Yes We Can… Advertise

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Yes We Can Dothan's Advertising Campaign

“Yes We Can! Dothan” is a community driven group working toward helping make better schools for a better Dothan. They want to help our community realize how important our public school system is to our city. Also, they want people to know about the many good things which have happened in Dothan City Schools. They are excited to partner with Durden Outdoor to share the good news about Dothan City Schools. YWCD uses a combination of Durden’s Rotary Posters and Digital Billboards to spread the word about what great things that are happening with our schools. The initial phase with their advertising approach was to use the Durden Outdoor 4 Week Rotary Posters.  Yes We Can-Dothan received a new billboard location every 4 Weeks and really nailed down there brand by sticking with the same design for 3 months. Now on their fourth month they are starting to showcase a different design each month. By using a total of 2 billboards per month they were able to capture a large section of the Dothan market. Yes we can Dothan also rotates among our digital boards each month. They are on Justice Park – a tri-sided digital billboard display– and 84 RHR, a digital display located at the busy intersection of Main Street and Ross Clark Circle. They also appear on 84LHR & 231S, and then swap to the Westgate Parkway & Ross Clark Circle Digital Billboards. If you would like to speak with one of our marketing professionals about getting your campaign started, please contact us today.  We will be happy to assist with any questions or concerns you may have. If you would like more information about Yes We Can and their educational  movement, please visit their web site at www.yeswecandothan.com.

On the Road Again

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roadmartRoad Mart has been serving the Wiregrass since 1974. They are a family owned tire and automotive service center serving Troy, Ozark, Dothan, Enterprise, and Marianna. Road Mart offers multiple brands of tires and sizes, such as: Akuret Akuret-Commercial Akuret-Industrial BF Goodrich Bridgestone Bridgestone-Commercial Dayton Del-Nat-LG Del-Nat-Trailer Firestone Firestone-Commercial Firestone-Farm Fuzion   Galaxy-Industrial Goodyear Long March-Commercial Maxxis Michelin Michelin-Commercial Nexen Primewell Primex Sumitomo Toyo Toyo-Commercial Road Mart is currently advertising with us using rotary posters and bulletins to show off their multiple locations. Rotary Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. If you would like to make your company FAMOUS, we are the right billboard company for you. Durden Outdoor Displays has been designing awesome billboards for Wiregrass business owners since 1968. Contact us today to start making your business famous.

Polaris Ranger Billboard for Dothan Powersports

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Dothan Powersports does a very good job with outdoor advertising by mixing different displays in different locations.  Different billboards… what I thought all billboards were the same.  No, billboards are not the same.  Dothan Powersports uses a combination of bulletins, rotary posters, and digital billboards. The Polaris Ranger billboard is considered a bulletin.  Bulletins are the large billboards you see beside major artery roads leading in and out of town.  Keep in mind there are bulletins in town at high traffic area.

This bulletin is located on Highway 431 southbound coming into Dothan.  The bulletin is seen by roughly 30,000 cars per day.  Northview High School is located in close proximity to the billboard.  While school is in the amount of traffic increases in this area.  A large amount of beach bound traffic passes this billboard location in spring and summertime. An added benefit is a large portion of the beach bound traffic turns left onto Ross Clark Circle  putting the traffic right to their building.

If you would like to speak with one of our marketing professionals please contact us today.  We will be happy to assist with any questions or concerns you may have.

Average Income Plays a Roll in Ad Campaigns

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We have talked a lot about traffic counts and how they can effect your marketing campaign. While traffic counts are very important they are NOT the only thing to pay attention to when working out the details of your marketing campaign.  High traffic counts in a low income area of town might not be the best location versus an area of lower traffic count but higher average income. In other words would you rather have your message in front of more with little disposable income or in front of a few less people with more money to spend?  The answer is simple, it is easier to get potential clients to spend money if they have more of it to spend. Keep in mind this approach assumes your product and/or service appeals to all socioeconomic backgrounds.

Dothan, Alabama is a hub for smaller outlying towns in multiple counties.  Dothan is located in Houston County.  Houston County has an average income of $38,751. When looking at the average earnings statewide Houston County falls roughly in the middle of the ranking.  We recommend taking a good look at surrounding cities and counties. Dale county has a higher median household income at $41,279. Dale County residents regularly travel to other markets in the area to make purchases. With this information and traffic counts in the area you can make a better informed decision about advertising.  Are you currently directing any of your marketing messages to Dale County? If not you should consider it, and Durden Outdoor can help. Dale country is just one example that many marketers in the area may overlook due to preconceived ideas about the area. If you look closely at the numbers you may find some other interesting facts.

Other factors should be considered.  Fort Rucker has a large transient work force.  People travel to and from work on the base.  Fort Rucker has 3 main gates going in and out of the base.  Between civilian employees and active military there is a large number of people traveling throughout southern Alabama. Business in surrounding cities should not overlook this demographic. A large workforce that hosts a large number of people new to the area and has disposable income.

Census Information:

  • ALABAMA:                      CLICK HERE

Counties in Durden Outdoor’s Market Area

Keep in mind there are other factors to consider when planning a marketing campaign.  Traffic count and average income are important factors and should be considered when choosing areas to place advertising.  Our experienced marketing professionals can answer questions and help define areas that may produce the best possible return for your product and/or services. Be sure to CONTACT US for more details. The government census website linked to above also shows major cites in Alabama as well. Dothan is listed.  Keep in mind only a select cities are listed on the Census website.    

Hardee’s Tailgate Tenders for Football Season

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College football season should start with great tailgating and great food. Hardee’s is gearing up for football season with their Tailgate Tenders. These are going to be great for tailgating during the first games starting this weekend (09-02-11)!  Troy will be at Clemson, you can see the game at 3:30 on ESPN3.com.  Auburn (No. 23) is in Utah playing Utah State at 12:00 pm (ET). Alabama(No. 2) is starting at home against Kent state. You can also find that football game online at ESPN3.com. Like Hardee’s, other Dothan businesses can benefit from advertising for seasonal events. Presenting seasonal promotional gifts can be most effective as compared to sticking to same idea. Sports Bars, Grocery Stores, and package stores are just a few businesses that  would greatly benefit in trying this type of advertising. If you would like more information on advertising seasonally with Durden and out 4 Week Rotary program be sure to contact our experienced marketing professionals for details.

Rituals Day Spa Puts The Ahh in Spa

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Rituals Day Spa is coming to Dothan, Alabama! Currently located in Enterprise on Boll Weevil Circle, they have decided to expand their spa services to Dothan’s Westgate Parkway.

Rituals provide the following services:

  • Hair Color, Cuts & Styles
  • Massages
  • Facials
  • Nail Care
  • Skin Care
  • Waxing
  • Body Treatments
  • Spray Tans
  • Men’s Services
  • Packages
While they are preparing to open in Dothan, you can purchase gift certificates on their website or visit them just up the street in Enterprise. They will be showing up on many digital billboards through out the city, so be sure to look for them. Rituals Puts the Ahhh in Spa and Durden puts the Ahhh in Billboard Advertising.  

Goldfingers has some SERIOUS Chicken Fingers

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Goldfingers is a Dothan based restaurant serving high quality chicken fingers, burgers, pizza, salads, wraps, and more.  Be sure to check out the awesome sauce they have for their chicken fingers in any of their 3 Dothan locations. I have to admit I eat the sauce with my french fries and chicken fingers.  Goldfingers has been working diligently to build brand identity as they launch their  restaurant business into a full swing franchise.

The initial phase with their restaurant advertising approach was to use the Durden Outdoor 4 Week Rotary Posters.  Goldfingers received a new billboard location every 4 Weeks and altered the message slightly each month to keep the message fresh. By using a total of 4 billboards per month they were able to capture a large section of the Dothan market.

If you would like more information on the 4 Week Rotary program and its benefits be sure to contact our experienced marketing professionals for details.

Vinson Plumbing and Electric Billboard Campaign

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Vinson Plumbing and Electric has been in business for decades serving Dothan, Alabama with high quality service work.  Vinson has made some big changes to their marketing campaign on both the plumbing and electric front to better establish brand identity with home owners rather than local contractors.  For months Durden Outdoor has been displaying a combination of both digital billboards and 4 Week Rotary Posters in the Dothan market to boost Vinson Plumbing and Electric brand awareness.  Vinson has commented on how well outdoor advertising has been to their business and has continued with a new campaign. Nearing the end of a 3 month campaign the Vinson “Make The Switch” 4 Week Rotary posters have been located in a number of locations around Dothan.  Rotary posters are billboards that change locations every 4 weeks.  For a better explanation on the 4 Week Rotary Posters CLICK HERE.

Ameri-Tech Rooter Digital Billboard

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Ameri-Tech Rooter is an expert in drain cleaning, septic systems, and other plumbing needs.  When they needed a marketing professional to help get their brand in front of a large number of people they turned to Dothan area marketing professionals at Durden Outdoor.  The first ads are placed on the downtown Dothan Justice Park digital billboard. Justice Park is a 3 sided digital billboard display.  The display is located on the corner of Main Street and South Oates Street in historic downtown Dothan, Alabama.  Be sure to check out the live traffic cam from Justice Park where you can see this display working live. CLICK HERE.

Dancing with the Stars Dothan Style

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Dancing with the Stars Dothan Style is one example of an event utilizing digital billboards for event promotion.  Dancing with the Stars Dothan Style is held at the Dothan Civic Center.  The 2011 event will be held on June 25 at 7:30 pm.  The custom graphic will display on Durden Outdoor’s Justice Park Digital Display.  The Justice Park Display is only a couple blocks from the event location. Digital billboards allow for shot term marketing blitz campaigns.  The Durden Digital Network consists of multiple displays across Dothan, Enterprise, Fort Rucker Gate, and Eufaula, Alabama.  With a wide range of areas covered your message can reach the target audience. For more information on event promotion and how the Durden Digital Billboards can help be sure to contact us.  Our experienced marketing staff has the proven experience to help plan your next outdoor advertising campaign.