the Snake
The verdict? Billboards definitely work! The traffic department at our company was filled with calls and emails about the “snake ad” playing on our Digital Network. We had originally planned on playing the teaser for a full 4 weeks.  However, because of so many audience inquiries, we decided to go ahead and release the answer one week earlier.
Today, we released the answer to the teaser which had an over lay on top of the snakes face saying “FAMOUS RULE #2 – Simple Ads Work”. Famous Rule #2
Fact: Uncluttered billboards achieve greater success. We preach this over and over at Durden Outdoor Displays, Inc. because we know that it will work for any company. Your audience is zipping by at 45+ miles per hour and they only have about 6 seconds to notice, become engaged and process you message. Don’t make it difficult to reach your consumer by cramming your billboard with too much content.
For simple ideas on how to make your marketing plan “HISS” in 2013, please contact the FAMOUS MAKERS at sales@durdenoutdoor.com or call us at 334-792-5056.
 

Toadlick Announces Initial Line-Up 2013

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FOR IMMEDIATE RELEASE For more information, contact: Chris Gilbert; 334-790-6260 Toadlick Announces Initial Line-Up DOTHAN, ALABAMA, December 14, 2012 Toadlick Music Festival has announced the initial line-up of performers for its second annual 3-day event, to be held at the National Peanut Festival Fairgrounds in Dothan, Alabama, April 11-13, 2013. The stellar line-up will feature more than 20 of today’s hottest country music and southern rock stars, including Luke Bryan, Thompson Square, Lynyrd Skynyrd, Jake Owen, Chris Young, Kellie Pickler, Colt Ford, Corey Smith, Gretchen Wilson, Derryl Perry, Shane Owens, and more to be confirmed shortly. After being named “Top New Artist of the Year” at the 2010 Academy of Country Music Awards, Luke Bryan recently owned the night at the 2012 American Country Awards, pulling in nine awards, including “Artist of the Year,” “Male Artist of the Year,” “Album of the Year,” “Single of the Year,” and “Music Video of the Year.” He also won “Male Video of the Year” at the 2012 CMT Awards. Thompson Square has gained their share of recent accolades, winning “Vocal Duo of the Year” at both the 2012 ACM Awards and CMA Awards, “Duo Video of the Year” at the 2012 CMT awards as well as receiving two Grammy nominations. The couple was honored with three major awards at the American Country Awards in 2011. Toadlick is positioned to become the Southeast’s premiere music festival by combining legendary country and southern rock performers with today’s hottest newcomers. The event features three days of fun, music and camping, with ample spaces for tent camping as well as RV hookups. In addition to great music, the event offers activities, vendors and attractions the whole family can enjoy. For a limited time, Toadlings can get special holiday-priced, 3-day passes to the festival for only $89 by visiting www.toadlick.com. And kids under 12 are free! You can also find out more by following Toadlick on Facebook at www.facebook.com/toadlickmusic or on twitter @toadlickmusic. END

2013 Toadlick To Benefit Local & National Charities

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FOR IMMEDIATE RELEASE For more information, contact: Chris Gilbert; 334-790-6260 2013 Toadlick To Benefit Local & National Charities DOTHAN, ALABAMA, December 14, 2012 Toadlick Music Festival has announced that a portion of the proceeds from ticket sales to their second annual event will go to help benefit the Wiregrass Children’s Home, which serves seven counties in the Wiregrass area of Southeast Alabama, and the national Special Operations Warrior Foundation. The Wiregrass Children’s Home offers a safe haven for neglected and abused children, providing food, clothing, shelter, and the loving support they so desperately need in the midst of crisis. Since its beginning in 1989, the Home has served more than 700 children—some for only one night, yet others for many years—all receiving a window of hope and a promise for a better tomorrow. For more than 32 years, the Special Operations Warrior Foundation has provided surviving children of Army, Navy, Air Force and Marine Corps Special Operations Forces with the college education their fallen parents would have wanted for them. They also provide financial assistance and support to special operations personnel who are severely wounded. “We are very proud to be associated with these two, very fine, non-profit organizations,” explains Chris Gilbert, Toadlick Music Festival Event Coordinator. “It gives us an opportunity to give back to our local community, as well as honor those who have served to defend our country and help the children many of them have left behind. And everyone who joins us at the Festival can share in the satisfaction that comes with helping those in need.” Toadlick Music Festival will be held at the National Peanut Festival Fairgrounds in Dothan, Alabama, April 11-13, and will feature more than 20 of today’s hottest country music and southern rock performers. The event features three days of fun, music and camping. In addition to great music, the event offers activities, vendors and attractions the whole family can enjoy. Get special, holiday-priced, 3-day passes to the festival for a limited time for only $89 by visiting www.toadlick.com. And kids under 12 are free! You can also find out more by following Toadlick on Facebook at www.facebook.com/toadlickmusic or on twitter @toadlickmusic. END