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When Two Billboards Are Better Than One

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The Vance Law Firm wanted to make a statement targeting traffic leaving Pike County, AL headed northbound to Montgomery County, AL and the FAMOUSMakers had the perfect solution to help reach their audience. Just north of Troy, AL we utilized two bulletins that are directly across the road from each other. After having this idea for some time, we knew we wanted the two billboards to work together to tell a visual story. Featuring an arm in a cast and telephone, we used the left-hand read billboard to ask the question, “Injured?” and point drivers across the street to the right-hand read billboard where Stewart Vance, Attorney & Owner, is showcased instructing drivers to “Dial 3 for Me.” Stewart Vance concentrates his practice in the areas of personal injury, wrongful death and product liability. He represents those that have been injured in an automobile or other accidents; have suffered severe injuries or death from defective products; or who have had loved ones suffer from nursing home neglect and abuse. The Vance Law Firm has a team of attorneys ready to fight for you. Backed by the “V-Guarantee,” it’s no wonder The Vance Law Firm has been voted “Best Law Firm in Montgomery” for five years in a row. Give them a call today at 334-333-3333 for a Free Case Review. We enjoy partnering with clients to bring creative ideas to life. If you would like to become FAMOUS in the Wiregrass area, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

Dothan’s Largest Pill Bottle Lands on the Southside

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Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.

If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Earl Durden Inducted into Dothan Business Hall of Fame

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The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Baker Metal Sees 60% Increase in Business

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Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Escape the Ordinary

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Looking for a quick getaway this summer? Escape the ordinary and head on up the road to Phenix City, AL. Experience Whitewater Alabama, home of world-class rafting. Raft down the Chattahoochee River, boasting the longest urban whitewater rafting in the world. The course has been described to be as “wild as Colorado and warm as Costa Rica.” Not quite brave enough to jump into a raft just yet? Warm up your adrenaline with the Blue Heron Adventure Zip Line. Take flight crossing the Chattahoochee River and experience the only dual-zip line that connects two states reaching speeds up to 40 mph.

Durden Outdoor is excited about our new partnership with Whitewater Alabama. Utilizing a mix of rotary posters and a premium bulletin, they are able to target locals as well as vacationers traveling through the Wiregrass. Their rotary posters are strategically placed on high traffic routes including Restaurant Row along Ross Clark Circle, Main Street and Hwy 231 North. Their premium bulletin can be seen on Hwy 231 South, Alabama’s most traveled highway to Florida beaches. Check out all of the many adventures that they have to offer at WhitewaterAlabama.com.

If you would like to become FAMOUS, please contact one of our sales representatives today at (334) 792-5056 or sales@durdenoutdoor.com.

Feeding the Wiregrass

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Durden Outdoor Displays, Inc. recently had the opportunity to partner with the Dothan Rescue Mission to help raise awareness of the hunger crisis in the Wiregrass. There is an estimated 500 people in the Wiregrass area without some form of adequate housing, with over 250 of those people residing inside of the city limits of Dothan. The Dothan Rescue Mission is a shelter first formed in 1979, originally started as a men and women’s lodge and a kitchen for the homeless and less fortunate in the city. They offer very successful programs that feed people daily, provide shelter and offer GED and discipleship classes. They also offer computer, job and life skills to help give each individual opportunities that they may otherwise never be afforded. Today, the Dothan Rescue Mission has a 60-bed Men’s Lodge, 25-bed Women’s Lodge and 16-bed Family Lodge along with a chapel and kitchen. A large part of their success is having donors to help make it all come together. Durden Outdoor’s creative team stepped up to plate to help create a campaign encouraging citizens of the Wiregrass to help support and feed the homeless. With three Digital Displays rotating through out the Durden Digital Network, we hope to encourage and grow community support of the Dothan Rescue Mission. If you or your organization would like to volunteer or donate to the Dothan Rescue Mission, please contact Brad Hardy at 334-794-4637.

Shop Local, Shop Headland

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headlandchamber_shoplocal_durden_outdoorRhonda Harrison, executive director of the Headland Chamber of Commerce, knows that there is more to the City of Headland than what meets the eye. Mrs. Harrison reached out to Durden Outdoor as Headland was in need of a way to promote community events and new businesses that was affordable and consistent. Although initially hesitant, the board of directors approved to give billboards a try and advertise with Durden Outdoor. After a few strategic conversations, it was determined that our Rotary Poster program was exactly what the Headland Chamber of Commerce needed. Every four weeks, they rotate to a new billboard among a group of approved locations. This allows them to change their message and promotion monthly while keeping a strong presence on Hwy 431 North. Mrs. Harrison credits their billboards with keeping Headland top of mind in a large audience outside of the city limits and by linking Headland into the community of Dothan. She commended the Durden Creative Department stating “they keep our ads simple yet attractive. Durden’s tactics are strategic and beneficial. The relationship that the Headland Chamber of Commerce and Durden Outdoor have built is strong and one that will last.” If you would like to become FAMOUS, please give us a call today at 334-678-2215 or you may email us at sales@durdenoutdoor.com.

45 Days until Christmas!

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The holiday season is here! While consumers are busy getting together shopping lists, it is a perfect time for businesses to get together their end of the year advertising plan. Holiday spending is expected to increase by 7% – 10% this year, and it is no secret that more shopping means an increase in traffic through out the Wiregrass. The Durden Digital Network is perfect for targeting shoppers with our 28 digital billboards located in Dothan, Enterprise, Ozark, Troy and Eufaula. Ad placement in high traffic areas, along with a memorable message developed by our Creative Team, makes for an extremely valuable advertising opportunity. Digital Blitzes are an effective way to concentrate advertising efforts on certain key dates. Durden Outdoor is currently offering some pretty great Black Friday Blitz Packages (see below). If your company would like to increase their bottom line during the holiday season, contact one of our creative image advisers today to take advantage of these specials.   Black Friday Digital Billboard Sale

Durden Outdoor Installs Alabama’s Largest 3D Nose

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The #FamousMakers at Durden Outdoor located in Southeast Alabama have always contended to be professional paraphrasers.  We have a general rule to keep a headline shorter than 7 words as we only have 8-10 seconds to get our point across.  While working on a new 2016-17 creative theme for one of our favorite clients, we achieved this goal…….plus we were able to add one new creative element on a billboard to push it over the top! CLICK TO SEE THE 3D NOSE VIDEO:  https://youtu.be/GD9ocJnELrM bryanpharmeditedpic Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama.  Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
“Bryan Pharmacy is proud to claim the fastest prescription turnaround matched with the friendliest customer service in the Coffee County area. This is where the headline“Sniffl’n around for a faster pharm” originated from” says Durden Outdoor’s creative director Bill Durden.  “This client is always willing to push the envelope with their creative as they know it works.”  The #FamousMakers were also able to incorporate the nose element into the rest of the FAST theme by using the following headlines:
Because waiting STINKS.
Because big chains STINK.
Because you asked for 7 days. Because we help your momma and ’em.
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Check out Alabama’s largest 3D nose on the billboard next to Taco Bell on Boll Weevil Circle in Enterprise, AL.  Durden Outdoor worked with Soft Signs in Ontario, Canada to complete the vision of creating and mounting the largest nose in Alabama onto a billboard. If you would like to be FAMOUS in the Wiregrass area, contact one of our image consultants at 334-792-5056 or by emailing sales@durdenoutdoor.com.

“A Pleasant Surprise for Enterprise” Beautiful Billboard Promotes Downtown Boutique

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serendipitybulletin Serendipity means a pleasant surprise or the luck of finding something you weren’t looking for. Serendipity by Kei Boutique means finding that one piece of clothing you weren’t even looking for, but is just the perfect thing to make your wardrobe. When Serendipity by Kei contacted Durden Outdoor to make them famous, we were beyond ecstatic to help promote their eclectic selection. We started with a conversation with Serendipity by Kei’s owner, Keisha, about her vision for her boutique, as well as their advertising goals. This was a very enlightening and inspiring step, as her energy was highly contagious and got our creative team motivated to design the best board we could. We then started brainstorming and sketching concept art, which we would send over to Keisha to discuss and review; this honed in and refined the message, as well as the design. After the concept was approved, we were able to set up a wonderful photo shoot with our photographer partner Mark Broadway, and Serendipity’s delightful model, Mary Holland. A fashion shoot like this one was great to be a part of, as we were open to have fun and show off all the great items Serendipity by Kei has to offer. Keisha’s passion for her store, her customers, her fashion, and her vision were major inspirations for our design. She worked with us every step of the way, sharing her wisdom about her store and her excitement about our concepts, designs, and final product. Keisha put her feelings about the final design best in our last conversation, with an excited “Whoopie!” To find out more about Serendipity by Kei, check out their Facebook Page.  If you would like to be made FAMOUS, contact our sales department at sales@durdenoutdoor.com or call 334-792-5056 to speak with one of our creative image consultants.