Wiregrass Retailers Gear Up For 2012’s Top 7 Fall Holiday Shopping Days

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The retail season is just around the corner, and now is the time to finalize marketing plans. Beginning with Columbus Day, October 8th, seven major retail shopping events line up to provsticky noteide huge opportunities for local businesses . Retail revenue is forecast to be up 3.3% during the 2012 fourth quarter, and traffic counts are expected to increase by 2.8% according to ShopperTrak. That influx should offer retailers the opportunity to convert browsers into buyers.
Experienced retailers know in order to capture those bucks, you must own the top-of-mind awareness position in the category. This means your brand is the first to mind when a consumer thinks of a product or service you offer. To maintain this status, businesses must remain diligent in their promotional efforts.

Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Media experts rely on a blitz & sustain strategy during times such as these to ensure advertising dollars are spent efficiently. This means you fish when the fish are biting. In more relevant terms, savvy advertisers should focus their spend on key shopping dates, but not go silent in between. In today’s high pressure sales environment, you must be out there or you could quickly become invisible.
The Durden Digital Network is perfectly designed to capture your target audience with a heavier display schedule on key dates and a lighter (but not silent) spot load in between. The team at Durden Outdoor have put together several packages to help you plan and focus your advertising in the coming months. Durden’s Kreative team provides excellent marketing and design support to all their clients. Make sure you are taking advantage of the upcoming high seasonal traffic.
You may think it is only September, but it is time to start putting together your Plan of Action. Preparing for the holiday shopping season is an annual ritual that can’t be ignored. The best advice is to start early and stay late – customers start holiday browsing earlier every year, but the decision to purchase may not come as soon as you expect. Contact Us today to get started on our digital network.

Michelle’s Restaurant Durden Advertiser of the Week

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Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Michelle’s Restaurant which is located in Georgetown, Georgia.  It is located just after crossing into the state of Georgia by way of a bridge linking Eufaula, Alabama and Georgetown, Georgia. Michelle’s offers a seafood buffet on Friday & Saturday nights and lunch buffet from Sunday through Thursday. Michelle’s came to Durden to help increase Eufaula & outside traffic into their restaurant. With the help of Durden’s Creative Department Michelle’s was pleased with its own original southern themed design that captured the essence of what Michelle’s Restaurant was about, southern cooking at its finest.
“Since the billboard has gone up we have seen a tremendous increase of Eufaula locals, whom never knew we were just across the bridge in Georgetown. We’ve also had a lot of positive comments on the billboard,” says Mr Perryman, owner.
At the entrance way of Eufaula’s Historic District, which catches through and local traffic, you can find their 10’ x 42’ Bulletin Billboard. So, next time your passing through Eufaula, Alabama swing by Michelle’s Restaurant to enjoy some southern comfort food and tell them Durden sent ya!!

michelles

If you are interested in becoming FAMOUS, like Michelle’s, please contact us today!  

BamaJam Farms Bama Bogg ATV Race & Concert

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  A little birdie flew over Durden this morning and dropped off a basket full of surprises! Who wants to win tickets to Bama Bogg this weekend? We will be giving away a pair of tickets every hour! All you have to do is be the first person to correctly answer Durden Trivia on our Facebook Page. Bama Bogg is happening on July 12, 13, 14, & 15 at the BamaJam Farms in Enterprise, Alabama. There will be live musical entertainment for this extravaganza! The concert line up is as follows: Thur 7/12 –  6p-7p – Ben Sutton 7p-8p – Mason Jar 8p-9:30 – The Lacs 10p-11:30p – Darryl Worley 12a-2a – DJ Par-T & Mason Jar Fri    7/13  –  6p-7p – Ryan Allen Band 7p-8p – Craig Campbell 8p-9:30p – Southern Tradition 10p-11:30p – K.C and The Sunshine Band 12a-2a – DJ Par-T Sat   7/14 – 6p-7p – John Pittman 7p-8p –  Evan Barber & The Dead Gamblers 8p-9:30p – Johnny Barron 10p-11:30p – The Commodores 12p-2a – DJ Par-T Sun  7/15 – 7:00 – Randy Travis Greatest Hits Concert   Not only is there going to be live music at Bama Bogg, but a ATV Mud Race! Are you tough enough to enter this battle for amazing prizes? The winner of the Open Division will win a Dodge 4×4 or Jeep Wrangler 4×4. Cash Prizes are also on the line for the Youth & Women’s Division! While at Bama Bogg, BamaJam Farms it also offers a lot of additional attractions: Dittman Lake, John Anderson’s Hillbilly Swingin’ Swimmin’ Hole & Water Park, ATV riding trails, camping, fishing, & a golf course. Don’t miss out on this fun field weekend at BamaJam Farms. More info on the Bama Bogg can be found here.

Dothan’s New Digital on Hwy 52 & Ross Clark Circle

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digtialbooklet-15 Billboards are the oldest mass medium. Digital Billboards are rapidly becoming the basics of outdoor advertising. These Displays have a lot to offer when it comes to advertising. Not only are your eyes drawn to the bright LED screen that ads move in and out of, but you have the option to change the ads multiple times. Compared to traditional billboards, there is no printing involved with Digital Displays. Durden Outdoor Displays, Inc. is continually growing its high-resolution Digital Network. One of the newest members to the Durden Digital Family is located at the intersection of Ross Clark Circle and Hwy 52 West. This intersection is streaming with cars through out the day. It targets through Florida Traffic traveling to and from the Gulf Coast via Ross Clark Circle. Directly next to Carpetland, this Digital can bee seen coming at least 1/2 mile away. The red light read gives drivers time to ready all of our ads displayed on the hi-resolution digital face. This display is in close proximity to some of the following Dothan businesses:
  • Carpetland
  • LOWES
  • Brackin Wholesale
  • Eye Center South
  • Bojangles
  • Holiday Inn Express
  • Harvest Church
The Digital Display located on Ross Clark Circle at Hwy 52 West is Durden’s 18th Digital Display and counting. Please contact Durden Outdoor Displays, Inc. today for more information on how we can make you FAMOUS! To reach an image consultant click here: Make Me Famous! or you may call 334-792-5056 to speak with a consultant directly.      

Digital Boards come to Enterprise, AL

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hwy27edig test Digital billboards are rapidly becoming the go-to platform in outdoor advertising. Digital billboards attract attention with bright displays and rotating static image content. Digital billboards have more to offer with the ability to change out messages as often as needed. No printing is required which alleviates production costs. Conditional media also allows different ads to be placed for morning and evening traffic, as well as changing RSS feeds from the internet. For more information on the Durden Digital Network, please contact us. Durden Outdoor Displays, Inc. is growing with the addition of a NEW Digital Display in Enterprise, Alabama. The NEW Digital billboard is a double-sided display. It can be seen targeting east bound and west bound traffic. Traffic counts are up in Enterprise, generating a perfect opportunity for local businesses to capture market share from those passing through the area, as well as locals. Digital billboards are the perfect tool for building awareness for upcoming sales, events, community functions, and more. For example: Bama Jam, Relay for Life Events, 5k Runs, church sermon series, Ft Rucker Events, etc. The new double sided Digital Display is located at the intersection of Hwy 27 and Boll Weevil Circle in Enterprise, Alabama. The display not only gains the attention of those driving by the location, but also the captured audience waiting for the traffic lights to cycle at the intersection. The traffic count on Hwy 27 through Enterprise is 36,000+ per day which equals roughly 252,000+ per week. The display is in close proximity to some of the following businesses and communities in Enterprise, Alabama:
  • Publix Shopping Center
  • CB&T Bank Corporate
  • YMCA
  • Enterprise Medical Center
  • Martin Colley Drug
  • Enterprise Country Club
  • High residential area
Please contact Durden Outdoor Displays, Inc. today for more information on how we can make you FAMOUS! To reach an image consultant click here: Make Me Famous! or you may call 334-792-5056 to speak with a consultant directly.

Durden Outdoor is giving away Bama Jam 2012 tickets!

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BamaJam 2012 is a 3-day / 3-night music extravaganza on June 14 – 16, 2012, created to celebrate the human spirit through music. Do you want to WIN Tickets to party with thousands of your closest friends at Bama Jam 2012? We want to party with you!
  1. Take a photo of your best ROCK STAR pose in front of your favorite DURDEN Billboard.
  2. Visit DURDEN’s Facebook Page & “Like” Our Page (if you haven’t already done so)
  3. Upload your photo to DURDEN’s Facebook Page.
  4.  Share your photo with your friends & strangers (if you really want to win). Have them like the Durden Facbook Page and Your picture!
  5. Receive the most likes on your photo and WIN a pair of BAMA JAM tickets!
*Rules: “Likes” are only calculated to the posted photos on Durden Outdoor Displays, Inc.’s Facebook Page. Photo “Likes” can not be combined with another photo in the contest to win tickets. Comments do not count as “Likes” and will not be considered in the final tally for the winner. One entry per person will be accepted. Durden Outdoor Displays, Inc. has the right to remove any explicit or inappropriate photo at any time through out the contest. Photos and “Likes”will only be accepted and calculated through midnight June 10, 2012. A winner will be determined on June 11, 2012 based on the number of “Likes.” If winner is under the age of 18, a parent must accompany and sign a consent for receiving Bama Jam tickets. By posting your photo to Durden Outdoor Displays, Inc.’s facebook page, you authorize Durden Outdoor Displays, Inc. to use your photo for promotional consideration. Durden Outdoor Diplays, Inc. is not responsible for any comments on photos, transportation to and from Bama Jam, or weather cancellations at the 2012 Bama Jam Festival. All billboards owned by Durden Outdoor Displays, Inc. are considered private property and are only to be climbed by authorized personnel. Durden Outdoor Displays, Inc. is not responsible for any accidents or activities that occur in the process of taking your photo. Any concerns or questions through out the contest may be directed to Amy Kirkland at akirkland@durdenoutdoor.com.

Truancy/Violence Against Teachers Campaign launched

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truancyHenry & Houston County Schools joined together with the District Attorney’s office to launch a campaign against Truancy and Violence against Teachers. Doug Valeska along with Tim Wilder (Dothan City Superintendent), Tim Pitchford(Houston County Superintendent),  and Lisa Knowles (Henry County Superintendent),  reached out to Durden Outdoor Displays when it came time to put this campaign into action. Twenty (20) Poster Billboards across Houston & Henry County will be covered with the multiple designs created by the Durden Art Department for this joint campaign. Not only did Durden Outdoor showcase this campaign with their billboards, but they also helped with creating the 25,000 rip cards that were sent home with students to explain the truancy law. These brochures/rip cards include a perforated edge to tear off, requiring a parent or guardian signature to indicate they have read and understood the law. All tear-offs should be returned to the school.
 “We just want to send a message. Our number one interest is the children,” Valeska said. “Our job is to work with the children and keep them in school.”
Skip School, Deal with the DA. Truancy is any unexcused absence, tardy or leaving school without permission. A parent or guardian can face criminal charges if the child is not properly attending school. The student can face court-ordered probation, electronic monitoring, curfews and extensive counseling. Truancy complaints can be filed on a student between the ages of 7 and 17 if they have at least seven absences.
Hit a Teacher, Go to Jail. Valeska’s Campaign for Violence against Teachers is posted along with the Truancy Billboards. If you physically punch/hit your teacher or principal you could be subject to jail time. Durden Outdoor was very happy to help promote this important message to the parents and students of Houston and Henry County. If you have a message you would like to publicize please contact the Sales Department for further information on our outdoor billboards and other media.

ALABAMA Votes, Candidates Use Durden Billboards

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March 13, 2012 is the congressional primary election. Who are you voting for? Eleven running candidates voted for Durden when they decided how to promote their campaign. We had the privilege of doing Eight Rotary Poster designs throughout the area, a bulletin in Dale County, & two digital billboards on our Durden Digital Network, which has 16 locations! Let’s meet the candidates who voted for us… Stuart K. Smith is an Ozark Attorney and Republican Candidate for the office of Circuit Judge, Place 1, within the 33rd Judicial Circuit, which serves Dale and Geneva Counties. Mr. Smith helped his campaign by using Durden’s Rotary posters. For past 6 years, Bill Filmore has been Chief Assistant District Attorney for Dale/Geneva Counties. Filmore handles the prosecution of major felony jury trials (usually sexual assaults and murder). Attorney Filmore also chose to promote his campaign with Durden’s Rotary Posters in Dale & Geneva counties. Ron Snell believes his qualifications and experiences, especially having taught in every Geneva County school cluster, make him the best candidate to advance all Geneva County schools as the Geneva County Superintendent. Mr. Snell chose to use rotary posters along with his other campaign elements. Fred Hamic seeks re-election to Geneva County Commission chairman/probate judge. Hamic says that in his first term he helped to get Geneva County on firm financial footing, and that the county currently owes nothing against its $10 million debt limit. He came to Durden for his outdoor advertising of his re-election campaign. Rotary Posters in Geneva County display his artwork created by our Art Department. Starla Mathews has served the citizens of Houston County as Revenue Commissioner for the past twelve years. It is this experience that leads her to seek the office of probate judge in Houston County, Alabama. Starla chose to promote her campaign on Durden’s Digital Network. Durden has a total of 17 locations when it comes to advertising digitally. Patrick Davenport believes it is important to have an attorney as Probate Judge. He graduated from UAB with a bachelor’s degree in history and received his law degree from Cumberland School of law at Samford University. Davenport said his opportunity to serve as special probate judge in the absence of Houston County Probate Judge Luke Cooley has given him a unique qualification to hold the office. Mike Stell’s mission is  to bring Barbour Counties Probate Judge’s office into the 21 Century. Snell wants to stop the long lines and make the office more “Customer Service Friendly.” Mr. Stell is promoting his campaign with Durden’s Rotary Poster in Barbour County. Steve Blair has operated a law firm for 25 years and served as Coffee County district judge for eight years. He was a 12th Judicial Circuit judge for two years and Enterprise’s municipal judge for the past six years. Mr. Blair is using Durden’s Digital Network in Enterprise to help promote his campaign to be Coffee County Probate Judge. Sharon Ard Michalic has 26 years working with Dale County. Her work experience began with the Tax Assessor and Tax Collector Offices before transferring to the Probate Office in 1994. She has had the privilege of working for two past probate judges. Now she is running for Probate Judge herself, and utilized Durden’s Rotary Poster to help her attain that spot. Woodrow (Woody) Hilboldt said his long work history in community-based business and his degree in business administration would be invaluable resources in carrying out the probate judge’s duties, which include maintaining vital public records, protecting public resources, and additional administrative duties associated with the “business” side of the office. He chose Durden to help promote his campaign with our Print Rotary Posters. Gerald Harden has served the citizens of Dale County politically for over 30 years and wishes to continue to do so. Harden believes he has the experience and the leadership capability in order to continue to make Dale County a better place today and for future generations. He is utilizing Durden’s Print Posters to campaign for his election into the Dale County Commission Chairperson Office. New Leadership and New Ideas for the Future of Barbour County is Jason Tyre’s 2012 Campaign Slogan. Over the last sixteen years, Jason has worked diligently through the Court System to provide alternative programs for substance abuse offenders to make them more productive citizens. He chose the Eufaula Digital Light House to further his campaign through outdoor media and advertising. Area businessman and community leader, Mark Blankenship announced his candidacy for Chairman of the Dale County Commission. Blankenship said he wants to put his experience, work ethic, and aggressive leadership to work for Dale County. Blankenship, a licensed residential contractor and developer, currently serves as President pro-tem of the Ozark City Council, serves as a member of the Ozark Technology board, and serves on the CB&T bank board of directors.  Mr. Blankenship chose to promote his campaign with a Durden Bulletin In Dale County. We thank all of our candidates for supporting us and allowing us to help promote you campaign this election.  With a marketing network of 1000 plus billboard, poster, and full color digital displays — your message was effectively promoted with Durden Outdoor. election_0 Commission Chairman Gerald Harden – Dale County Mark Blankenship – Dale County Circuit Judge Bill Filmore – Dale & Geneva County Stuart K Smith – Dale & Geneva County Probate Judge Fred Hamic – Geneva County Mike Stell – Barbour County Steve Blair – Coffee County Sharon Ard Michalic – Dale County Woody Hilboldt – Dale County Starla Mathews – Houston County Patrick Davenport  – Houston County Superintendent Ron Snell – Geneva County Circuit Clerk Jason Tyre – Barbour County

Balkum Baptist Advertises Rodeo with Durden Outdoor

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poster_rodeoBalkum Baptist Church is hosting a Rodeo for Christ in Headland, Alabama on March 31. Southern Cross Arena Gates will open at 9am and events will start at Noon. There will be Team Roping, Barrel Racing, & Bull Riding. Admission is $10 for Adults & $8 for children. For More Information, 790-3206 or balkumbaptisitchurch.org. To Advertise your next event with Durden Outdoor, Please contact our Sales Department.