Archive for year: 2011
Outdoor Advertising Leads to Client Increase for an Enterprise Health Clinic
“From August to November our numbers have increased. The majority of our new patients say they have seen the billboards with ‘Walk-ins Welcome’ and ‘Tired of waiting?” says Teresa with Hillside Family Practice of Enterprise.HFP started from the ground up with our Durden Creative Team designing their outdoor look. The art department put in many hours designing not only a campaign but Hillsides Current Logo. Dr. David Ryan was concerned with making sure the Enterprise drivers would know that it was a health clinic, they took walk-ins, and were quick to get you into see them. After many meetings and creative visions an outdoor campaign was settled on.
“Most patients expressed they were tired of waiting to see their doctor somewhere else, and the billboard prompted them to switch to Dr. Ryan,” indicates TeresaThis campaign was a great success for Dr Ryan, Hillside Family Practice, and the Durden Outdoor Team. We pride ourselves in serving our client in the best way possible. We are glad that we can continue with some form of the current message for Dr Ryan since it’s been working. Hillside is open Monday through Friday from 8:30am-5:00pm (closed for lunch 12-1pm). They accept all insurances except Tricare Prime and Medicaid Patient 1st. You can reach them at 334-475-2067 or visit them on 1008 Boll Weevil Circle Suite B, Enterprise, Alabama. If you are interested in trying an outdoor campaign with Durden Outdoor please contact us at (334) 792-5056 or sales@durdenoutdoor.com. We would love to being making you FAMOUS with our Digital Network, Bulletin Billboards, & Rotary Posters.
Fortis College Increases Enrollment with Billboard Campaign
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
- HVAC-R Program
- Medical Assisting
- Pharmacy Tech
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!
DURDEN INSTALLED SNOW ZONE BANNER for this weekends Christmas Festival
DURDEN INSTALLED SNOW ZONE BANNER in Downtown Dothan for this weekends Christmas Festival. The banner stretched to 20 ft high and was hung with out damaging the new and expensive vinyl roof. This is just another one of the ways Durden Outdoor Display supports our community and it’s events.
The Festival will be held Saturday, December 2, 2011 from 9:00 am – 3:00pm in Historic Downtown Dothan. You can enjoy a day of FREE Family fun on Foster Street. Snow will be coming to Dothan on this day thanks to sponsor Century Link. At the Downtown Christmas festival you can visit with santa, ride the train, roast marshmellows, decorate cookies and make ornaments for the family tree. Families will delight in the horse and buggy rides and rows and rows of vendors with delightful Christmas crafts and gifts for sale. Most activities are free, thanks to the generosity of local businesses who sponsor the venues.
Be sure to go out and support our Dothan Community at this fun family event that comes once a year to Dothan.
Thanksgiving & Black Friday in Dothan, Alabama
- Freckled Frog is open 8am -6pm Their big Black Friday Sale is for every one item purchased, receive 50% off of a second item of lesser value also their Sidewalk Sale is a huge selection of merchandise 75-90% off!
- Target opens at Midnight
- Doodlebugs warehouse sale from 9am-1pm
- Khols is open Friday at 12am but you can shop online Thursday until 3pm!
- Jewels is having a sale on pearl earrings, open at 10am
- Toys R Us & Babies R Us open THUR 10:00 PM – FRI 10:00 PM
- Wiregrass Commons will be fully open at 5AM
- The following stores will be opening earlier at 3am at Dothan’s Mall: Gap and Gap Kids • Finish Line • Express • Altar’d State • Body Central • Rack Room Shoes • Wet Seal • The Limited • The Children’s Place • GameStop • Belk • JC Penny (3:30am)
- WalMart is having 3 in-store events. Thursday at 10pm, Friday at 12am, & again Friday at 8am
Music Festival Coming to Dothan
TOADLICK MUSIC FESTIVAL is a 3-day outdoor country music festival held at the National Peanut Festival Fairgrounds in Dothan, Alabama on the 22nd, 23rd, and 24th of March 2012. TOADLICK will feature some of the biggest names in Country Music performing on two stages throughout three fun-filled days and nights. General admission tickets are available for purchase online at toadlick.com. Trace Adkins, Sara Evans, Dierks Bentley, Billy Currington, and Montgomery Gentry are just a few of the fifteen acts that will be performing on the two amphitheater stages. Not only is there music but there is camping…Camping spaces (full hook-up, partial hook-up, and primitive) will allow you to enjoy the complete TOADLICK experience.
Durden Outdoor is grateful to have had a first hand experience in helping this great event in coming to Dothan, Alabama. They are utilizing all three of the Durden advertising products: Rotary Poster, Bulletins, and our Digital Network. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. A Rotary Poster program is one of the preferred methods used to penetrate the market and build strong brand saturation. Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events (like TOADLICK Music Festival). Digital billboards are the billboards playing an on a large LED display. The display shows one specific ad for roughly 8 seconds before rotating to the next advertisement. The advertisements can be featured for both long term brand building marketing campaigns, and short “pulse advertising” to make a direct advertisement to promote an social event, sale, grand opening, or other event. Different ads can be displayed depending on many variables such as time of the day, month, weather, and more. TOADLICK will surely be FAMOUS before its all over. If you would like to be FAMOUS contact us today and become a part of the Durden Advertising Family.National Peanut Festival Crane Cam
- Thursday, November 10th
- Senior Citizen Day Sponsored by SAMC (Southeast Alabama Medical Center)
- Military Day
- Alex Maddox will perform at 7:00pm followed by Mustang Sally at 8:00pm (at the Amphitheater)
- Friday, November 11th
- Hip Hop Night with Queazy, on at 7:30
- Saturday, November 12th
- NPF Parade will start at 9:30 in Downtown Dothan, WTVY will be reporting on the parade
- Demolition Derby Sponsored by Schnitzer Steel will start occur at 2:00pm & 7:00pm at the Wells Fargo Arena
- Sunday, November 13th
- Visit The Fair’s Midway one last time between 1pm – 6pm
Remembering Jason Barfield
Featured Article about Durden Outdoor
- New Super Wal-Mart
- Chevron
- Local restaurants
- Hi Residential Area
- Eufaula Industrial Park (Hummingbird Corporation, American Buildings)
- Wallace Community College – Eufaula Campus
- Billy Lawerence GMC
- MiCasa Mexican Restaurant
- Lake Eufaula