Durden Strategically Expands Digital Network

In April Durden Outdoor Displays added two digital billboard locations to its expanding digital network. These new locations are in two of Dothan, Alabama’s fastest growing traffic areas – U.S. Highway 231 South at Saunders Road and U.S. Highway 84 East at Ross Clark Circle. New Locations
“Our business is about posting great creative advertisements  in front of the maximum amount of targeted prospects,” says Bill Durden, vice president and creative director of Durden Outdoor Displays, Inc. “When we do this, we produce results for our clients.”
These two locations were strategically chosen because of their high increase in daily traffic over the past several years. The segment of Highway 231 South between Ross Clark Circle and Saunders Road has seen a healthy 16 percent increase in traffic over the past 11 years to 33,610 per day. During this same time period Highway 84 East at Ross Clark Circle has seen a steady 8 percent increase in daily traffic. This popular intersection now boasts over 64,000 cars per day according to the Alabama Department of Transportation (ALDOT). Durden Outdoor Displays, Inc. is a local, privately owned firm which expanded from traditional billboards to high-tech digital displays in 2007. Over the last seven years Durden’s digital network has expanded to 27 locations spanning four Southeast Alabama counties. This network reaches more than one million cars daily. Durden Outdoor is the largest out-of-home media provider in nine Southeast Alabama counties with over 1000 faces. For an up-to-date traffic count map of the state of Alabama, please visit our web page.

Durden Outdoor Announced as Official Sponsor of 2014 Pepsi Gulf Coast Jam

bannerThe 2014 Pepsi Gulf Coast Jam (PGCJ) is a three-day country music festival that will be held on August 29th, 30th, and 31st in Panama City Beach (PCB), Florida.  This three day event will be packed full of musical talent. The Music Festival is launching its second annual festival with a bang, and Durden Outdoor is a proud sponsor again! In its inaugural year, Pepsi Gulf Coast Jam attracted thousands of country fans from all over the United States and beyond with a lineup that included Toby Keith, Brantley Gilbert, Trace Adkins and many more. Executive Producer of Pepsi Gulf Coast Jam, Rendy Lovelady, is expecting 2014 ticket sales to far exceed the attendance that the festival drew in 2013. With the help of Durden, they were able to reach locals and Florida beach travelers in the following Alabama markets:  Dothan, Eufaula, Geneva, Enterprise, Ozark, Headland, Abbeville, Troy, Brundidge. Blake-Shelton Carrie-Underwood Dierks-Bentley PGCJ is utilizing multiple of Durden Outdoor’s billboard mediums (Rotary Posters, Digital Network, & Static Bulletins) to advertise their headlining acts that will be performing Labor Day weekend in PCB. Country music’s superstars Blake Shelton, Carrie Underwood and Dierks Bentley are this year’s headlining acts. Carrie is set to headline Friday, August 29th, while Dierks headlines Saturday, August 30th, and Blake closes out the festival, headlining Sunday, August 31st! What should you expect at Pepsi Gulf Coast Jam? During the day, find yourself with white “sugar” sand beneath your toes and ocean waves washing up on the shore at our beach stage located at the M.B. Miller County Pier (12213 Front Beach Road). As the sun begins to set, shuttle over to Frank Brown Park (16200 Panama City Beach Parkway) and JAM out to our star studded headline stage late into the night. Once you’ve had far too much fun for one day catch some shut-eye in your beachfront condo or hotel. Multiple condos in Panama City Beach are providing various packages that include room rates & passes to the Music Festival. Want to stay up to date on what’s happening at Pepsi Gulf Coast Jam? An app is now available for download on all iPhone and Android mobile phones through the app store. The app is a great resource for deals, info, schedules, and photos. For more information about Pepsi Gulf Coast Jam’s lineup, VIP & General Admission Tickets, lodging partners, directions, partnership opportunities, parking, and vendors, please visit www.gulfcoastjam.com. Pepsi Gulf Coast Jam is a production of PCB Entertainment, LLC. If you are interested in utilizing out-of-home media to promote your next event in South Alabama please contact our sales team. We can help you reach over 1 million cars (daily) about your upcoming local or long distance event. Click here to email the Durden Sales Team.

Durden Sponsors Toadlick Music Festival for Second Year

3D Toadlick Bulletin

3D Toadlick Bulletin

Toadlick Music Festival is a three-day outdoor country and southern rock event held at the National Peanut Festival Fairgrounds in Dothan, Alabama, on April 24-26, 2014. For the second year in a row, Durden Outdoor is proudly sponsoring the Toadlick Music Festival. The festival, in its third year, drew 40,000 music fans in 2013. “Toadlickers” came from 40 states and 10 foreign countries, all-eager to see some of the biggest names in country music. The 2014 music festival is expecting to have their largest crowd in its three-year history. Toadlick is an affordably priced B.Y.O.B. (Bring Your Own Booze) festival that offers free admission to children 12 and under. This year you will be able to see many big name bands as well as local bands. 2014 Toadlick Line Up Includes:
  • REO Speedwagon (Saturday)
  • The Band Perry (Saturday)
  • Joe Nichols (Saturday)
  • Gloriana (Saturday)
  • Merle Haggard (Friday)
  • Gary Allen (Friday)
  • Molly Hatchet (Friday)
  • Arron Lewis (Friday)
  • Billy Currington (Thursday)
  • Colt Ford (Thursday)
  • + MORE!
Toadlick Digital

Toadlick Digital

To help promote the Toadlick Music Festival, Durden Outdoor utilized multiple digital billboards in their digital billboard network to feature the top music artists that will be performing in April of 2014. Durden’s Creative team also developed (in-house) a custom-built, 3D, 30-foot toad tongue at the festival ground’s billboard. You can see the toad’s tongue from ten miles down the road snatching up its tickets for the festival. If you are interested in more information or tickets for the Toadlick Music Festival Please click here. If you are interested in utilizing the Durden Billboard Network, as Toadlick did, to promote your next event please contact our sales team. We can help you get the word out to over 1 million cars (Daily) about your upcoming local or long distance event. Click here to contact our sales team.  
Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Projected Logo

Toadlick Projected Logo