Countdown to Turkey Season

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turkey season Turkey season starts March 15th! The spring season will last until April 30th. Stop by Southern Outdoor Sports, our countdown sponsor, for all your turkey hunting needs.

Durden Outdoor is on Instagram!

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instagram

Are you on Instagram? Look for us “DurdenOutdoor” and get all the latest images from some of the famous billboards and happenings at Durden Outdoor! Visit Instagram on your mobile device and under the “Find Friends” menu – type in durdenoutdoor. And be sure to share some of your great photos with us! Tag your shots #famousmakers, #durden, #durdenoutdoor, or #famous.

Leigh Anne Tuohy of The Blind Side speaking in Dothan

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YWCD-DEF-BlindSide
Leigh Anne Tuohy is coming to Dothan, Alabama! The Dothan Education Foundation is pleased to announce the inspirational matriarch of the family to Alabama. The real-life mom from the hit movie, “The Blind Side” [featuring Sandra Bullock, Quinton Aaron and Tim McGraw] has been invited to voice her inspiring story on March 7th, 2013 at 7:00 p.m at the Dothan Civic Center, in Dothan, Alabama. Leigh Anne is energetically involved in many civic and faith-based organizations, including Grace Evangelical Church, of which she founded. She inspires spectators through her public speaking to analyze the full potential of people in their community and to find worth in those individuals who society has deemed insignificant. This woman views potential and value in every person and emphasizes how we can impact a person’s life with a little help. Leigh Anne will be sharing her personal journey she underwent with Michael Oher and how the experience changed her as a person.
“He had a much greater impact on our lives than we did on his,” says Touhy.
The family took in Mike when he was a teenager and pushed this man to his full potential. Michael Oher, an offensive lineman for the Baltimore Ravens, won his first Super Bowl in the Big Easy against the San Francisco 49ers this year. Broadcasting the success of this young man has encouraged audiences to think “What can I do?” The Dothan Education Foundation has promoted the Blind Side Speaking Event through a multitude of advertising outlets from radio to TV and billboards to social media. DEF is associated with Yes We Can and Adopt-A-School located at 2431 West Main Street (Westwood Office Complex), Suite 301 in Dothan, AL. The missions of the three affiliated organizations remain alike but structurally, they are becoming more active in the community. The three establishments are merging to becoming one organization to combine the history with the achievements and grassroots support of YWCD and AASD. The goals of these establishments are to improve student achievement for Dothan City students, maintain school improvement, and engage citizens of Dothan with its public schools. You can learn more about DEF and what they are about at dothaneducationfoundation.org With Durden Outdoor, they chose to promote on our Durden Digital Network, focusing mainly on the Dothan Market. This is the first time the Dothan Education Foundation has extended out to the community for financial support. All proceeds will help fund and develop special projects for Dothan City Schools through the foundation. Leigh Anne Tuohy (The Blind Side) Tickets:
  • Upper Level: $25
  • Lower Level: $40
  • Ground Level- Meet & Greet: $75
  • Ground Level – Dinner: $100
  • Ground Level- Table (8): $800
If you would like to Hear the Real Story of Leigh Anne Tuohy, tickets can be purchased by calling DEF at (334)-794-6585 or emailing the Executive Director, Tami Culver, at tami@dothaneducationfoundation.org.

Jason Aldean Coming Here Ad

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jason aldean billboardHave you heard the news about the Jason Aldean rotaty poster in Dothan? Yesterday a Jason Aldean is coming HERE rotary poster was installed next to Conestoga Steak House on Highway 231 North in Dothan, Alabama. This poster is will be replaced by a new message in a few weeks.  For more information be sure to check out the billboard location in a couple weeks by Conestoga Steak House.

Faith in OOH, article from OAAA

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We found this article from OAAA interesting and thought we would share.  Let us know if you have any questions. According to a recent Gallup poll, 77 percent of Americans identify themselves as members of a Christian religion, and 69 percent identify themselves as moderately or very religious. However, the US Congregational Life Survey shows that churches have been experiencing a high rate of turnover in their membership. One in three respondents said they joined their congregation in the last five years, with 18 percent having joined in the previous two. The upcoming Lenten season and the approach of the Easter and Passover holidays will provide places of worship with an increased opportunity to draw in new members. The average American spends about 23 hours a week traveling outside the home, exposed to OOH advertising formats. That is nearly twice the hours spent listening to the radio and almost four times the hours spent reading a newspaper. The longer exposure time means OOH can be used with other media to amplify the reach of a media plan, with surveys showing a campaign using both OOH and radio can boost reach by 45 percent over a media plan using radio alone. OOH is an ideal medium for connecting with the increasingly mobile American population and can help churches and synagogues bring in new members during the holiday season. Sources: Gallup, Posterscope OCS, U.S. Congregational Life Survey, USA TouchPoints

2013: Year of the Snake

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The Durden FAMOUS TEAM wanted to come out of the gate running in 2013! How could we get some attention on our digital billboards with self-promotional ads? We made it our personal goal to create content that would make drivers cringe, laugh, cry, sigh and give tribute.
Behold the Durden Outdoor homage to the Chinese YEAR OF THE SNAKE, 2013. The basis was to use a TEASER and ANSWER ad in a creative way to show how well our medium works with a unique message. “What if we used a super tight crop of a snake’s face so the driver could get eerily intimate with the graphic,” says Bill Durden Creative Director at Durden Outdoor Displays, Inc.  “Sometimes you have to show potential clients how strong a simple message can be on a billboard.”
The teaser self promo simply said “2013 – THE YEAR OF THE SNAKE” with a huge bright green python’s face on the board.  The ad played for almost three weeks on the entire DURDEN DIGITAL NETWORK in Dothan, Enterprise, Eufaula, and Ozark, Alabama. 2013 Year of the Snake
The verdict? Billboards definitely work! The traffic department at our company was filled with calls and emails about the “snake ad” playing on our Digital Network. We had originally planned on playing the teaser for a full 4 weeks.  However, because of so many audience inquiries, we decided to go ahead and release the answer one week earlier.
Today, we released the answer to the teaser which had an over lay on top of the snakes face saying “FAMOUS RULE #2 – Simple Ads Work”. Famous Rule #2
Fact: Uncluttered billboards achieve greater success. We preach this over and over at Durden Outdoor Displays, Inc. because we know that it will work for any company. Your audience is zipping by at 45+ miles per hour and they only have about 6 seconds to notice, become engaged and process you message. Don’t make it difficult to reach your consumer by cramming your billboard with too much content.
For simple ideas on how to make your marketing plan “HISS” in 2013, please contact the FAMOUS MAKERS at sales@durdenoutdoor.com or call us at 334-792-5056.
 

Toadlick Announces Initial Line-Up 2013

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FOR IMMEDIATE RELEASE For more information, contact: Chris Gilbert; 334-790-6260 Toadlick Announces Initial Line-Up DOTHAN, ALABAMA, December 14, 2012 Toadlick Music Festival has announced the initial line-up of performers for its second annual 3-day event, to be held at the National Peanut Festival Fairgrounds in Dothan, Alabama, April 11-13, 2013. The stellar line-up will feature more than 20 of today’s hottest country music and southern rock stars, including Luke Bryan, Thompson Square, Lynyrd Skynyrd, Jake Owen, Chris Young, Kellie Pickler, Colt Ford, Corey Smith, Gretchen Wilson, Derryl Perry, Shane Owens, and more to be confirmed shortly. After being named “Top New Artist of the Year” at the 2010 Academy of Country Music Awards, Luke Bryan recently owned the night at the 2012 American Country Awards, pulling in nine awards, including “Artist of the Year,” “Male Artist of the Year,” “Album of the Year,” “Single of the Year,” and “Music Video of the Year.” He also won “Male Video of the Year” at the 2012 CMT Awards. Thompson Square has gained their share of recent accolades, winning “Vocal Duo of the Year” at both the 2012 ACM Awards and CMA Awards, “Duo Video of the Year” at the 2012 CMT awards as well as receiving two Grammy nominations. The couple was honored with three major awards at the American Country Awards in 2011. Toadlick is positioned to become the Southeast’s premiere music festival by combining legendary country and southern rock performers with today’s hottest newcomers. The event features three days of fun, music and camping, with ample spaces for tent camping as well as RV hookups. In addition to great music, the event offers activities, vendors and attractions the whole family can enjoy. For a limited time, Toadlings can get special holiday-priced, 3-day passes to the festival for only $89 by visiting www.toadlick.com. And kids under 12 are free! You can also find out more by following Toadlick on Facebook at www.facebook.com/toadlickmusic or on twitter @toadlickmusic. END

2013 Toadlick To Benefit Local & National Charities

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FOR IMMEDIATE RELEASE For more information, contact: Chris Gilbert; 334-790-6260 2013 Toadlick To Benefit Local & National Charities DOTHAN, ALABAMA, December 14, 2012 Toadlick Music Festival has announced that a portion of the proceeds from ticket sales to their second annual event will go to help benefit the Wiregrass Children’s Home, which serves seven counties in the Wiregrass area of Southeast Alabama, and the national Special Operations Warrior Foundation. The Wiregrass Children’s Home offers a safe haven for neglected and abused children, providing food, clothing, shelter, and the loving support they so desperately need in the midst of crisis. Since its beginning in 1989, the Home has served more than 700 children—some for only one night, yet others for many years—all receiving a window of hope and a promise for a better tomorrow. For more than 32 years, the Special Operations Warrior Foundation has provided surviving children of Army, Navy, Air Force and Marine Corps Special Operations Forces with the college education their fallen parents would have wanted for them. They also provide financial assistance and support to special operations personnel who are severely wounded. “We are very proud to be associated with these two, very fine, non-profit organizations,” explains Chris Gilbert, Toadlick Music Festival Event Coordinator. “It gives us an opportunity to give back to our local community, as well as honor those who have served to defend our country and help the children many of them have left behind. And everyone who joins us at the Festival can share in the satisfaction that comes with helping those in need.” Toadlick Music Festival will be held at the National Peanut Festival Fairgrounds in Dothan, Alabama, April 11-13, and will feature more than 20 of today’s hottest country music and southern rock performers. The event features three days of fun, music and camping. In addition to great music, the event offers activities, vendors and attractions the whole family can enjoy. Get special, holiday-priced, 3-day passes to the festival for a limited time for only $89 by visiting www.toadlick.com. And kids under 12 are free! You can also find out more by following Toadlick on Facebook at www.facebook.com/toadlickmusic or on twitter @toadlickmusic. END