Dothan’s Largest Pill Bottle Lands on the Southside
Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.
If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

The FAMOUS MAKERS are excited to announce the addition of Jackson County, Florida into our coverage area. In November, Durden Outdoor Displays, Inc. acquired a billboard company in this market. Since this acquisition, we have built more inventory into this growing market which includes Jackson County and Marianna, Florida’s first Digital Billboard. All of our inventory stretches along Hwy 90 and Hwy 71, targeting local traffic. Highway 90 has a 60% higher traffic count than I-10 or Hwy 231 in Jackson County.
“We are excited about the growth of our static billboard inventory &
You can’t touch this…. My-my-my-my Durden has done it again.
Tasked with designing a billboard to turn heads, Durden looked towards the original rapping hamsters in the Kia commercials for inspiration and were led to another rapper of the human kind. We all remember the 1990’s hit single “U Can’t Touch This,” written, performed, and produced by MC Hammer, himself. This signature song of Hammer’s is possibly one of the most recognizable records ever… which happens to be the same thing Durden wants for Dothan Kia.
The 2014 Kia Soul gets 31 mpg on the Highway and costs $13,995. What better way to advertise that then putting MC Hammer on top of a 14’ x 48’ billboard. Well it’s not actually MC Hammer. It is a mannequin made to look like him, dressed in a gold & black jumpsuit.
Our Creative Department and Expediting Department worked together with Dothan Kia to create this beautiful 3D Billboard work of art. If you would like #TeamDurden to design your next out-of-home advertisement, please contact our sales department to get started.
Nah-na-na-na, Stop, Hammer Time!
