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Durden Strategically Expands Digital Network

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In April Durden Outdoor Displays added two digital billboard locations to its expanding digital network. These new locations are in two of Dothan, Alabama’s fastest growing traffic areas – U.S. Highway 231 South at Saunders Road and U.S. Highway 84 East at Ross Clark Circle. New Locations
“Our business is about posting great creative advertisements  in front of the maximum amount of targeted prospects,” says Bill Durden, vice president and creative director of Durden Outdoor Displays, Inc. “When we do this, we produce results for our clients.”
These two locations were strategically chosen because of their high increase in daily traffic over the past several years. The segment of Highway 231 South between Ross Clark Circle and Saunders Road has seen a healthy 16 percent increase in traffic over the past 11 years to 33,610 per day. During this same time period Highway 84 East at Ross Clark Circle has seen a steady 8 percent increase in daily traffic. This popular intersection now boasts over 64,000 cars per day according to the Alabama Department of Transportation (ALDOT). Durden Outdoor Displays, Inc. is a local, privately owned firm which expanded from traditional billboards to high-tech digital displays in 2007. Over the last seven years Durden’s digital network has expanded to 27 locations spanning four Southeast Alabama counties. This network reaches more than one million cars daily. Durden Outdoor is the largest out-of-home media provider in nine Southeast Alabama counties with over 1000 faces. For an up-to-date traffic count map of the state of Alabama, please visit our web page.

Countdown Christmas & NYE on our Digital Network!

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  Durden-Holiday Countdowns It seems so early to be talking about the Holidays, but the countdown to Black Friday has begun! Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has started. A recent poll reflected typical consumer holiday shopping plans: • 38% start their holiday shopping by mid-October • 34% start on Black Friday • 18% start in early December • 5% start a few days before the holidays • 3% start on Cyber Monday We’ve created 3 digital billboard countdown pieces for you to entice your customer to remember you during this Holiday Season. Contact our Sales Team today to begin your countdown, 334-678-2209 or sales@durdenoutdoor.com

Truancy/Violence Against Teachers Campaign launched

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truancyHenry & Houston County Schools joined together with the District Attorney’s office to launch a campaign against Truancy and Violence against Teachers. Doug Valeska along with Tim Wilder (Dothan City Superintendent), Tim Pitchford(Houston County Superintendent),  and Lisa Knowles (Henry County Superintendent),  reached out to Durden Outdoor Displays when it came time to put this campaign into action. Twenty (20) Poster Billboards across Houston & Henry County will be covered with the multiple designs created by the Durden Art Department for this joint campaign. Not only did Durden Outdoor showcase this campaign with their billboards, but they also helped with creating the 25,000 rip cards that were sent home with students to explain the truancy law. These brochures/rip cards include a perforated edge to tear off, requiring a parent or guardian signature to indicate they have read and understood the law. All tear-offs should be returned to the school.
 “We just want to send a message. Our number one interest is the children,” Valeska said. “Our job is to work with the children and keep them in school.”
Skip School, Deal with the DA. Truancy is any unexcused absence, tardy or leaving school without permission. A parent or guardian can face criminal charges if the child is not properly attending school. The student can face court-ordered probation, electronic monitoring, curfews and extensive counseling. Truancy complaints can be filed on a student between the ages of 7 and 17 if they have at least seven absences.
Hit a Teacher, Go to Jail. Valeska’s Campaign for Violence against Teachers is posted along with the Truancy Billboards. If you physically punch/hit your teacher or principal you could be subject to jail time. Durden Outdoor was very happy to help promote this important message to the parents and students of Houston and Henry County. If you have a message you would like to publicize please contact the Sales Department for further information on our outdoor billboards and other media.