Heron Cove Apartment named advertiser of this week

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Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Heron Cove Apartments, which is located at 200 A Heron Cove Drive, Enterprise, Alabama. Heron Cove Apartments Homes, a gated community just off Glover Avenue, offers three spacious floor plans and a host of modern amenities. Plus, you can take advantage of their pristine fitness center, refreshing swimming pool or enjoy the gazebo and playground areas. They are conveniently located near multiple Restaurants, Theatres, Shopping Centers, Schools, the Post Office & Downtown Enterprise. Heron Cove came to Durden to help increase the public’s awareness of their facilities. With the help of Durden’s Creative Department, Heron Cove’s new displays were a hit among the market and their residents, attracting new residents from Coffee & Dale County.
“The sign is absolutely beautiful. Your staff is incredible! I have had several of our current resident’s state how beautiful the billboard is. I’m real pleased with the new design the art department sent over.  The phone number is very visible and the colors are bright and vibrant.” Crystal Lamb Senior Property Manager Heron Cove Apartment Homes
Heron Cove is a fine example of how 4 Week Rotary Posters can provide a great reach among the community. From Ozark to Enterprise, with highly visibility target market capabilities, creative design flexibility, and low cost per thousand, this campaign help fill up Heron Cove Apartment 1, 2, & 3 Bedroom Units. If you are interested in becoming FAMOUS, like Heron Cove, please contact us today! heron-cove-apt  

Wiregrass Retailers Gear Up For 2012’s Top 7 Fall Holiday Shopping Days

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The retail season is just around the corner, and now is the time to finalize marketing plans. Beginning with Columbus Day, October 8th, seven major retail shopping events line up to provsticky noteide huge opportunities for local businesses . Retail revenue is forecast to be up 3.3% during the 2012 fourth quarter, and traffic counts are expected to increase by 2.8% according to ShopperTrak. That influx should offer retailers the opportunity to convert browsers into buyers.
Experienced retailers know in order to capture those bucks, you must own the top-of-mind awareness position in the category. This means your brand is the first to mind when a consumer thinks of a product or service you offer. To maintain this status, businesses must remain diligent in their promotional efforts.

Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Media experts rely on a blitz & sustain strategy during times such as these to ensure advertising dollars are spent efficiently. This means you fish when the fish are biting. In more relevant terms, savvy advertisers should focus their spend on key shopping dates, but not go silent in between. In today’s high pressure sales environment, you must be out there or you could quickly become invisible.
The Durden Digital Network is perfectly designed to capture your target audience with a heavier display schedule on key dates and a lighter (but not silent) spot load in between. The team at Durden Outdoor have put together several packages to help you plan and focus your advertising in the coming months. Durden’s Kreative team provides excellent marketing and design support to all their clients. Make sure you are taking advantage of the upcoming high seasonal traffic.
You may think it is only September, but it is time to start putting together your Plan of Action. Preparing for the holiday shopping season is an annual ritual that can’t be ignored. The best advice is to start early and stay late – customers start holiday browsing earlier every year, but the decision to purchase may not come as soon as you expect. Contact Us today to get started on our digital network.

Michelle’s Restaurant Durden Advertiser of the Week

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Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Michelle’s Restaurant which is located in Georgetown, Georgia.  It is located just after crossing into the state of Georgia by way of a bridge linking Eufaula, Alabama and Georgetown, Georgia. Michelle’s offers a seafood buffet on Friday & Saturday nights and lunch buffet from Sunday through Thursday. Michelle’s came to Durden to help increase Eufaula & outside traffic into their restaurant. With the help of Durden’s Creative Department Michelle’s was pleased with its own original southern themed design that captured the essence of what Michelle’s Restaurant was about, southern cooking at its finest.
“Since the billboard has gone up we have seen a tremendous increase of Eufaula locals, whom never knew we were just across the bridge in Georgetown. We’ve also had a lot of positive comments on the billboard,” says Mr Perryman, owner.
At the entrance way of Eufaula’s Historic District, which catches through and local traffic, you can find their 10’ x 42’ Bulletin Billboard. So, next time your passing through Eufaula, Alabama swing by Michelle’s Restaurant to enjoy some southern comfort food and tell them Durden sent ya!!

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If you are interested in becoming FAMOUS, like Michelle’s, please contact us today!