We pride ourselves on our award-winning creative department. We love working with customers who allow us to create outside of the parameters of a standard sign and really bring the idea to fruition. With the help of our production department, we have designed and implemented some pretty impressive billboards that have increased our customers’ bottom line. Check out some of the unique billboards that can offer great inspiration for your future Out-of-Home advertisement.
It is important to keep in mind that billboards are meant to be seen, not necessarily completely read. Remember that you should keep your copy brief and let your messaging be clear. Your branding should also be easily identifiable allowing your message to be instantly understood, making customers who see it instantly hungry and lining up at the door. Consider Digital
The advantages of digital billboards is not only cost efficient but also has a quick turnaround time. You have the flexibility to display and change your messaging up frequently. In fact, you can advertise different menu items for breakfast, lunch and dinner. That way, potential customers see the most relevant information at the right time. Location, Location, Location
If a potential customer sees a billboard that makes them consider visiting your restaurant, chances are, they’ll change their mind if the restaurant would add too much time to their trip. It’s a great idea to purchase ad space for signage that is close enough to your restaurant to make it a convenient detour, but far enough before that the driver has enough time to make a decision. Out-of-Home advertising is a great element to include in any marketing strategy, but especially for a restaurant. Having the ability to publicize different specials throughout the day with the Durden Digital Network, promote an item of the month via the Rotary Poster program or even utilizing Bulletins as directionals to drive traffic to your store, are all great ways to draw in your consumer. The visibility and engagement rate are also great reasons to consider implementing this method in your plan. Interested in building an Outdoor Advertising campaign that will take your business to the next level? Contact Durden Outdoor Displays, Inc. today and take advantage of the many products and services that we offer by calling 334.792.5056. Call today, FAMOUS tomorrow!
Billboards continue to be a massive part of modern-day advertising for many businesses. They are a great tool to help optimize the connections being made for new potential customers daily. Digital Out-of-Home has made the advertising industry more cost-efficient and effective.
Although it is very similar to a traditional billboard, there are a few key factors to keep in mind when designing a digital billboard. The Durden Digital Network reaches over 1.3 million cars daily across six markets. With that many impressions, your design is key to running a successful campaign. We have put together some of the best practices we use here at Durden Outdoor Displays, Inc. when creating digital ads.
Simplicity is Key
Creating an effective digital billboard design starts with readability. The best designs are of no use if they are not legible from a distance. Legibility should be the first priority to create a successful design. The average driver has approximately 6-7 seconds to view a billboard. It is crucial to have a simple design that fully tells your brand’s story and also drives the consumer to your business.
Using bold fonts makes the message easier to read from the road. Big, bold lettering helps drivers comprehend your message quickly and retain information for later.
Tell A Story
While the saying “a picture is worth a thousand words” may be cliché, it does ring true. Images help make an emotional connection to those who view it. We suggest adapting the idea that less is more and using an image to convey the message that won’t fit into words.
To communicate your message more effectively, you must hone in on one key element that will stick with the audience. You only have, on average, about 4 seconds to gain their attention. It’s best not to stack your ad with multiple messages at once but rather a single message to draw in your potential customer. In addition, you should keep your message concise and consistent throughout all mediums that you are using.
Image is Everything
Picking the right images for your message is highly important. We recommend keeping the visual elements to a minimum and avoid making the design busy or crowded. A single image or graphic with bold wording will allow your consumer to absorb the information being presented to them easily.
A great way to reach a consumer is making your advertisement relevant. With digital billboards, this is easy to achieve. Digital advertising allows clients to plan in a shorter time frame with quick turnaround times. It gives your business the flexibility to change your design up with the season and even promote daily specials if desired. Flexibility is key in an ever changing environment.
By implementing these best practices with your digital billboard campaign, your business will be set up for success. Are you interested in the Durden Digital Network to gain more exposure? Check out our inventory by clicking HERE. Contact a FAMOUS Maker today to learn more about our products and services by calling (334) 792-5056.
Links to design tips and other related articles:
Digital is Flexible
One of the best features of digital billboards is their flexibility. Whereas traditional billboard signage might be up for weeks or months, content on digital billboards may be changed weekly, daily, or even multiple times a day. For example, a restaurant has the flexibility to advertise breakfast specials in the morning, switch up the promotion at lunch, and then end the day with dinner specials. If retail stores hold a flash sale, they can easily advertise a sale for one day only and then revert back to a standard message. Changing a message frequently is typically difficult with traditional out-of-home media, but with digital signage, it can be done with ease.
Digital Increases Reach
Digital billboards are always on, 24/7 — so people take notice. In fact, 62% of consumers noticed digital billboards in a given month, and 50% of people said they notice them “all” or “most” of the time (Nielsen, 2020). That’s a lot of eyes on your brand. The Durden Digital Network, which stretches from Eufaula, Alabama, to Marianna, Florida, is exposed to over 1.3 million cars daily. Durden Outdoor offers different package options to fit your budget and increase your ROI all at the same time. A digital blitz displays your ad across various digital locations and can be utilized in multiple markets to promote your message. This is great for increasing your reach and promoting a message that is time-sensitive.
Digital Drives Action
Not only do drivers notice digital billboards, but they’re more likely to act after viewing one. According to Nielsen, 65% of viewers engaged in actions after seeing a digital ad, whether that was visiting the website, looking the brand up on social media, or visiting a store in-person. Including an address or directions to a brick-and-mortar store is beneficial, as 57% of those who noticed an ad immediately visited that business, and 95% of those people made a purchase after arriving! A well-made digital campaign can drive action and bring your business success.
Are you considering using digital billboards as part of your advertising campaign? Do you need help strategizing your business’s specific marketing needs? Contact Durden Outdoor DIsplays, Inc. today and become FAMOUS tomorrow at (334) 792-5056.
Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.
If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or email@example.com.