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Extra Large Jason Aldean Teaser | Answer Billboard gets huge response for a local Wrangler retailer

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Jason Aldean TEASER_ANSWER Billboard The power of one billboard can be huge if the message is right.  Durden Outdoor teamed up with local Wrangler retailer THE BARN for this awesome TEASER | ANSWER board. THE GOAL:  The client wanted to let locals & through traffic know that they are the BOOT & JEAN Capital of Alabama. THE IDEA:   Build a 25 foot tall cowboy (in jeans) and put him on a billboard smack dab in the center of Dothan, AL. THE SIZZLE:  The 2013 TOADLICK Music Festival was approaching April 11,12,13 and THE BARN was a sponsor of the event.  We spoke to the festival promoters and they had tried to book country music star JASON ALDEAN because of popular demand, but were unable to book him for their 2013 event.  So, how cool would it be if THE BARN could bring him to town? J THE TEASER:  We put up a billboard for 4 weeks that simply said “JASON ALDEAN IS COMING HERE.” THE ANSWER:  Our production team designed, built and installed a 25’ tall JASON ALDEAN on a low height billboard located on a major through fair (Hwy 231) in Dothan, AL with 38,000+ cars per day. THE RESULT:  Huge Local Response & PR for our client. NEXT QUESTION:  How can TEAM DURDEN make your next campaign FAMOUS? Jason Aldean has set the stage in country music. The singer has sold more than 7 million records and went double platinum with his 2010 album “My Kinda Party.” The recent release of his new album Night Train has everyone buzzing. His first single from this album, “Take a Little Ride,” has hit a three week streak at No. 1. You can read more about him on his website www.jasonaldean.com. The Barn, a local business, has been providing western and casual clothing to the surrounding area for more than 30 years. They carry top brands of clothes, shoes, boots, hats, and accessories for the entire family. With Jason Aldean being the face of Wrangler jeans, The Barn decided they wanted to be a part of all the hype. The Kreative team at Durden designed a campaign to market their products successfully. The Durden rotary poster, displayed for a couple of weeks, next to Conestoga Steak House on HWY 231 N, kept the Wiregrass pondering and curious about the artist’s where-abouts. Through social media motorists have been trying to find the answers. Will Jason Aldean come to Toadlick? The Durden team knows what he is up to. Stay tuned!

National Peanut Festival Highlighted in Durden’s Hall of Fame

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npf-nov-2012

National Peanut Festival 2012 • November 2nd – November 11th in Dothan, Alabama

Each week Durden Outdoor highlights the valuable service of our advertisers. This week’s ray of fame shines on the National Peanut Festival. Its Peanut Pickin’ Time! The farmers have harvested their peanuts and it is time to celebrate! The 69th annual National Peanut Festival will kick off this Friday, November 2nd at the National Peanut Festival Fairgrounds. The National Peanut Festival partners with Durden Outdoor Displays, Inc. each year to promote the weeklong festival. They utilize 4 Week Rotary Boards and Digital Displays to saturate Dothan and surrounding markets. The simple yet effective creative is eye catching with bright colors to announce the dates of the festival. We were also able to customize Digital ads to promote each day’s events and entertainment. People travel from all over the tri-state area to attend the weeklong festival. This year’s festival will include live performances by the Charlie Daniels Band and Eli Young Band. The popular Sea Lion Splash will be returning and is promising to be a crowd pleaser. Be sure to stop by the Eudora Farms petting zoo and let the kids get an up close glance at chickens, goats, and pigs to name a few. After checking out the agriculture exhibits, hit the Midway which will have rides sure to make you scream! From corndogs to elephant ears there will be plenty of food to enjoy while browsing all the booths and exhibits. Don’t forget to stop by the Winn-Dixie Ag complex to see the Livestock shows and you will not want to miss the Greased Pig & Calf scramble contests on Monday night. While at the NPF you might even get a glimpse of royalty! The Miss & Little Miss National Peanut Festival were held only a few weeks before the festival. Miss National Peanut Festival, Whitney Devane, and Little Miss National Peanut Festival, Emily Turner, will be attending daily events as they are the ambassadors for this year’s event. national-peanutGate and Ride tickets can be purchased in advance at the NPF Fairgrounds. This year they have the MegaPass! It includes (1) admission ticket and (1) Armband that may be used for any one day of the festival. The McDonalds Ride-a-thon advanced package will save you $7 and also contribute to the Ronald McDonald House. Each night there will be discounts on the gate admission price. You can see more details about these discounts on the NPF webpage or facebook. We look forward to seeing everyone out at the 69th annual National Peanut Festival. Remember, if you see a farmer, be sure to shake his hand as they are what it’s all about. If you would like to be made FAMOUS, contact the team at Durden Outdoor.      

BamaJam Farms Bama Bogg ATV Race & Concert

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  A little birdie flew over Durden this morning and dropped off a basket full of surprises! Who wants to win tickets to Bama Bogg this weekend? We will be giving away a pair of tickets every hour! All you have to do is be the first person to correctly answer Durden Trivia on our Facebook Page. Bama Bogg is happening on July 12, 13, 14, & 15 at the BamaJam Farms in Enterprise, Alabama. There will be live musical entertainment for this extravaganza! The concert line up is as follows: Thur 7/12 –  6p-7p – Ben Sutton 7p-8p – Mason Jar 8p-9:30 – The Lacs 10p-11:30p – Darryl Worley 12a-2a – DJ Par-T & Mason Jar Fri    7/13  –  6p-7p – Ryan Allen Band 7p-8p – Craig Campbell 8p-9:30p – Southern Tradition 10p-11:30p – K.C and The Sunshine Band 12a-2a – DJ Par-T Sat   7/14 – 6p-7p – John Pittman 7p-8p –  Evan Barber & The Dead Gamblers 8p-9:30p – Johnny Barron 10p-11:30p – The Commodores 12p-2a – DJ Par-T Sun  7/15 – 7:00 – Randy Travis Greatest Hits Concert   Not only is there going to be live music at Bama Bogg, but a ATV Mud Race! Are you tough enough to enter this battle for amazing prizes? The winner of the Open Division will win a Dodge 4×4 or Jeep Wrangler 4×4. Cash Prizes are also on the line for the Youth & Women’s Division! While at Bama Bogg, BamaJam Farms it also offers a lot of additional attractions: Dittman Lake, John Anderson’s Hillbilly Swingin’ Swimmin’ Hole & Water Park, ATV riding trails, camping, fishing, & a golf course. Don’t miss out on this fun field weekend at BamaJam Farms. More info on the Bama Bogg can be found here.

Durden Outdoor is giving away Bama Jam 2012 tickets!

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BamaJam 2012 is a 3-day / 3-night music extravaganza on June 14 – 16, 2012, created to celebrate the human spirit through music. Do you want to WIN Tickets to party with thousands of your closest friends at Bama Jam 2012? We want to party with you!
  1. Take a photo of your best ROCK STAR pose in front of your favorite DURDEN Billboard.
  2. Visit DURDEN’s Facebook Page & “Like” Our Page (if you haven’t already done so)
  3. Upload your photo to DURDEN’s Facebook Page.
  4.  Share your photo with your friends & strangers (if you really want to win). Have them like the Durden Facbook Page and Your picture!
  5. Receive the most likes on your photo and WIN a pair of BAMA JAM tickets!
*Rules: “Likes” are only calculated to the posted photos on Durden Outdoor Displays, Inc.’s Facebook Page. Photo “Likes” can not be combined with another photo in the contest to win tickets. Comments do not count as “Likes” and will not be considered in the final tally for the winner. One entry per person will be accepted. Durden Outdoor Displays, Inc. has the right to remove any explicit or inappropriate photo at any time through out the contest. Photos and “Likes”will only be accepted and calculated through midnight June 10, 2012. A winner will be determined on June 11, 2012 based on the number of “Likes.” If winner is under the age of 18, a parent must accompany and sign a consent for receiving Bama Jam tickets. By posting your photo to Durden Outdoor Displays, Inc.’s facebook page, you authorize Durden Outdoor Displays, Inc. to use your photo for promotional consideration. Durden Outdoor Diplays, Inc. is not responsible for any comments on photos, transportation to and from Bama Jam, or weather cancellations at the 2012 Bama Jam Festival. All billboards owned by Durden Outdoor Displays, Inc. are considered private property and are only to be climbed by authorized personnel. Durden Outdoor Displays, Inc. is not responsible for any accidents or activities that occur in the process of taking your photo. Any concerns or questions through out the contest may be directed to Amy Kirkland at akirkland@durdenoutdoor.com.