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45 Days until Christmas!

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The holiday season is here! While consumers are busy getting together shopping lists, it is a perfect time for businesses to get together their end of the year advertising plan. Holiday spending is expected to increase by 7% – 10% this year, and it is no secret that more shopping means an increase in traffic through out the Wiregrass. The Durden Digital Network is perfect for targeting shoppers with our 28 digital billboards located in Dothan, Enterprise, Ozark, Troy and Eufaula. Ad placement in high traffic areas, along with a memorable message developed by our Creative Team, makes for an extremely valuable advertising opportunity. Digital Blitzes are an effective way to concentrate advertising efforts on certain key dates. Durden Outdoor is currently offering some pretty great Black Friday Blitz Packages (see below). If your company would like to increase their bottom line during the holiday season, contact one of our creative image advisers today to take advantage of these specials.   Black Friday Digital Billboard Sale

‘Tis the Season for Giving

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TEAM Durden has a lot to be thankful for this Thanksgiving. We are extremely blessed with great customers and wonderful co-workers that we all consider family. This year, we chose the Wiregrass Area United Way Food Bank’s “Stuff the Semi” food drive as a public service project. They will be collecting non-perishable food items, frozen turkeys, and monetary donations today at Southside Wal-Mart until 6:00 PM to feed families this holiday season. Whether it be a food drive, paying someone’s utility bill, or simply a kind gesture of “how can I help?” This Thanksgiving, we encourage you to give back to your community and bless someone who may be going through a tough time. “In everything give thanks; for this is God’s will for you in Christ Jesus.” 1 Thessalonians 5:18 Stuff the Semi      

Toadlick Christmas Ticket Sale

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toadlick-christmas Season’s Greetings!!! Christmas is right around the corner and you are probably scrambling to find the right gift for that special someone, your best friend, your teenager, or even yourself. Well, there is no need to look any further. Toadlick Music Festival has tickets on sale for $89 until the end of December. On January 1st, the price will increase to $99, so ask for the gift of experience this Christmas (Yule, Kwanzaa, Saint Nicholas day, Las Posadas, or Hanukkah). You can see The Band Perry, Merle Haggard, Billy Currington, Aaron Lewis, Gary Allan, Clay Walker, Joe Nichols, Colt Ford, Jana Kramer, Brett Eldredge, Chase Rice, Gloriana, & more on April 24-26, 2014 at the National Peanut Festival Fairgrounds in Dothan, Alabama. Camping Passes & Toadally Important People (T.I.P) Passes are also available for the Holidays. You can get yours today by visiting toadlick.com for more details. And did we mention that 10% of all December ticket sales will be donated to the Wiregrass Area United Way Food Bank? That’s right; you can give back to your community while giving a gift to yourself. We hope you have a toadally awesome holiday!

Countdown Christmas & NYE on our Digital Network!

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  Durden-Holiday Countdowns It seems so early to be talking about the Holidays, but the countdown to Black Friday has begun! Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has started. A recent poll reflected typical consumer holiday shopping plans: • 38% start their holiday shopping by mid-October • 34% start on Black Friday • 18% start in early December • 5% start a few days before the holidays • 3% start on Cyber Monday We’ve created 3 digital billboard countdown pieces for you to entice your customer to remember you during this Holiday Season. Contact our Sales Team today to begin your countdown, 334-678-2209 or sales@durdenoutdoor.com

Wiregrass Retailers Gear Up For 2012’s Top 7 Fall Holiday Shopping Days

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The retail season is just around the corner, and now is the time to finalize marketing plans. Beginning with Columbus Day, October 8th, seven major retail shopping events line up to provsticky noteide huge opportunities for local businesses . Retail revenue is forecast to be up 3.3% during the 2012 fourth quarter, and traffic counts are expected to increase by 2.8% according to ShopperTrak. That influx should offer retailers the opportunity to convert browsers into buyers.
Experienced retailers know in order to capture those bucks, you must own the top-of-mind awareness position in the category. This means your brand is the first to mind when a consumer thinks of a product or service you offer. To maintain this status, businesses must remain diligent in their promotional efforts.

Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Media experts rely on a blitz & sustain strategy during times such as these to ensure advertising dollars are spent efficiently. This means you fish when the fish are biting. In more relevant terms, savvy advertisers should focus their spend on key shopping dates, but not go silent in between. In today’s high pressure sales environment, you must be out there or you could quickly become invisible.
The Durden Digital Network is perfectly designed to capture your target audience with a heavier display schedule on key dates and a lighter (but not silent) spot load in between. The team at Durden Outdoor have put together several packages to help you plan and focus your advertising in the coming months. Durden’s Kreative team provides excellent marketing and design support to all their clients. Make sure you are taking advantage of the upcoming high seasonal traffic.
You may think it is only September, but it is time to start putting together your Plan of Action. Preparing for the holiday shopping season is an annual ritual that can’t be ignored. The best advice is to start early and stay late – customers start holiday browsing earlier every year, but the decision to purchase may not come as soon as you expect. Contact Us today to get started on our digital network.

Durden Outdoor Wishes the Wiregrass Area a Merry Christmas and a Happy New Year

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christmas-card-2011_aThis year has been a fantastic one here at Durden Outdoor thanks to all of our special clients that allow us to promote them all year long! The Spirit of Christmas takes place in many different environments. Some folks spend their Christmas’s in a white winter wonderland, and other spend it on the crystal white beaches of Gulf Shores by the bay in the sun. Some even spend it on the fairway traveling to Atlanta, perhaps detained by angry weather. Here in the Tri-state Area, we’ve been having a hot & humid Holiday Season. But that is the Joy of Christmas, that despite the rainy weather, we know that there is a reason for this special season. We celebrate with an attitude of giving and cheer. My fondest memories are visiting with my Uncle Lamar Murray, and watching the choir at our church sing Silver Bells, Jingle Bells, & Carol of the Bells. On a good night, my great grandfather would tune in to the only clear channel he had on the ancient radio he kept in his living room and we’d listen to Silent Night, Joy to the World & Do You Hear What I Hear. The new year is coming, and if you’d like to promote with us, please email sales@durdenoutdoor.com. We hope you have a very Merry Christmas & A Famous New Year! Comment, “Like” Durden on Facebook, Tweet us @durdenoutdoor

DURDEN INSTALLED SNOW ZONE BANNER for this weekends Christmas Festival

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downtown-christmasDURDEN INSTALLED SNOW ZONE BANNER in Downtown Dothan for this weekends Christmas Festival. The banner stretched to 20 ft high and was hung with out damaging the new and expensive vinyl roof. This is just another one of the ways Durden Outdoor Display supports our community and it’s events.

The Festival will be held Saturday, December 2, 2011 from 9:00 am – 3:00pm in Historic Downtown Dothan. You can enjoy a day of FREE Family fun on Foster Street. Snow will be coming to Dothan on this day thanks to sponsor Century Link. At the Downtown Christmas festival you can visit with santa, ride the train, roast marshmellows, decorate cookies and make ornaments for the family tree. Families will delight in the horse and buggy rides and rows and rows of vendors with delightful Christmas crafts and gifts for sale.  Most activities are free, thanks to the generosity of local businesses who sponsor the venues.

Be sure to go out and support our Dothan Community at this fun family event that comes once a year to Dothan.