Henry & Houston County Schools joined together with the District Attorney’s office to launch a campaign against Truancy and Violence against Teachers. Doug Valeska along with Tim Wilder (Dothan City Superintendent), Tim Pitchford(Houston County Superintendent), and Lisa Knowles (Henry County Superintendent), reached out to Durden Outdoor Displays when it came time to put this campaign into action.
Twenty (20) Poster Billboards across Houston & Henry County will be covered with the multiple designs created by the Durden Art Department for this joint campaign. Not only did Durden Outdoor showcase this campaign with their billboards, but they also helped with creating the 25,000 rip cards that were sent home with students to explain the truancy law. These brochures/rip cards include a perforated edge to tear off, requiring a parent or guardian signature to indicate they have read and understood the law. All tear-offs should be returned to the school.
“We just want to send a message. Our number one interest is the children,” Valeska said. “Our job is to work with the children and keep them in school.”
Skip School, Deal with the DA. Truancy is any unexcused absence, tardy or leaving school without permission. A parent or guardian can face criminal charges if the child is not properly attending school. The student can face court-ordered probation, electronic monitoring, curfews and extensive counseling. Truancy complaints can be filed on a student between the ages of 7 and 17 if they have at least seven absences.
Hit a Teacher, Go to Jail. Valeska’s Campaign for Violence against Teachers is posted along with the Truancy Billboards. If you physically punch/hit your teacher or principal you could be subject to jail time.
Durden Outdoor was very happy to help promote this important message to the parents and students of Houston and Henry County. If you have a message you would like to publicize please contact the Sales Department for further information on our outdoor billboards and other media.
Sporting events and festivals have led to a spike in travel and spending in the Wiregrass area. According to the Alabama Tourism Department’s Economic Impact 2015, travelers spent an estimated $263.7 million in Houston County, $55.3 million in Coffee County, $39.3 million in Dale County, $3.2 million in Geneva County and $3 million in Henry County. The numbers through out the state show more than 25 million people traveled in Alabama last year alone. With the increase in the number of vehicles on the road, comes an increase in the number of views on billboards.
One of our local homegrown events, the Slocomb Tomato Festival, utilizes a mix of digital and rotary billboards to announce their event annually. A clean and consistent message is key. Their billboards can be seen on Hwy 231 South and Hwy 52 West in Dothan targeting locals and beach traffic. They also expanded into the Enterprise market to attract even more Coffee County residents to the festival this year. If you are in the Wiregrass this weekend, be sure to stop by the Slocomb Tomato Festival on Friday and Saturday to check out the karaoke contest, car show, The Kentucky Headhunters, and of course sample one of those juicy Slocomb tomatoes.
The team at Durden Outdoor can help you reach over one million cars daily. Contact our sales team today about making your business or event FAMOUS in the Wiregrass.
