We at Durden had the pleasure of working with Jeffery Douglas or as many folks know him, Mr. Mattress. He had seen some of our other more outlandish outdoor campaigns. Some utilized light-catchers, some LED light strips, and one even had a truck door that opened and closed! That’s outdoor advertising! Nowhere else can you go completely bananas. But, we’re getting ahead of ourselves—Mr. Mattress wanted to know how we could make him famous-er.