With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or email@example.com.
We have talked a lot about traffic counts and how they can effect your marketing campaign. While traffic counts are very important they are NOT the only thing to pay attention to when working out the details of your marketing campaign. High traffic counts in a low income area of town might not be the best location versus an area of lower traffic count but higher average income. In other words would you rather have your message in front of more with little disposable income or in front of a few less people with more money to spend? The answer is simple, it is easier to get potential clients to spend money if they have more of it to spend. Keep in mind this approach assumes your product and/or service appeals to all socioeconomic backgrounds.
Dothan, Alabama is a hub for smaller outlying towns in multiple counties. Dothan is located in Houston County. Houston County has an average income of $38,751. When looking at the average earnings statewide Houston County falls roughly in the middle of the ranking. We recommend taking a good look at surrounding cities and counties. Dale county has a higher median household income at $41,279. Dale County residents regularly travel to other markets in the area to make purchases. With this information and traffic counts in the area you can make a better informed decision about advertising. Are you currently directing any of your marketing messages to Dale County? If not you should consider it, and Durden Outdoor can help. Dale country is just one example that many marketers in the area may overlook due to preconceived ideas about the area. If you look closely at the numbers you may find some other interesting facts.
Other factors should be considered. Fort Rucker has a large transient work force. People travel to and from work on the base. Fort Rucker has 3 main gates going in and out of the base. Between civilian employees and active military there is a large number of people traveling throughout southern Alabama. Business in surrounding cities should not overlook this demographic. A large workforce that hosts a large number of people new to the area and has disposable income.
- ALABAMA: CLICK HERE
Counties in Durden Outdoor’s Market Area
- HOUSTON COUNTY: CLICK HERE
- HENRY COUNTY: CLICK HERE
- BARBOUR COUNTY: CLICK HERE
- DALE COUNTY: CLICK HERE
- GENEVA COUNTY: CLICK HERE
- PIKE COUNTY: CLICK HERE
- BULLOCK COUNTY: CLICK HERE
- COFFEE COUNTY: CLICK HERE
- RUSSEL COUNTY: CLICK HERE
QR Codes are finding their way onto many different forms of marketing. Retail stores use them to allow smart phone users quick access to product information. QR Codes are placed on business cards to speed up the process of sharing contact information. A more recent trend is to place QR Codes on billboards and other outdoor advertising.
When placing a QR Code on a billboard it needs to be in a location with a captured audience so people will have time to safely scan the code with their smart phone. In Dothan, AL a QR Code was placed on a billboard representing The Local newspaper. The billboard where the QR code is placed is a high traffic area where people sit for long periods of time waiting for traffic lights to change. Because of this position viewers have plenty of time to scan the QR code.
Be sure to contact our experienced creative team to see what Durden Outdoor can do to spice up your marketing campaign.
The City of Enterprise choose a billboard design directing beach bound traffic to the fastest way to Florida beaches right through Enterprise, Alabama. Every year millions of people from northern states make their way to Florida for fun in the sun through Georgia, Alabama, and Mississippi. The large amount of transient traffic opens up opportunity for creative marketers to capture new customers. The goal is to give those traveling to Florida beaches a reason to stop in your business and ultimately spend money. The City of Enterprise took a proactive approach to direct traffic though the city increasing opportunity to convert traffic to sales.
Many businesses selling goods and/or services can benefit from targeting advertising on billboards. Contact Durden Outdoor today for more details.
Some of the Florida destinations people are traveling to include Panama City Beach, Destin, Fort Walton Beach, Port Saint Joe, Orlando, Tampa, Daytona Beach, and Miami. This is only a sample of places people are headed. The point is you are targeting a large population of people headed south.
Spring break and summer vacationing people make the trip to Panama City Beach, Florida where they spend millions of dollars. stimulating the Florida economy. Getting the travelers to stop at your business to spend money should be part of your business plan here in the Dothan, Alabama area. Thousands of people travel to Panama City Beach by way of Dothan, AL and other cities along US Highway 231. Local businesses who take advantage of the additional beach traffic can add a new revenue stream to their business. Some business owners take it for granted assuming those traveling through the area know how to find their business and/or services. Simply put how are potential customers supposed to know what you offer and how to find you if you do not advertise. Not to mention motive them to want to spend money. Often times people on vacation have spending on their mind. Prepare your business to take advantage and capitalize on the opportunity.
Billboard advertising along Hwy 231 produces positive results for hotels, gas stations, and restaurants. It should be pointed out many other business types can benefit from people passing through the Dothan area on vacation. Families traveling may look for a hotel, but they may also look for other things to go do while staying the night in Dothan, AL. What is your plan to get these people into your place of business? Durden Outdoor can assist in your marketing effort to capitalize on this potential business opportunity. Read more
Durden Outdoor is in the process of creating marketing materials for our staff to use. One of the changes is the new business card design. The new business cards feature a QR Code to make exchanging contact information easier. A QR Code is essentially a bar code detailing information you want to exchange. Most modern smart phones have the ability to add a free app to read bar codes and QR Codes. If someone hands you a business card with a QR Code all you have to do is scan the code and you can automatically add their contact info to your contacts. The benefit is you do not have to type it all in thus saving time. Not to mention taking out the chance for human error from mistyped information.
In marketing / sales getting people involved in a conversation can be difficult at time. In my personal experience using QR Codes on past projects many people do stop to ask what the code is for. After a short explanation you can transition your conversation into more meaningful business.
Digital Billboards demand attention… period. Digital billboards are very effective advertising events and other short term marketing needs. Restaurants, Sports Bars, Clubs, and related businesses can benefit from advertising events to get people in their establishment. How you ask? The Super Bowl is one of the biggest shows on the planet. Millions of people around the world stop what they are doing to enjoy good food, drinks, and the game with friends.
If you would like to discuss advertising on the Durden Digital Network for upcoming events please contact our marketing team for more details. Football, baseball, UFC Fights, and more all events that could get people into your restaurant or club to spend money. Are you ready to start an outdoor advertising campaign?