Durden Outdoor Displays

National Peanut Festival Reaches 180,000+

16 October 2014By: Martin WhaleyIn: Specials

The nation’s largest peanut festival is held in Dothan, AL each fall to honor local peanut farmers and to celebrate the harvest season. The 71st annual National Peanut Festival will be held October 31st thru November 9th this year. Now located on Hwy 231 South, the festival has grown from a 3-day event in 1938 to a 10-day event, attracting attendance in excess of 180,000. What better way to reach 180,000+ fair-goers than the Durden Digital Network! Check out these two Digital Billboards located at key intersections on Hwy 231 South that are sure to catch your consumer’s eye. This 10-day Digital Showing offer expires 10/27. Contact your Durden Sales Representative today to reserve your space.

“CAN’T TOUCH THIS” BILLBOARD FOR DOTHAN KIA

23 June 2014By: Amy RiddleIn: Design

You can’t touch this…. My-my-my-my Durden has done it again. Tasked with designing a billboard to turn heads, Durden looked towards the original rapping hamsters in the Kia commercials for inspiration and were led to another rapper of the human kind. We all remember the 1990’s hit single “U Can’t Touch This,” written, performed, and produced by MC Hammer, himself. This signature song of Hammer’s is possibly one of the most recognizable records ever… which happens to be the same thing Durden wants for Dothan Kia. The 2014 Kia Soul gets 31 mpg on the Highway and costs $13,995. What better way to advertise that then putting MC Hammer on top of a 14’ x 48’ billboard. Well it’s not actually MC Hammer. It is a mannequin made to look like him, dressed in a gold & black jumpsuit. Our Creative Department and Expediting Department worked together with Dothan Kia to create this beautiful 3D Billboard work of art. If you would like #TeamDurden to design your next out-of-home advertisement, please contact our sales department to get started. Nah-na-na-na, Stop, Hammer Time! photo 1-9

DURDEN OUTDOOR BUILDS IT’S FIRST MOTORIZED TRUCK DOOR ON A BILLBOARD

20 June 2014By: Amy RiddleIn: Design

Durden Outdoor Displays, Inc helped Action Buick GMC of Dothan roll out the red carpet for the new 2014 GMC Sierra. The Sierra is a cut above other trucks showcasing the new standard in truck interiors. Durden wanted to showcase this aspect of the 2014 Sierra by creating a billboard that entices you to look inside. Sierra’s cabin has been crafted to provide you and your passengers with a quality experience. Durden Outdoor and Action of Dothan invite you to open the door to a new Sierra and take her for a FREE test drive. Action of Dothan, located at 211 Ross Clarck Circle, came to Durden when they wanted an out-of-the-box design for their out-of –home advertising. This one-of-a-kind billboard design with a 35’ Sierra 1500 came directly from the Durden Outdoor Creative Department. The 12’ door and 3D Mirror that opens and closes was hand crafted in the Durden Outdoor Production Department. To see the process of creating this motorized truck door for Action, click here. If you would like an out of the box idea (like this one) for you company, contact our sales department today to get started.

Durden Strategically Expands Digital Network

30 April 2014By: Amy RiddleIn: Digital Projects

In April Durden Outdoor Displays added two digital billboard locations to its expanding digital network. These new locations are in two of Dothan, Alabama’s fastest growing traffic areas – U.S. Highway 231 South at Saunders Road and U.S. Highway 84 East at Ross Clark Circle.

“Our business is about posting great creative advertisements in front of the maximum amount of targeted prospects,” says Bill Durden, vice president and creative director of Durden Outdoor Displays, Inc. “When we do this, we produce results for our clients.”

These two locations were strategically chosen because of their high increase in daily traffic over the past several years. The segment of Highway 231 South between Ross Clark Circle and Saunders Road has seen a healthy 16 percent increase in traffic over the past 11 years to 33,610 per day. During this same time period Highway 84 East at Ross Clark Circle has seen a steady 8 percent increase in daily traffic. This popular intersection now boasts over 64,000 cars per day according to the Alabama Department of Transportation (ALDOT). Durden Outdoor Displays, Inc. is a local, privately owned firm which expanded from traditional billboards to high-tech digital displays in 2007. Over the last seven years Durden’s digital network has expanded to 27 locations spanning four Southeast Alabama counties. This network reaches more than one million cars daily. Durden Outdoor is the largest out-of-home media provider in nine Southeast Alabama counties with over 1000 faces. For an up-to-date traffic count map of the state of Alabama, please visit our web page.

Durden Outdoor Announced as Official Sponsor of 2014 Pepsi Gulf Coast Jam

27 April 2014By: Amy RiddleIn: Events

The 2014 Pepsi Gulf Coast Jam (PGCJ) is a three-day country music festival that will be held on August 29^th, 30^th, and 31^st in Panama City Beach (PCB), Florida. This three day event will be packed full of musical talent. The Music Festival is launching its second annual festival with a bang, and Durden Outdoor is a proud sponsor again! In its inaugural year, Pepsi Gulf Coast Jam attracted thousands of country fans from all over the United States and beyond with a lineup that included Toby Keith, Brantley Gilbert, Trace Adkins and many more. Executive Producer of Pepsi Gulf Coast Jam, Rendy Lovelady, is expecting 2014 ticket sales to far exceed the attendance that the festival drew in 2013. With the help of Durden, they were able to reach locals and Florida beach travelers in the following Alabama markets: Dothan, Eufaula, Geneva, Enterprise, Ozark, Headland, Abbeville, Troy, Brundidge. Blake-Shelton

PGCJ is utilizing multiple of Durden Outdoor’s billboard mediums (Rotary Posters, Digital Network, & Static Bulletins) to advertise their headlining acts that will be performing Labor Day weekend in PCB. Country music’s superstars Blake Shelton, Carrie Underwood and Dierks Bentley are this year’s headlining acts. Carrie is set to headline Friday, August 29th, while Dierks headlines Saturday, August 30th, and Blake closes out the festival, headlining Sunday, August 31^st! What should you expect at Pepsi Gulf Coast Jam? During the day, find yourself with white “sugar” sand beneath your toes and ocean waves washing up on the shore at our beach stage located at the M.B. Miller County Pier (12213 Front Beach Road). As the sun begins to set, shuttle over to Frank Brown Park (16200 Panama City Beach Parkway) and JAM out to our star studded headline stage late into the night. Once you’ve had far too much fun for one day catch some shut-eye in your beachfront condo or hotel. Multiple condos in Panama City Beach are providing various packages that include room rates & passes to the Music Festival. Want to stay up to date on what’s happening at Pepsi Gulf Coast Jam? An app is now available for download on all iPhone and Android mobile phones through the app store. The app is a great resource for deals, info, schedules, and photos. For more information about Pepsi Gulf Coast Jam’s lineup, VIP & General Admission Tickets, lodging partners, directions, partnership opportunities, parking, and vendors, please visit www.gulfcoastjam.com. Pepsi Gulf Coast Jam is a production of PCB Entertainment, LLC. If you are interested in utilizing out-of-home media to promote your next event in South Alabama please contact our sales team. We can help you reach over 1 million cars (daily) about your upcoming local or long distance event. Click here to email the Durden Sales Team.

Durden Sponsors Toadlick Music Festival for Second Year

8 April 2014By: Amy RiddleIn: Events

3D Toadlick Bulletin

Toadlick Music Festival is a three-day outdoor country and southern rock event held at the National Peanut Festival Fairgrounds in Dothan, Alabama, on April 24-26, 2014. For the second year in a row, Durden Outdoor is proudly sponsoring the Toadlick Music Festival. The festival, in its third year, drew 40,000 music fans in 2013. “Toadlickers” came from 40 states and 10 foreign countries, all-eager to see some of the biggest names in country music. The 2014 music festival is expecting to have their largest crowd in its three-year history. Toadlick is an affordably priced B.Y.O.B. (Bring Your Own Booze) festival that offers free admission to children 12 and under. This year you will be able to see many big name bands as well as local bands. 2014 Toadlick Line Up Includes:

REO Speedwagon (Saturday)
The Band Perry (Saturday)
Joe Nichols (Saturday)
Gloriana (Saturday)
Merle Haggard (Friday)
Gary Allen (Friday)
Molly Hatchet (Friday)
Arron Lewis (Friday)
Billy Currington (Thursday)
Colt Ford (Thursday)
+ MORE!

Toadlick Digital

To help promote the Toadlick Music Festival, Durden Outdoor utilized multiple digital billboards in their digital billboard network to feature the top music artists that will be performing in April of 2014. Durden’s Creative team also developed (in-house) a custom-built, 3D, 30-foot toad tongue at the festival ground’s billboard. You can see the toad’s tongue from ten miles down the road snatching up its tickets for the festival. If you are interested in more information or tickets for the Toadlick Music Festival Please click here. If you are interested in utilizing the Durden Billboard Network, as Toadlick did, to promote your next event please contact our sales team. We can help you get the word out to over 1 million cars (Daily) about your upcoming local or long distance event. Click here to contact our sales team.

Toadlick Stage Banners by Durden

Toadlick Projected Logo

Willie Nelson LIVE tonight!

3 February 2014By: Amy RiddleIn: Events

Durden Outdoor is excited to have partnered with AEG Entertainment to promote the one and only Willie Nelson & Family in the Durden Digital Network! AEG Entertainment came to us looking for a digital billboard blitz in the Dothan market to let the wiregrass area know that the country music legend is coming to town. You can see Willie LIVE tonight at the Dothan Civic Center! Limited tickets are still available and may be purchased at the Dothan Civic Center box office.