Ludlum and Gil Law Firm Flying Eagle Billboard

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The Ludlum and Gil Attorneys at Law billboard was a fun project to work on that allowed creative opportunity.  The only direction given from the client the need to target military people and their families.  The design process centered around a patriotic theme using red, white, blue, and a HUGE Eagle. The billboard features two large extensions to allow the eagle to be much more dominate and memorable.  The billboard is targeting Veteran Affairs to protect the American soldiers and their families rights.

Billboard advertising can be a very effective form of advertising.  Key factors can effect the success of failure of a billboard advertising campaign.  Some of the factors to pay attention to include:

  • THE RIGHT MESSAGE
  • Graphic design to effective communicate the message
  • Timing (having the message up in time for seasonal promo, product sales, or allowing the message to stay up for extended periods of time to build brand awareness.)
  • Location (based on target audience)
  • Location (based on traffic count)
  • Location (based on proximity to location if using direction billboards)
Durden Outdoor’s experienced marketing team and graphic design department can help guide you in the right direction.  Contact Durden Outdoor today.

QR Code Used on a Billboard for The LOCAL

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QR Codes are finding their way onto many different forms of marketing.  Retail stores use them to allow smart phone users quick access to product information.  QR Codes are placed on business cards to speed up the process of sharing contact information.  A more recent trend is to place QR Codes on billboards and other outdoor advertising.

When placing a QR Code on a billboard it needs to be in a location with a captured audience so people will have time to safely scan the code with their smart phone.  In Dothan, AL a QR Code was placed on a billboard representing The Local newspaper.  The billboard where the QR code is placed is a high traffic area where people sit for long periods of time waiting for traffic lights to change.  Because of this position viewers have plenty of time to scan the QR code.

Be sure to contact our experienced creative team to see what Durden Outdoor can do to spice up your marketing campaign.

Quickest Way To Florida Beaches Message

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The City of Enterprise choose a billboard design directing beach bound traffic to the fastest way to Florida beaches right through Enterprise, Alabama.  Every year millions of people from northern states make their way to Florida for fun in the sun through Georgia, Alabama, and Mississippi.  The large amount of transient traffic opens up opportunity for creative marketers to capture new customers.  The goal is to give those traveling to Florida beaches a reason to stop in your business and ultimately spend money. The City of Enterprise took a proactive approach to direct traffic though the city increasing opportunity to convert traffic to sales.

Many businesses selling goods and/or services can benefit from targeting advertising on billboards.  Contact Durden Outdoor today for more details.

Some of the Florida destinations people are traveling to include Panama City Beach, Destin, Fort Walton Beach, Port Saint Joe, Orlando, Tampa, Daytona Beach, and Miami.  This is only a sample of places people are headed.  The point is you are targeting a large population of people headed south.

Dothan Magazine Ad for Durden Outdoor

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The creative team at Durden Outdoor recently completed a new double truck ad for Dothan Magazine.  A double truck ad is a two page ad where the pages are facing each other.  A double truck ad allows for a lot of space to display your marketing message.  The new Durden ad features the FAMOUS tagline meaning Durden Outdoor is in the business of making other companies FAMOUS.  The effects done to the word FAMOUS were completed using Photoshop layer styles and 3D effects. Durden Outdoor utilizes high quality graphic design tools including CorelDRAW, Adobe Photoshop, and Illustrator to create effective marketing messages.

Keep in mind, part of the deal when starting a marketing campaign at Durden Outdoor is having our award winning creative team design an effective billboard design for your business.  The Durden crreative team treats each company differently based on goods and/or services offered to ensure you have the best possible marketing message posted.  Contact us today to see what the Durden Outdoor creative team can do for your business.

ALDOT Traffic Count in Alabama

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SEE FREE ALDOT MAP WITH TRAFFIC COUNT CLICK HERE

What is the traffic count in front of your business or where you have your outdoor advertising placed? Location, location, location is something I have heard from business owners and other advertisers countless times over the years when referring to the potential for business success. Often times getting the buying decision from a potential customer is all about being in the right place at the right time. Whether it is getting the impulse buy in a retail environment or by influencing a purchasing decision through effective ad placement. With this said location refers to more than your business’s physical location it also implies having the best possible locations for your marketing message. Determining your message and location to display it effectively is an important choice for a successful marketing campaign. Educating yourself on traffic count in your target market will make choosing your overall campaign strategy easier. Keep in mind there is more to it than picking the roads with the highest traffic count.  In some cases you may want to consider captive audiences at traffic lights or perhaps congested areas. Outdoor advertising is the only traditional marketing platform to remain unchanged with advances in technology. Technology has changed the way we all read magazines for current information, watch television, read the news, and search for local businesses. For instance Smart Phones are effecting more than one might think. A study was recently done looking at smart phone usage as people watch tv. More often than not those with smart phones are distracted during commercials with other activities like Facebook, checking email, or surfing the web than watching commercials. This is just one example how technology has effected marketing. If you would like to read more on this subject you CLICK HERE. As long as humans are driving vehicles to and from their destination billboard advertising will remain strong. Distractions from listening to music on an iPod or talking on the phone do little to distract to marketing messages lining the sides busy streets around the world. Simply put, you can not tune out outdoor advertising. Higher traffic count areas yield higher returns based on the average number of people viewing the display. Traffic count is not super top secret information reserved for big business or people in the know. In Alabama traffic count information is gathered and published by ALDOT. The information is found online. You can look at traffic patterns in your area to determine the best possible place to reach potential clients. Billboard location is no different than prime real estate. The higher the traffic count and visibility the higher the cost will be. So be sure to understand what suits your needs and potential for gaining market share. Dothan, Ozark, Enterprise, Troy, and Eufuala are all key markets within Durden Outdoor’s network of displays. All of these areas have seen traffic count increases over the past 5 years. The traffic count increases range from 5% – 25% depending on the market, new construction, and other factors. Be sure to visit ALDOT by clicking the banner ad below.  You can research traffic count information for free.

Storms Effecting Alabama and Surrounding states

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Last night Alabama was forever changed by a horrific tornado and severe thunderstorms that devastated our beautiful state. Watching the videos, seeing the pictures, and reading stories of families effected by the storms in northern Alabama will forever change us all.  Many people lost their lives leaving behind grieving mothers, fathers, daughters, sons, friends, husbands, wives, and so on.  Our prayers go out to all those who survived the storm and to those who lost their lives.  God Bless.

Digital Lighthouse in Eufaula, AL

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Digital Billboards are rapidly becoming the go to platform in outdoor advertising.  The first thought is digital billboards attract attention because they are bright displays rotating static image content to draw your eye to the display.  Digital Billboards have much more to offer with the ability to change out your message as often as needed.  No printing is required  when compared to traditional billboards which keeps production costs at a minimum.  Conditional media also adds the ability to effectively reach potential customers.  Conditional media means different ads can be placed for morning traffic and evening traffic as well changing via RSS feeds from the internet. For more info on this please contact us.

Some features of Digital Billboards

  • No production charges
  • Multiple Designs
  • Conditional Media
  • Day Part Messages
  • Blitz Marketing
  • Durden Digital Network covering multiple market areas

DURDEN DIGITAL LIGHTHOUSE

Durden Outdoor Displays is growing with the addition a NEW Digital Lighthouse Display in Eufaula, Alabama. The NEW Digital Lighthouse is an industry first tri-sided display combining a unique structure with a state of the art digital billboard.  Eufaula is a growing area where the Durden Outdoor team hand picked the location for this new display.  Traffic counts are up in Eufaula generating a perfect opportunity for local businesses to capture market share from those passing through the area as well as locals. Digital billboards are the perfect for building awareness for upcoming sales, events, community functions, and more.

US Highway 431 passing through Eufaula proved to be the perfect location for this new digital billboard.  It is located at the corner of Hwy 431 N and Clayton Hwy (northbound).  The display not only gains the attention of those driving by the location, but the traffic light at the interception provides a captured audience sitting waiting for the traffic lights to cycle. The traffic count on Hwy 431 through Eufaula is 35,540 plus per day which equals roughly 13 MILLION cars per year. The display is in close proximity to some of the following businesses and communities in Eufaula, Alabama:

  • New Super Wal-mart
  • Chevron
  • Local restaurants
  • Hi Residential Area
  • Eufaula Industrial Park (Hummingbird Corporation, American Buildings)
  • Wallace Community College – Eufaula Campus
  • Billy Lawerence GMC
  • MiCasa Mexican Restaurant
  • Lake Eufaula
Contact Durden Outdoor Displays today for more information and to get special rates to advertise on this beautiful display.  You can visit out Rates and Information page for more info. View Durden Digital Map in a larger map [nggallery id=11]

 

Hospital Billboard to Promote Heart and Vascular Center

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Hospital-billboard-SAMCSouth East Alabama Medical Center (SAMC) has been working to educate the public on life threatening health issues.  The Heart and Vascular Clinic at SAMC is educating people to understand sometimes symptoms may indicate a different health concern.  It is important to have regular check ups and inform your physician of any health issues to be certain to catch any life threatening issues early. “It wasn’t indigestion.” is the message the SAMC Heart and Vascular Center used on this billboard to encourage people to consider heart health.

The Durden Outdoor Creative Team went to work to create a simple message on an attractive background.  The message might be simple but the underlying meaning of the message has a huge impact for those who take the time to read the message.  It challenges people to think about their health and understand symptoms are not always what you they seem.  The SAMC message was placed on a Bulletin on 431 South bound coming into Dothan, AL.

Bulletins are generally used with placing a message for an extended period of time.  Often times people associate Bulletins as the classic billboard.  Durden Outdoor offers other billboard products to help get your message out.  4 Week Rotary Campaigns and Digital Billboards are also available.

Dothan Magazine Ad

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Dothan Magazine can be found in most convenient stores as well as many other locations around Dothan, Alabama and surrounding towns.  If you have not picked up a copy of Dothan Magazine we encourage you to check it out.  One of the first things you will notice it is a high quality publication.  The second thing you will notice it is actually about Dothan, it’s citizens, and attractions in the area. Durden Outdoor has a full page ad in the magazine featuring some of our billboards on Ross Clark Circle near Hooters, Long Horn Steakhouse, TGI Fridays, Sam’s Club, and Chick Fil A.  if you pick up a copy of Dothan Magazine be sure to look for the Durden Outdoor ad and have your smart phone ready to scan the QR Code on the page. Be sure to contact us if you have any questions  or need help advertising your business.  Give Durden Outdoor a chance to make you FAMOUS.

Durden Outdoor Attends a Ozark Chamber Of Commerce Event

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dsc_5001The Ozark Chamber Of Commerce held an event in March hosting various businesses from Ozark, Alabama and surrounding areas to promote growth and networking between local businesses.  The meeting had about 40 area businesses represented.  Visitors were encouraged to walk around to pick up information, ask questions about product, and network.  For the Durden Outdoor Team it was an opportunity to talk with existing clients and introduce others to Durden Outdoor products..  Over all the even was a lot of fun.  The Chamber had a guest speaker who filled the auditorium with laughter a couple times. You can find a list of businesses who are members of the Ozark Chamber of Commerce here.