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Digital Boards come to Enterprise, AL

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hwy27edig test Digital billboards are rapidly becoming the go-to platform in outdoor advertising. Digital billboards attract attention with bright displays and rotating static image content. Digital billboards have more to offer with the ability to change out messages as often as needed. No printing is required which alleviates production costs. Conditional media also allows different ads to be placed for morning and evening traffic, as well as changing RSS feeds from the internet. For more information on the Durden Digital Network, please contact us. Durden Outdoor Displays, Inc. is growing with the addition of a NEW Digital Display in Enterprise, Alabama. The NEW Digital billboard is a double-sided display. It can be seen targeting east bound and west bound traffic. Traffic counts are up in Enterprise, generating a perfect opportunity for local businesses to capture market share from those passing through the area, as well as locals. Digital billboards are the perfect tool for building awareness for upcoming sales, events, community functions, and more. For example: Bama Jam, Relay for Life Events, 5k Runs, church sermon series, Ft Rucker Events, etc. The new double sided Digital Display is located at the intersection of Hwy 27 and Boll Weevil Circle in Enterprise, Alabama. The display not only gains the attention of those driving by the location, but also the captured audience waiting for the traffic lights to cycle at the intersection. The traffic count on Hwy 27 through Enterprise is 36,000+ per day which equals roughly 252,000+ per week. The display is in close proximity to some of the following businesses and communities in Enterprise, Alabama:
  • Publix Shopping Center
  • CB&T Bank Corporate
  • YMCA
  • Enterprise Medical Center
  • Martin Colley Drug
  • Enterprise Country Club
  • High residential area
Please contact Durden Outdoor Displays, Inc. today for more information on how we can make you FAMOUS! To reach an image consultant click here: Make Me Famous! or you may call 334-792-5056 to speak with a consultant directly.

Average Income Plays a Roll in Ad Campaigns

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We have talked a lot about traffic counts and how they can effect your marketing campaign. While traffic counts are very important they are NOT the only thing to pay attention to when working out the details of your marketing campaign.  High traffic counts in a low income area of town might not be the best location versus an area of lower traffic count but higher average income. In other words would you rather have your message in front of more with little disposable income or in front of a few less people with more money to spend?  The answer is simple, it is easier to get potential clients to spend money if they have more of it to spend. Keep in mind this approach assumes your product and/or service appeals to all socioeconomic backgrounds.

Dothan, Alabama is a hub for smaller outlying towns in multiple counties.  Dothan is located in Houston County.  Houston County has an average income of $38,751. When looking at the average earnings statewide Houston County falls roughly in the middle of the ranking.  We recommend taking a good look at surrounding cities and counties. Dale county has a higher median household income at $41,279. Dale County residents regularly travel to other markets in the area to make purchases. With this information and traffic counts in the area you can make a better informed decision about advertising.  Are you currently directing any of your marketing messages to Dale County? If not you should consider it, and Durden Outdoor can help. Dale country is just one example that many marketers in the area may overlook due to preconceived ideas about the area. If you look closely at the numbers you may find some other interesting facts.

Other factors should be considered.  Fort Rucker has a large transient work force.  People travel to and from work on the base.  Fort Rucker has 3 main gates going in and out of the base.  Between civilian employees and active military there is a large number of people traveling throughout southern Alabama. Business in surrounding cities should not overlook this demographic. A large workforce that hosts a large number of people new to the area and has disposable income.

Census Information:

  • ALABAMA:                      CLICK HERE

Counties in Durden Outdoor’s Market Area

Keep in mind there are other factors to consider when planning a marketing campaign.  Traffic count and average income are important factors and should be considered when choosing areas to place advertising.  Our experienced marketing professionals can answer questions and help define areas that may produce the best possible return for your product and/or services. Be sure to CONTACT US for more details. The government census website linked to above also shows major cites in Alabama as well. Dothan is listed.  Keep in mind only a select cities are listed on the Census website.