Archive for month: August, 2020
https://dev.durdenoutdoor.com/wp-content/uploads/2021/01/186-scaled.jpg 1522 2560 Art Department https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Art Department2020-08-15 16:35:302021-03-04 16:38:59Complete Hearing
Have you heard? Kristy and Patrick Walding are providing you modern hearing care at Complete Hearing. While Complete Hearing is new to Dothan, many folks already know Kristy Walding. She’s served the Wiregrass Area for over 15 years. Her experience in client and hearing instrument care is second to none. Kristy and Patrick came to Durden Outdoor Displays in need of a campaign. A campaign that would let everyone in the Wiregrass Area know that Complete Hearing was now open. By advertising at all, your viewer is led to believe that you are in fact, open—coming soon messages aside. Unfortunately many campaigns state this obvious fact, leading to an unremarkable campaign. Don’t underestimate the power of a boring campaign. It can flatten your profits. It can sink your ROI. So, how were we to take this simple message and adapt it in such a way that it fit with the Complete Hearing brand? And, furthermore, how were we to convey it in a unique way, so as not to alienate their audience? With all that in mind, the pressure was on. Our art department collaborated with the Complete Hearing team and the end result took an old notion and refinished it to its former glory. Is the idea sound? Does it ring true? Leave us a comment and let us know.
https://dev.durdenoutdoor.com/wp-content/uploads/2020/08/Digestivehealth2020.jpg 428 660 Art Department https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Art Department2020-08-06 18:35:262020-08-06 19:54:23Digestive Health: If 2020 Were a Drink
This year has been unlike any other. Most would agree that it has not had a great taste to it. Here’ hoping that taste doesn’t linger.
Digestive Health Services (DHS) was looking for a new summer campaign. Something that would speak to our general disdain for 2020. Never ones to shy away from humor, DHS decided to turn this lemon of a year into lemon aid, err Colon Prep.
The idea was first presented by DHS and our creative team took it and created two ads with a cohesive theme. That theme being alcohol advertisements. If we’re going to speak about 2020 as a cocktail (or mocktail), why not mix it up and pay homage to the classics in look and feel.
These two ads have been running in both the Durden Digital Network and Poster Rotary System. So, go on, drink ’em in. Got another suggestion for 2020’s drink of the year? Let us know in the comments.If you are interested in becoming FAMOUS in the Wiregrass area contact us today at 334-792-5056 or firstname.lastname@example.org.