Shop Local, Shop Headland

By: In: ,
headlandchamber_shoplocal_durden_outdoorRhonda Harrison, executive director of the Headland Chamber of Commerce, knows that there is more to the City of Headland than what meets the eye. Mrs. Harrison reached out to Durden Outdoor as Headland was in need of a way to promote community events and new businesses that was affordable and consistent. Although initially hesitant, the board of directors approved to give billboards a try and advertise with Durden Outdoor. After a few strategic conversations, it was determined that our Rotary Poster program was exactly what the Headland Chamber of Commerce needed. Every four weeks, they rotate to a new billboard among a group of approved locations. This allows them to change their message and promotion monthly while keeping a strong presence on Hwy 431 North. Mrs. Harrison credits their billboards with keeping Headland top of mind in a large audience outside of the city limits and by linking Headland into the community of Dothan. She commended the Durden Creative Department stating “they keep our ads simple yet attractive. Durden’s tactics are strategic and beneficial. The relationship that the Headland Chamber of Commerce and Durden Outdoor have built is strong and one that will last.” If you would like to become FAMOUS, please give us a call today at 334-678-2215 or you may email us at sales@durdenoutdoor.com.

45 Days until Christmas!

By: In: ,
The holiday season is here! While consumers are busy getting together shopping lists, it is a perfect time for businesses to get together their end of the year advertising plan. Holiday spending is expected to increase by 7% – 10% this year, and it is no secret that more shopping means an increase in traffic through out the Wiregrass. The Durden Digital Network is perfect for targeting shoppers with our 28 digital billboards located in Dothan, Enterprise, Ozark, Troy and Eufaula. Ad placement in high traffic areas, along with a memorable message developed by our Creative Team, makes for an extremely valuable advertising opportunity. Digital Blitzes are an effective way to concentrate advertising efforts on certain key dates. Durden Outdoor is currently offering some pretty great Black Friday Blitz Packages (see below). If your company would like to increase their bottom line during the holiday season, contact one of our creative image advisers today to take advantage of these specials.   Black Friday Digital Billboard Sale

4th Qtr Specials To Target Holiday Traffic Released TODAY!

By: In:
holiday-spending-header Fall is in the air and Thanksgiving and Christmas are just around the corner! It seems too early to be talking about Christmas but the countdown to Black Friday is on. Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has already started. A recent poll reflected that 38% start their holiday shopping by mid-October, 34% start on Black Friday and 18% start in early December. Consumers are spending on average over $800.00 during the holiday season with more than half of those shoppers splurging on items for themselves. Holiday spending is expected to increase more than 7% to 10% from last year. That influx should offer retailers the opportunity to convert browsers into buyers. Experienced retailers know in order to capture revenue, you must own the top of the mind awareness position in your industry. This means your brand is the first that comes to mind when a consumer thinks of a product or service that you offer. To maintain this status, businesses must remain diligent in their promotional efforts. Media experts rely on a blitz and sustain strategy during times such as these to ensure advertising dollars are spent efficiently and effectively. Savvy advertisers should focus their spending on key shopping dates, but not go silent in between. In today’s high pressure sales environment, you must be out there or you will quickly become invisible. The Durden Digital Network is perfectly designed to capture your target audience with a heavier display schedule on key dates and a lighter (but not silent) spot load in between. The team at Durden Outdoor has put together several packages to help you plan and focus your advertising in fourth quarter. Durden’s Creative Team provides excellent marketing and design support to all of our clients. Make sure that you are taking advantage of the upcoming high seasonal traffic. Even though it is only mid-October, it is time to put together your plan of action and finish out the year strong. Preparing for the holiday shopping season is an annual ritual that can’t be ignored. Start early and stay late – customers start holiday browsing earlier every year, but the decision to purchase may not come as soon as you expect. To learn more about the Durden Digital Network and current holiday specials, contact our sales department at 334-678-2215 or email us at sales@durdenoutdoor.com. 4thqtrblogspecials blackfridayblitz2016  

Durden Outdoor Installs Alabama’s Largest 3D Nose

By: In:
The #FamousMakers at Durden Outdoor located in Southeast Alabama have always contended to be professional paraphrasers.  We have a general rule to keep a headline shorter than 7 words as we only have 8-10 seconds to get our point across.  While working on a new 2016-17 creative theme for one of our favorite clients, we achieved this goal…….plus we were able to add one new creative element on a billboard to push it over the top! CLICK TO SEE THE 3D NOSE VIDEO:  https://youtu.be/GD9ocJnELrM bryanpharmeditedpic Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama.  Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
“Bryan Pharmacy is proud to claim the fastest prescription turnaround matched with the friendliest customer service in the Coffee County area. This is where the headline“Sniffl’n around for a faster pharm” originated from” says Durden Outdoor’s creative director Bill Durden.  “This client is always willing to push the envelope with their creative as they know it works.”  The #FamousMakers were also able to incorporate the nose element into the rest of the FAST theme by using the following headlines:
Because waiting STINKS.
Because big chains STINK.
Because you asked for 7 days. Because we help your momma and ’em.
bryan-pharmacy-2016-17-campaign-designs
bryanpharmblogphoto
Check out Alabama’s largest 3D nose on the billboard next to Taco Bell on Boll Weevil Circle in Enterprise, AL.  Durden Outdoor worked with Soft Signs in Ontario, Canada to complete the vision of creating and mounting the largest nose in Alabama onto a billboard. If you would like to be FAMOUS in the Wiregrass area, contact one of our image consultants at 334-792-5056 or by emailing sales@durdenoutdoor.com.

“A Pleasant Surprise for Enterprise” Beautiful Billboard Promotes Downtown Boutique

By: In: ,
serendipitybulletin Serendipity means a pleasant surprise or the luck of finding something you weren’t looking for. Serendipity by Kei Boutique means finding that one piece of clothing you weren’t even looking for, but is just the perfect thing to make your wardrobe. When Serendipity by Kei contacted Durden Outdoor to make them famous, we were beyond ecstatic to help promote their eclectic selection. We started with a conversation with Serendipity by Kei’s owner, Keisha, about her vision for her boutique, as well as their advertising goals. This was a very enlightening and inspiring step, as her energy was highly contagious and got our creative team motivated to design the best board we could. We then started brainstorming and sketching concept art, which we would send over to Keisha to discuss and review; this honed in and refined the message, as well as the design. After the concept was approved, we were able to set up a wonderful photo shoot with our photographer partner Mark Broadway, and Serendipity’s delightful model, Mary Holland. A fashion shoot like this one was great to be a part of, as we were open to have fun and show off all the great items Serendipity by Kei has to offer. Keisha’s passion for her store, her customers, her fashion, and her vision were major inspirations for our design. She worked with us every step of the way, sharing her wisdom about her store and her excitement about our concepts, designs, and final product. Keisha put her feelings about the final design best in our last conversation, with an excited “Whoopie!” To find out more about Serendipity by Kei, check out their Facebook Page.  If you would like to be made FAMOUS, contact our sales department at sales@durdenoutdoor.com or call 334-792-5056 to speak with one of our creative image consultants.

Attorney Credits Billboards for 60% Increase

By: In: , ,
Melissa L. Isaak is the attorney that founded Isaak Law Firm. Her firm is the largest in the area that specializes in divorce for men.  She fights for equality in family law, specifically for fathers. She has been practicing law since 2009. In early 2016 Melissa opened her third firm location in Enterprise, AL. She credits a whopping 60% of her business in the Enterprise area to her billboard campaign with Durden Outdoor. Isaak_BlogPostArt

ICY BILLBOARD CATCHES MAJOR ATTENTION

By: In: ,
In the South Alabama heat, it’s surprising to see icicles hanging from a billboard. Well here on the corner of Highway 84 West and Ross Clark Circle in Dothan you can see just that. This refreshingly cool addition was created for our client, Ashley Enfinger, for their promotion of Sears Hometown Store and Glacial Cryogenics. Ashley put it best when he said, “The billboard is great, and exactly what we needed to let people know about our businesses. Durden Outdoor is always coming up with a creative way to make us look good.” Our design team had quite a job on their hands to make a design that brought attention to both Sears and Glacial Cryogenics, and gave directions to both locations. For a bit of insider information, designers always say, “Less is more in outdoor.” Fortunately for the designers and the client, everyone was in agreement that we needed to stick with this philosophy and keep the design bold and simple, with just enough embellishment to make everything POP! That is where the icicles came in, deep from our team’s creative subconscious, likely wishing for a chilly reprieve from the near 100 degree weather this summer. These icicle additions add a cool feature (pun intended) to the billboard, drawing attention as they sway in the breeze. Be sure to check out Sears (http://www.searsoutlet.com/Dothan/d/store.jsp?store=4242#/) and Glacial Cryogenics (http://glacialcryo.com/) while you are in Dothan to see how cool they really are! Sears-Store-Glacial-Cryotherapy-Icy-Billboard-Dothan-Alabama  

Back-To-School Sales Tax Holiday

By: In: , ,
Beginning at 12:01 a.m. on Friday August 5, 2016, and ending at twelve midnight on Sunday August 7, 2016, Alabama will hold its eleventh annual sales tax holiday giving shoppers the opportunity to purchase certain school supplies, computers, and clothing free of state sales or use tax. You don’t have to be a student or even have children to take advantage of this holiday and save money next weekend. In support of the Back-To-School Sales Tax Holiday, Durden Outdoor is offering businesses the opportunity to promote their sales through our Durden Digital Network Specials. For a limited time, you may choose between (3) Digital Blitz Packages that range from five to eleven digital billboards for six days. In addition, Durden Outdoor will be giving away (2) FREE Gulf Coast Jam tickets with the purchase of every Digital Blitz Package.** All Digital Blitz Specials must be booked by close of business on 8/25/2016. Consisting of twenty eight digital displays and covering five markets, the Durden Digital Network reaches over one million cars daily. Contact one of our FAMOUS MAKERS today about making your business FAMOUS in the Wiregrass. **While Supplies Last. Excludes the purchase of a (5) Board Digital Blitz Package** Durden Outdoor Billboard Back To School Sale Blitz

GOD SPEAKS BILLBOARDS SHOW UP ON DURDEN DIGITAL NETWORK

By: In: ,
Interruption………….. An interruption is typically viewed as an unwelcome pause on progress. However, last week Durden Outdoor launched a Digital Campaign directed at doing just that. In light of months of societal unrest, we felt as if the Wiregrass needed an interruption. These “Signs from God” serve as a ray of hope designed to focus hurried, rush-hour thoughts on God in a creative and thought provoking way. The #FAMOUS MAKERS decided the best platform for this message was the Durden Digital Network. It is the largest digital billboard network in Southeast Alabama with 28+ boards. These boards reach over ONE MILLION+ cars daily in Dothan, Ozark, Enterprise, Eufaula, and Troy. Durden’s “Signs from God” campaign is specifically designed to serve as a positive interruption from the daily commute through entertaining and inspiring content. FinalCollage  

WE’RE LOOKING FOR A FEW GOOD FOLKS!

By: In: ,
Now Hiring Pic Durden Outdoor Displays, Inc. is a family owned business in Dothan, AL.  Since opening in 1968, our firm has never laid anyone off.  Our business is expanding and we are looking to hire qualified candidates to fulfill several full time positions in our production department. Below are some of the skills that we are looking for: Sign / Billboard Installers  Climb & work well with heights Active/clean drivers license required / CDL not required but appreciated Pass a drug test On the job paid training with an experienced journeyman Learn how to install billboards and work on our Durden Digital Network General Shop Maintenance Duties Welding / Fab Shop Apprentice Experience with prepping & painting steel / metal with a spraygun Candidate must possess a positive attitude, flexibility and willingness to learn. Our benefits include: 4 Day Work Week (Mon-Thurs) (1) Paid Week of vacation 100% Company funded annual profit share program Bi-Annual Bonuses Home Every Night New Equipment / Trucks Low Employee Turnaround Advancement Opportunities PLEASE STOP BY OUR OFFICE AT 5500 US HWY 431 N. DOTHAN, AL 36303 OR EMAIL YOUR RESUME TO: jobs@durdenoutdoor.com