Dothan Powersports does a very good job with outdoor advertising by mixing different displays in different locations. Different billboards… what I thought all billboards were the same. No, billboards are not the same. Dothan Powersports uses a combination of bulletins, rotary posters, and digital billboards. The Polaris Ranger billboard is considered a bulletin. Bulletins are the large billboards you see beside major artery roads leading in and out of town. Keep in mind there are bulletins in town at high traffic area.
This bulletin is located on Highway 431 southbound coming into Dothan. The bulletin is seen by roughly 30,000 cars per day. Northview High School is located in close proximity to the billboard. While school is in the amount of traffic increases in this area. A large amount of beach bound traffic passes this billboard location in spring and summertime. An added benefit is a large portion of the beach bound traffic turns left onto Ross Clark Circle putting the traffic right to their building.
If you would like to speak with one of our marketing professionals please contact us today. We will be happy to assist with any questions or concerns you may have.
College football season should start with great tailgating and great food. Hardee’s is gearing up for football season with their Tailgate Tenders. These are going to be great for tailgating during the first games starting this weekend (09-02-11)! Troy will be at Clemson, you can see the game at 3:30 on ESPN3.com. Auburn (No. 23) is in Utah playing Utah State at 12:00 pm (ET). Alabama(No. 2) is starting at home against Kent state. You can also find that football game online at ESPN3.com. Like Hardee’s, other Dothan businesses can benefit from advertising for seasonal events. Presenting seasonal promotional gifts can be most effective as compared to sticking to same idea. Sports Bars, Grocery Stores, and package stores are just a few businesses that would greatly benefit in trying this type of advertising. If you would like more information on advertising seasonally with Durden and out 4 Week Rotary program be sure to contact our experienced marketing professionals for details.
Rituals provide the following services:
- Hair Color, Cuts & Styles
- Nail Care
- Skin Care
- Body Treatments
- Spray Tans
- Men’s Services
Goldfingers is a Dothan based restaurant serving high quality chicken fingers, burgers, pizza, salads, wraps, and more. Be sure to check out the awesome sauce they have for their chicken fingers in any of their 3 Dothan locations. I have to admit I eat the sauce with my french fries and chicken fingers. Goldfingers has been working diligently to build brand identity as they launch their restaurant business into a full swing franchise.
The initial phase with their restaurant advertising approach was to use the Durden Outdoor 4 Week Rotary Posters. Goldfingers received a new billboard location every 4 Weeks and altered the message slightly each month to keep the message fresh. By using a total of 4 billboards per month they were able to capture a large section of the Dothan market.