Posts

Fortis College Increases Enrollment with Billboard Campaign

By: In: ,
fortis As a leading Medical career training school in Alabama, Fortis College sought out a way to inform the locals of their programs in Electrical Trades. HVAC- R Trades, Medical Assisting, Medical Office Administration, and Pharmacy Technology. In 2009, Fortis College began marketing their programs through Durden Outdoor Displays. First, Fortis started using Durden’s four week rotary billboards promoting Medical Assisting and Pharmacy Technician Programs.
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.
Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
  • HVAC-R Program
  • Medical Assisting
  • Pharmacy Tech
Fortis College has been working closely with our Creative Team and has been utilizing their award winning in-house design services. The Fortis Campaign has stayed clean and consistent because of the Creative Departments desire to make a cohesive statement for the client.
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.
Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!  

Yes We Can… Advertise

By: In:
yeswecan

Yes We Can Dothan's Advertising Campaign

“Yes We Can! Dothan” is a community driven group working toward helping make better schools for a better Dothan. They want to help our community realize how important our public school system is to our city. Also, they want people to know about the many good things which have happened in Dothan City Schools. They are excited to partner with Durden Outdoor to share the good news about Dothan City Schools. YWCD uses a combination of Durden’s Rotary Posters and Digital Billboards to spread the word about what great things that are happening with our schools. The initial phase with their advertising approach was to use the Durden Outdoor 4 Week Rotary Posters.  Yes We Can-Dothan received a new billboard location every 4 Weeks and really nailed down there brand by sticking with the same design for 3 months. Now on their fourth month they are starting to showcase a different design each month. By using a total of 2 billboards per month they were able to capture a large section of the Dothan market. Yes we can Dothan also rotates among our digital boards each month. They are on Justice Park – a tri-sided digital billboard display– and 84 RHR, a digital display located at the busy intersection of Main Street and Ross Clark Circle. They also appear on 84LHR & 231S, and then swap to the Westgate Parkway & Ross Clark Circle Digital Billboards. If you would like to speak with one of our marketing professionals about getting your campaign started, please contact us today.  We will be happy to assist with any questions or concerns you may have. If you would like more information about Yes We Can and their educational  movement, please visit their web site at www.yeswecandothan.com.