Durden Outdoor Welcomes ACOM Students & Families

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Alabama College of Osteopathic MedicineDurden Outdoor Displays, Inc. is proud to Welcome ACOM Students and Families to Dothan, AL! We are excited that Dothan is the home of ACOM and cannot wait to see the growth that it brings to the medical industry and community. ACOM is the first osteopathic college in Alabama and 1 of 34 in the nation. Open house will be held today, July 29th, and classes will begin on August 5th.

Wiregrass Retailers Gear Up For 2012’s Top 7 Fall Holiday Shopping Days

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The retail season is just around the corner, and now is the time to finalize marketing plans. Beginning with Columbus Day, October 8th, seven major retail shopping events line up to provsticky noteide huge opportunities for local businesses . Retail revenue is forecast to be up 3.3% during the 2012 fourth quarter, and traffic counts are expected to increase by 2.8% according to ShopperTrak. That influx should offer retailers the opportunity to convert browsers into buyers.
Experienced retailers know in order to capture those bucks, you must own the top-of-mind awareness position in the category. This means your brand is the first to mind when a consumer thinks of a product or service you offer. To maintain this status, businesses must remain diligent in their promotional efforts.

Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Media experts rely on a blitz & sustain strategy during times such as these to ensure advertising dollars are spent efficiently. This means you fish when the fish are biting. In more relevant terms, savvy advertisers should focus their spend on key shopping dates, but not go silent in between. In today’s high pressure sales environment, you must be out there or you could quickly become invisible.
The Durden Digital Network is perfectly designed to capture your target audience with a heavier display schedule on key dates and a lighter (but not silent) spot load in between. The team at Durden Outdoor have put together several packages to help you plan and focus your advertising in the coming months. Durden’s Kreative team provides excellent marketing and design support to all their clients. Make sure you are taking advantage of the upcoming high seasonal traffic.
You may think it is only September, but it is time to start putting together your Plan of Action. Preparing for the holiday shopping season is an annual ritual that can’t be ignored. The best advice is to start early and stay late – customers start holiday browsing earlier every year, but the decision to purchase may not come as soon as you expect. Contact Us today to get started on our digital network.

Fortis College Increases Enrollment with Billboard Campaign

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fortis As a leading Medical career training school in Alabama, Fortis College sought out a way to inform the locals of their programs in Electrical Trades. HVAC- R Trades, Medical Assisting, Medical Office Administration, and Pharmacy Technology. In 2009, Fortis College began marketing their programs through Durden Outdoor Displays. First, Fortis started using Durden’s four week rotary billboards promoting Medical Assisting and Pharmacy Technician Programs.
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.
Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
  • HVAC-R Program
  • Medical Assisting
  • Pharmacy Tech
Fortis College has been working closely with our Creative Team and has been utilizing their award winning in-house design services. The Fortis Campaign has stayed clean and consistent because of the Creative Departments desire to make a cohesive statement for the client.
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.
Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!  

Thanksgiving & Black Friday in Dothan, Alabama

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happythanksgiving Here is a little history to be thankful for… In 1621, the colonists and Indians shared an autumn harvest feast that is acknowledged today as one of the first Thanksgiving celebrations in the colonies. For more than two centuries, days of thanksgiving were celebrated by individual colonies and states. It wasn’t until 1863, in the midst of the Civil War, that President Abraham Lincoln proclaimed a national Thanksgiving Day to be held each November. Thursday, November 24, 2011 will be a day of good home cooking, family, friends, and a time to be thankful for all that we have. I know most Dothan Citizens were thankful the gas prices went down the week of thanksgiving. This blessing came at a great time since a lot of Dothan Natives travel out of town to see their families. Here at Durden Outdoor Displays, we are thankful for our clients who continue to do business with us and our staff that works hard every day (even holidays) to get boards posted. The Durden Outdoor office will be closed Thanksgiving day so that our staff may spend time with their families. Regular work hours will begin again on Monday the 28th. If you’re out in Dothan, Alabama shopping on BLACK FRIDAY you might see our digital boards running early Friday morning. From 12pm-6am we plan to have a Special Ad playing for all the black Friday shoppers. Next year we hope to sell this spot to a lucky Dothan business to help direct shoppers their way at such early hours of the morning. We’ve done some research for you on WHO will be opening & WHEN for Black Friday. Below is a list of Dothan Business Hours for Black Friday 2011.
  • Freckled Frog is open 8am -6pm Their big Black Friday Sale is for every one item purchased, receive 50% off of a second item of lesser value also their  Sidewalk Sale is a huge selection of merchandise 75-90% off!
  • Target opens at Midnight
  • Doodlebugs  warehouse sale from 9am-1pm
  • Khols is open Friday at 12am but you can shop online Thursday until 3pm!
  • Jewels is having a sale on pearl earrings, open at 10am
  • Toys R Us & Babies R Us open THUR 10:00 PM – FRI 10:00 PM
  • Wiregrass Commons will be fully open at 5AM
  • The following stores will be opening earlier at 3am at Dothan’s Mall: Gap and Gap Kids • Finish Line • Express • Altar’d State • Body Central • Rack Room Shoes • Wet Seal • The Limited • The Children’s Place • GameStop • Belk • JC Penny (3:30am)
  • WalMart is having 3 in-store events. Thursday at 10pm, Friday at 12am, & again Friday at 8am
If you miss out on Friday’s deals don’t forget Cyber Monday, where you can purchase online at a discounted price. Next year don’t forget to purchase your Durden Billboard Ads to help advertise your business’s thanksgiving Black Friday Deals before and during shopping time. Happy Thanksgiving from the Durden Team !

Music Festival Coming to Dothan

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toadlick music festivalTOADLICK MUSIC FESTIVAL is a 3-day outdoor country music festival held at the National Peanut Festival Fairgrounds in Dothan, Alabama on the 22nd, 23rd, and 24th of March 2012. TOADLICK will feature some of the biggest names in Country Music performing on two stages throughout three fun-filled days and nights. General admission tickets are available for purchase online at toadlick.com. Trace Adkins, Sara Evans, Dierks Bentley, Billy Currington, and Montgomery Gentry are just a few of the fifteen acts that will be performing on the two amphitheater stages. Not only is there music but there is camping…Camping spaces (full hook-up, partial hook-up, and primitive) will allow you to enjoy the complete TOADLICK experience.

Durden Outdoor is grateful to have had a first hand experience in helping this great event in coming to Dothan, Alabama. They are utilizing all three of the Durden advertising products: Rotary Poster, Bulletins, and our Digital Network. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. A Rotary Poster program is one of the preferred methods used to penetrate the market and build strong brand saturation. Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events (like TOADLICK Music Festival). Digital billboards are the billboards playing an on a large LED display.  The display shows one specific ad for roughly 8 seconds before rotating to the next advertisement.  The advertisements can be featured for both long term brand building marketing campaigns, and short “pulse advertising” to make a direct advertisement to promote an social event, sale, grand opening, or other event. Different ads can be displayed depending on many variables such as time of the day, month, weather, and more. TOADLICK will surely be FAMOUS before its all over. If you would like to be FAMOUS contact us today and become a part of the Durden Advertising Family.