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Enterprise State Community College featured as Advertiser of the Week

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escc-bulletin Each week Durden Outdoor Displays, Inc. highlights the valuable services of our advertisers. The advertiser of this week is Enterprise State Community College, home of #WeevilNation. Enterprise State Community College is based out of Enterprise, AL. However, they have campuses all across the great state of Alabama to include Albertville, Andalusia, Decatur, Fort Rucker, Mobile, Ozark, and Online as well. ESCC’s mission is to serve students and communities by providing educational opportunities that enhance the quality of life and promote economic development. Enterprise State Community College is well known for their excellence in academics as well as their Alabama Aviation Center campuses. The Aviation Technical Training Centers at ESCC afford students the opportunity to major in different aviation maintenance programs. Enterprise State Community College partnered with Durden Outdoor Displays, Inc. to help promote their Enterprise, AL Campus as well as their Alabama Aviation Center Campus in Ozark, AL. Since the Boll Weevil is ESCC’s mascot, their marketing department came up with a unique hash tag of “#WeevilNation” to keep up with the latest news from ESCC. Students are encouraged to use #WeevilNation when posting photos or updates relating to Enterprise State Community College on social media sites such as Pinterest, Twitter and Instagram. This allows students as well as the public to easily find what is going on in relation to ESCC by simply searching #WeevilNation on these sites. ESCC utilizes Digital Displays, Bulletins and 4 WK Rotary Boards throughout Coffee, Dale, and Geneva County to get the word out about #WeevilNation. To tie in the entire campaign, Durden Outdoor Displays, Inc. designed a Banner Stand for their Trade Shows and events throughout the year. Enterprise State Community College has done a great job by keeping their advertising campaign consistent. Sticking with #WeevilNation allows for effective and efficient long term branding. “Working with Durden helps make it easy to get our message out. They’re always professional, creative, and have a wide coverage area in the Wiregrass.” – Deidre Frith, Director of Marketing and Media Relations. If you would like to be made FAMOUS like Enterprise State Community College, Contact Us today!

Happy Halloween from Durden

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happyhalloween

If you happen to be near one of our 20 digital billboards today you might see this message!

Happy Halloween from the Durden Team!

Area 51 Products Chosen as Advertiser of the Week

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photoEach week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Area 51 Tactical, your local tactical gear and gun supplier. Are we talking about the Area 51 in the state of Nevada? No, Area 51 Products LLC is located in Dothan, Alabama on Highway 231N (also known as Montgomery Highway). North of Ross Clark Circle, Area 51 is approximately 25 minutes from Fort Rucker and an hour and a half from Fort Benning. Area 51 has been providing great products at great prices to the shooting community since 1998. For several years their primary selling venue was eBay. Just recently they decided to partner with Durden Outdoor Displays, Inc. to help promote their local store location.  Their store front is open six days a week. Local customers are welcome to visit, shop, and discuss any product/shooting questions they may have.  It is impossible to miss the largest extension in the Dothan Market.  You can see their 10’x 42’ bulletin located 100 yards ahead of the store front with a HUGE green alien holding their sign. “The billboard is awesome! It is exactly what I dreamed it would be! The Creative Department captured my vision perfectly & our customers are raving about it,” says Don Nicholson, Owner. With a wide selection of ammunition, books, clothing, firearms, accessories, flashlights, lasers, holsters, guns, optics, duty gear, tactical gear, cases, & targets, they have all you could ever need. And if they don’t – they can get it for you in 3 to 4 business days. Let Area 51 Tactical supply your next shooting necessities and let us make you FAMOUS, Contact us today!  

Healthy Woman Event is Durden’s Advertiser of the Week

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durden-template-poster-flatEach week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Healthy Woman, a Medical Center Enterprise resource. The Healthy Woman Program is a community system that is sponsored by Medical Center Enterprise and designed to empower women with the confidence to make informed health care decisions for themselves and their family. Medical Center Enterprise’s Healthy Woman chapter plans to celebrate its 4th anniversary with a special event on October 4th at The Enterprise Civic Center! The keynote speaker is Ali Vincent, first female winner from the hit TV show “The Biggest  Loser”. This dinner event is from 6-8:30pm and will feature entertainment from the ESCC Entertainers, singing waiters, a fun photo booth, and more. Healthy Woman brings the Wiregrass the perfect evening to laugh and learn with Ali as she shares her physical, mental and emotional journey of becoming The Biggest Loser. She’ll talk about making choices to fully live your own life and succeed. There will be a book signing following the event, and you can purchase her book “BELIEVE IT, BE IT” when you register for the event! Dinner & program tickets are $20 and must be purchased in advance either online at www.mcehospital.com/healthywoman  or in person with exact cash or check payable to Healthy Woman at the Medical Center Enterprise main lobby admissions during the hours of 8am-8pm. Healthy Woman came to Durden to help increase the public’s awareness of their 4th anniversary event. With the help of Durden’s Creative Department, excitement for the event continues to grow with seats filling up fast, so don’t wait to get yours. The Healthy Woman campaign used 4 Week Rotary Posters to accomplish great reach among the community. With target market capabilities, creative design flexibility, and low cost per thousand, this campaign can be seen throughout the Ozark and Enterprise markets. Durden Outdoor is a proud sponsor of Healthy Woman and we look forward to attending the 4th anniversary celebration. If you are interested in becoming FAMOUS, like Healthy Woman, please contact us today! healthy-woman-anniversary-event-2012

Heron Cove Apartment named advertiser of this week

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Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Heron Cove Apartments, which is located at 200 A Heron Cove Drive, Enterprise, Alabama. Heron Cove Apartments Homes, a gated community just off Glover Avenue, offers three spacious floor plans and a host of modern amenities. Plus, you can take advantage of their pristine fitness center, refreshing swimming pool or enjoy the gazebo and playground areas. They are conveniently located near multiple Restaurants, Theatres, Shopping Centers, Schools, the Post Office & Downtown Enterprise. Heron Cove came to Durden to help increase the public’s awareness of their facilities. With the help of Durden’s Creative Department, Heron Cove’s new displays were a hit among the market and their residents, attracting new residents from Coffee & Dale County.
“The sign is absolutely beautiful. Your staff is incredible! I have had several of our current resident’s state how beautiful the billboard is. I’m real pleased with the new design the art department sent over.  The phone number is very visible and the colors are bright and vibrant.” Crystal Lamb Senior Property Manager Heron Cove Apartment Homes
Heron Cove is a fine example of how 4 Week Rotary Posters can provide a great reach among the community. From Ozark to Enterprise, with highly visibility target market capabilities, creative design flexibility, and low cost per thousand, this campaign help fill up Heron Cove Apartment 1, 2, & 3 Bedroom Units. If you are interested in becoming FAMOUS, like Heron Cove, please contact us today! heron-cove-apt  

Digital Boards come to Enterprise, AL

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hwy27edig test Digital billboards are rapidly becoming the go-to platform in outdoor advertising. Digital billboards attract attention with bright displays and rotating static image content. Digital billboards have more to offer with the ability to change out messages as often as needed. No printing is required which alleviates production costs. Conditional media also allows different ads to be placed for morning and evening traffic, as well as changing RSS feeds from the internet. For more information on the Durden Digital Network, please contact us. Durden Outdoor Displays, Inc. is growing with the addition of a NEW Digital Display in Enterprise, Alabama. The NEW Digital billboard is a double-sided display. It can be seen targeting east bound and west bound traffic. Traffic counts are up in Enterprise, generating a perfect opportunity for local businesses to capture market share from those passing through the area, as well as locals. Digital billboards are the perfect tool for building awareness for upcoming sales, events, community functions, and more. For example: Bama Jam, Relay for Life Events, 5k Runs, church sermon series, Ft Rucker Events, etc. The new double sided Digital Display is located at the intersection of Hwy 27 and Boll Weevil Circle in Enterprise, Alabama. The display not only gains the attention of those driving by the location, but also the captured audience waiting for the traffic lights to cycle at the intersection. The traffic count on Hwy 27 through Enterprise is 36,000+ per day which equals roughly 252,000+ per week. The display is in close proximity to some of the following businesses and communities in Enterprise, Alabama:
  • Publix Shopping Center
  • CB&T Bank Corporate
  • YMCA
  • Enterprise Medical Center
  • Martin Colley Drug
  • Enterprise Country Club
  • High residential area
Please contact Durden Outdoor Displays, Inc. today for more information on how we can make you FAMOUS! To reach an image consultant click here: Make Me Famous! or you may call 334-792-5056 to speak with a consultant directly.

ALABAMA Votes, Candidates Use Durden Billboards

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March 13, 2012 is the congressional primary election. Who are you voting for? Eleven running candidates voted for Durden when they decided how to promote their campaign. We had the privilege of doing Eight Rotary Poster designs throughout the area, a bulletin in Dale County, & two digital billboards on our Durden Digital Network, which has 16 locations! Let’s meet the candidates who voted for us… Stuart K. Smith is an Ozark Attorney and Republican Candidate for the office of Circuit Judge, Place 1, within the 33rd Judicial Circuit, which serves Dale and Geneva Counties. Mr. Smith helped his campaign by using Durden’s Rotary posters. For past 6 years, Bill Filmore has been Chief Assistant District Attorney for Dale/Geneva Counties. Filmore handles the prosecution of major felony jury trials (usually sexual assaults and murder). Attorney Filmore also chose to promote his campaign with Durden’s Rotary Posters in Dale & Geneva counties. Ron Snell believes his qualifications and experiences, especially having taught in every Geneva County school cluster, make him the best candidate to advance all Geneva County schools as the Geneva County Superintendent. Mr. Snell chose to use rotary posters along with his other campaign elements. Fred Hamic seeks re-election to Geneva County Commission chairman/probate judge. Hamic says that in his first term he helped to get Geneva County on firm financial footing, and that the county currently owes nothing against its $10 million debt limit. He came to Durden for his outdoor advertising of his re-election campaign. Rotary Posters in Geneva County display his artwork created by our Art Department. Starla Mathews has served the citizens of Houston County as Revenue Commissioner for the past twelve years. It is this experience that leads her to seek the office of probate judge in Houston County, Alabama. Starla chose to promote her campaign on Durden’s Digital Network. Durden has a total of 17 locations when it comes to advertising digitally. Patrick Davenport believes it is important to have an attorney as Probate Judge. He graduated from UAB with a bachelor’s degree in history and received his law degree from Cumberland School of law at Samford University. Davenport said his opportunity to serve as special probate judge in the absence of Houston County Probate Judge Luke Cooley has given him a unique qualification to hold the office. Mike Stell’s mission is  to bring Barbour Counties Probate Judge’s office into the 21 Century. Snell wants to stop the long lines and make the office more “Customer Service Friendly.” Mr. Stell is promoting his campaign with Durden’s Rotary Poster in Barbour County. Steve Blair has operated a law firm for 25 years and served as Coffee County district judge for eight years. He was a 12th Judicial Circuit judge for two years and Enterprise’s municipal judge for the past six years. Mr. Blair is using Durden’s Digital Network in Enterprise to help promote his campaign to be Coffee County Probate Judge. Sharon Ard Michalic has 26 years working with Dale County. Her work experience began with the Tax Assessor and Tax Collector Offices before transferring to the Probate Office in 1994. She has had the privilege of working for two past probate judges. Now she is running for Probate Judge herself, and utilized Durden’s Rotary Poster to help her attain that spot. Woodrow (Woody) Hilboldt said his long work history in community-based business and his degree in business administration would be invaluable resources in carrying out the probate judge’s duties, which include maintaining vital public records, protecting public resources, and additional administrative duties associated with the “business” side of the office. He chose Durden to help promote his campaign with our Print Rotary Posters. Gerald Harden has served the citizens of Dale County politically for over 30 years and wishes to continue to do so. Harden believes he has the experience and the leadership capability in order to continue to make Dale County a better place today and for future generations. He is utilizing Durden’s Print Posters to campaign for his election into the Dale County Commission Chairperson Office. New Leadership and New Ideas for the Future of Barbour County is Jason Tyre’s 2012 Campaign Slogan. Over the last sixteen years, Jason has worked diligently through the Court System to provide alternative programs for substance abuse offenders to make them more productive citizens. He chose the Eufaula Digital Light House to further his campaign through outdoor media and advertising. Area businessman and community leader, Mark Blankenship announced his candidacy for Chairman of the Dale County Commission. Blankenship said he wants to put his experience, work ethic, and aggressive leadership to work for Dale County. Blankenship, a licensed residential contractor and developer, currently serves as President pro-tem of the Ozark City Council, serves as a member of the Ozark Technology board, and serves on the CB&T bank board of directors.  Mr. Blankenship chose to promote his campaign with a Durden Bulletin In Dale County. We thank all of our candidates for supporting us and allowing us to help promote you campaign this election.  With a marketing network of 1000 plus billboard, poster, and full color digital displays — your message was effectively promoted with Durden Outdoor. election_0 Commission Chairman Gerald Harden – Dale County Mark Blankenship – Dale County Circuit Judge Bill Filmore – Dale & Geneva County Stuart K Smith – Dale & Geneva County Probate Judge Fred Hamic – Geneva County Mike Stell – Barbour County Steve Blair – Coffee County Sharon Ard Michalic – Dale County Woody Hilboldt – Dale County Starla Mathews – Houston County Patrick Davenport  – Houston County Superintendent Ron Snell – Geneva County Circuit Clerk Jason Tyre – Barbour County

Outdoor Advertising Leads to Client Increase for an Enterprise Health Clinic

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hillside-family-practiceHillside Family Practice, one of Durden Outdoors more recent clients, has seen a  significant increase in their patient numbers since using a combination of Rotary Poster Billboards along with our Enterprise Digital Network.
“From August to November our numbers have increased. The majority of our new patients say they have seen the billboards with ‘Walk-ins Welcome’ and ‘Tired of waiting?” says Teresa with Hillside Family Practice of Enterprise.
HFP started from the ground up with our Durden Creative Team designing their outdoor look. The art department put in many hours designing not only a campaign but Hillsides Current Logo. Dr. David Ryan was concerned with making sure the Enterprise drivers would know that it was a health clinic, they took walk-ins, and were quick to get you into see them. After many meetings and creative visions an outdoor campaign was settled on.
“Most patients expressed they were tired of waiting to see their doctor somewhere else, and the billboard prompted them to switch to Dr. Ryan,” indicates Teresa
This campaign was a great success for Dr Ryan, Hillside Family Practice, and the Durden Outdoor Team. We pride ourselves in serving our client in the best way possible. We are glad that we can continue with some form of the current message for Dr Ryan since it’s been working. Hillside is open Monday through Friday from 8:30am-5:00pm (closed for lunch 12-1pm). They accept all insurances except Tricare Prime and Medicaid Patient 1st. You can reach them at 334-475-2067 or visit them on 1008 Boll Weevil Circle Suite B, Enterprise, Alabama. If you are interested in trying an outdoor campaign with Durden Outdoor please contact us at (334) 792-5056 or sales@durdenoutdoor.com. We would love to being making you FAMOUS with our Digital Network, Bulletin Billboards, & Rotary Posters.

Quickest Way To Florida Beaches Message

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The City of Enterprise choose a billboard design directing beach bound traffic to the fastest way to Florida beaches right through Enterprise, Alabama.  Every year millions of people from northern states make their way to Florida for fun in the sun through Georgia, Alabama, and Mississippi.  The large amount of transient traffic opens up opportunity for creative marketers to capture new customers.  The goal is to give those traveling to Florida beaches a reason to stop in your business and ultimately spend money. The City of Enterprise took a proactive approach to direct traffic though the city increasing opportunity to convert traffic to sales.

Many businesses selling goods and/or services can benefit from targeting advertising on billboards.  Contact Durden Outdoor today for more details.

Some of the Florida destinations people are traveling to include Panama City Beach, Destin, Fort Walton Beach, Port Saint Joe, Orlando, Tampa, Daytona Beach, and Miami.  This is only a sample of places people are headed.  The point is you are targeting a large population of people headed south.

ALDOT Traffic Count in Alabama

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SEE FREE ALDOT MAP WITH TRAFFIC COUNT CLICK HERE

What is the traffic count in front of your business or where you have your outdoor advertising placed? Location, location, location is something I have heard from business owners and other advertisers countless times over the years when referring to the potential for business success. Often times getting the buying decision from a potential customer is all about being in the right place at the right time. Whether it is getting the impulse buy in a retail environment or by influencing a purchasing decision through effective ad placement. With this said location refers to more than your business’s physical location it also implies having the best possible locations for your marketing message. Determining your message and location to display it effectively is an important choice for a successful marketing campaign. Educating yourself on traffic count in your target market will make choosing your overall campaign strategy easier. Keep in mind there is more to it than picking the roads with the highest traffic count.  In some cases you may want to consider captive audiences at traffic lights or perhaps congested areas. Outdoor advertising is the only traditional marketing platform to remain unchanged with advances in technology. Technology has changed the way we all read magazines for current information, watch television, read the news, and search for local businesses. For instance Smart Phones are effecting more than one might think. A study was recently done looking at smart phone usage as people watch tv. More often than not those with smart phones are distracted during commercials with other activities like Facebook, checking email, or surfing the web than watching commercials. This is just one example how technology has effected marketing. If you would like to read more on this subject you CLICK HERE. As long as humans are driving vehicles to and from their destination billboard advertising will remain strong. Distractions from listening to music on an iPod or talking on the phone do little to distract to marketing messages lining the sides busy streets around the world. Simply put, you can not tune out outdoor advertising. Higher traffic count areas yield higher returns based on the average number of people viewing the display. Traffic count is not super top secret information reserved for big business or people in the know. In Alabama traffic count information is gathered and published by ALDOT. The information is found online. You can look at traffic patterns in your area to determine the best possible place to reach potential clients. Billboard location is no different than prime real estate. The higher the traffic count and visibility the higher the cost will be. So be sure to understand what suits your needs and potential for gaining market share. Dothan, Ozark, Enterprise, Troy, and Eufuala are all key markets within Durden Outdoor’s network of displays. All of these areas have seen traffic count increases over the past 5 years. The traffic count increases range from 5% – 25% depending on the market, new construction, and other factors. Be sure to visit ALDOT by clicking the banner ad below.  You can research traffic count information for free.