Dothan’s Largest Pill Bottle Lands on the Southside
Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.
If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.
Each week Durden Outdoor Displays, Inc. highlights the valuable services of our advertisers. The advertiser of this week is Enterprise State Community College, home of #WeevilNation.
Enterprise State Community College is based out of Enterprise, AL. However, they have campuses all across the great state of Alabama to include Albertville, Andalusia, Decatur, Fort Rucker, Mobile, Ozark, and Online as well. ESCC’s mission is to serve students and communities by providing educational opportunities that enhance the quality of life and promote economic development. Enterprise State Community College is well known for their excellence in academics as well as their Alabama Aviation Center campuses. The Aviation Technical Training Centers at ESCC afford students the opportunity to major in different aviation maintenance programs.
Enterprise State Community College partnered with Durden Outdoor Displays, Inc. to help promote their Enterprise, AL Campus as well as their Alabama Aviation Center Campus in Ozark, AL. Since the Boll Weevil is ESCC’s mascot, their marketing department came up with a unique hash tag of “#WeevilNation” to keep up with the latest news from ESCC. Students are encouraged to use #WeevilNation when posting photos or updates relating to Enterprise State Community College on social media sites such as Pinterest, Twitter and Instagram. This allows students as well as the public to easily find what is going on in relation to ESCC by simply searching #WeevilNation on these sites. ESCC utilizes Digital Displays, Bulletins and 4 WK Rotary Boards throughout Coffee, Dale, and Geneva County to get the word out about #WeevilNation. To tie in the entire campaign, Durden Outdoor Displays, Inc. designed a Banner Stand for their Trade Shows and events throughout the year.
Enterprise State Community College has done a great job by keeping their advertising campaign consistent. Sticking with #WeevilNation allows for effective and efficient long term branding.
“Working with Durden helps make it easy to get our message out. They’re always professional, creative, and have a wide coverage area in the Wiregrass.” – Deidre Frith, Director of Marketing and Media Relations.
If you would like to be made FAMOUS like Enterprise State Community College, 
Gate and Ride tickets can be purchased in advance at the NPF Fairgrounds. This year they have the MegaPass! It includes (1) admission ticket and (1) Armband that may be used for any one day of the festival. The McDonalds Ride-a-thon advanced package will save you $7 and also contribute to the Ronald McDonald House. Each night there will be discounts on the gate admission price. You can see more details about these discounts on the NPF 
Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Home Mortgage of America – Dothan Branch.
In an ever-changing market, choosing the right mortgage company to handle your financing is very important. Located in over 20 cities across 5 states, Home Mortgage of America (HMA) has become a household name. Its sole purpose, since 1978, has been residential mortgage loans.
Home Mortgage of America – Dothan was chosen by the public as Dothan Eagle’s Best of the Wiregrass 2012. Their office is located at 3230 Ross Clark Circle, near Verizon Wireless and Tropical Smoothie. They are set apart from other loan offices because everything is done in-house, meaning that the file does not go to the National Office to be checked. Known as the home of the 10-Day closing, Home Mortgage America – Dothan is experience you can trust.
After purchasing 500+ spots on 3 digital billboards rotating in the Durden Digital Network, HMA saw an immediate response. The first creative artwork was to celebrate winning the Best of the Wiregrass. The 2nd creative artwork was to communicate the experience in home loans that Home Mortgage America has acquired. With original Durden artwork and an in-house photoshoot, the Durden Creative Team was able to make HMA – Dothan FAMOUS!
Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Area 51 Tactical, your local tactical gear and gun supplier.
Are we talking about the Area 51 in the state of Nevada? No, Area 51 Products LLC is located in Dothan, Alabama on Highway 231N (also known as Montgomery Highway). North of Ross Clark Circle, Area 51 is approximately 25 minutes from Fort Rucker and an hour and a half from Fort Benning.
Area 51 has been providing great products at great prices to the shooting community since 1998. For several years their primary selling venue was eBay. Just recently they decided to partner with Durden Outdoor Displays, Inc. to help promote their local store location. Their store front is open six days a week. Local customers are welcome to visit, shop, and discuss any product/shooting questions they may have. It is impossible to miss the largest extension in the Dothan Market. You can see their 10’x 42’ bulletin located 100 yards ahead of the store front with a HUGE green alien holding their sign.
“The billboard is awesome! It is exactly what I dreamed it would be! The Creative Department captured my vision perfectly & our customers are raving about it,” says Don Nicholson, Owner.
With a wide selection of ammunition, books, clothing, firearms, accessories, flashlights, lasers, holsters, guns, optics, duty gear, tactical gear, cases, & targets, they have all you could ever need. And if they don’t – they can get it for you in 3 to 4 business days.
Let Area 51 Tactical supply your next shooting necessities and let us make you FAMOUS, Contact us today!
To celebrate their 20-year milestone and Best of the Wiregrass award, Things & Wings used Durden’s 4-Week Rotary Posters to accomplish great reach among the community, and to capture drive-by traffic. With a targeted location schedule and strong creative, this campaign has captured attention throughout the Dothan and Enterprise Market.
