Durden Outdoor Expands Inventory in Troy, AL
With the increasing retail growth to the Troy, AL market, Durden Outdoor expanded its inventory in the Spring of 2016 by acquiring the inventory of Insight Media. First, Durden Outdoor upgraded and better positioned 5 of the 6 locations acquired. Durden also built two new prime time 10’ x 40’ bulletins and also added a new 10’ x 40’ Digital at the highest traffic intersection in the city. To help support the demand of circulation for business who like to saturate the market by using our Rotary Poster Program, we expanded our rotary inventory by adding six new Rotary Poster Boards.
Troy is looking forward to the retail growth coming in first Quarter of 2017. Phase One of the new Publix Shopping Center will open which will have eleven store fronts attached and several outer parcels. There are already three new restaurants committed along with a new bank to be built on one of the outer parcels. There will be two new Credit Unions coming to Troy later in 2016. There are also plans for a new retail strip to be added across from Santa Fe Cattle Company. So far in the past year, Troy has seen a new tire store open (Jim Whaley Tires) along with a new Owner of the Ford Dealership and name change to Pike County Ford, the opening of Chicken Salad Chick and several other new retail establishments.
After seeing all the new growth in the City of Troy over the past couple of years, Durden Outdoor saw the need to go in and create more inventory and upgrade some existing inventory to be able to support the demand and have the best billboard positions for our Clients. We are excited about the growth of Troy and look forward to helping make many businesses FAMOUS in the Troy, Alabama market.
**NEW** AVAILABLE TROY BILLBOARDS AS OF 7/15/2016
Pike County Population: 32,899
Contact us at sales@durdenoutdoor.com with questions about rates for below.
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Bulletin #7737: Hwy 231 @ 3 Notch St / Next to CVS
Poster #2905: University Blvd @ Brundidge St. (entrance to Troy Campus)
Bulletin #7739: Hwy 231 @ Hwy 167 (north of Don Walker’s) southbound face
Bulletin #7740: Hwy 231 @ Hwy 167 (north of Don Walker’s) northbound face
Poster #2902: Hwy 167 across from The Half Shell Oyster Bar
Bulletin #7753: Hwy 231 / Just north of Troy Regional Hospital
Sporting events and festivals have led to a spike in travel and spending in the Wiregrass area. According to the Alabama Tourism Department’s Economic Impact 2015, travelers spent an estimated $263.7 million in Houston County, $55.3 million in Coffee County, $39.3 million in Dale County, $3.2 million in Geneva County and $3 million in Henry County. The numbers through out the state show more than 25 million people traveled in Alabama last year alone. With the increase in the number of vehicles on the road, comes an increase in the number of views on billboards.
One of our local homegrown events, the Slocomb Tomato Festival, utilizes a mix of digital and rotary billboards to announce their event annually. A clean and consistent message is key. Their billboards can be seen on Hwy 231 South and Hwy 52 West in Dothan targeting locals and beach traffic. They also expanded into the Enterprise market to attract even more Coffee County residents to the festival this year. If you are in the Wiregrass this weekend, be sure to stop by the Slocomb Tomato Festival on Friday and Saturday to check out the karaoke contest, car show, The Kentucky Headhunters, and of course sample one of those juicy Slocomb tomatoes.
The team at Durden Outdoor can help you reach over one million cars daily. 