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Goldfingers has some SERIOUS Chicken Fingers

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Goldfingers is a Dothan based restaurant serving high quality chicken fingers, burgers, pizza, salads, wraps, and more.  Be sure to check out the awesome sauce they have for their chicken fingers in any of their 3 Dothan locations. I have to admit I eat the sauce with my french fries and chicken fingers.  Goldfingers has been working diligently to build brand identity as they launch their  restaurant business into a full swing franchise.

The initial phase with their restaurant advertising approach was to use the Durden Outdoor 4 Week Rotary Posters.  Goldfingers received a new billboard location every 4 Weeks and altered the message slightly each month to keep the message fresh. By using a total of 4 billboards per month they were able to capture a large section of the Dothan market.

If you would like more information on the 4 Week Rotary program and its benefits be sure to contact our experienced marketing professionals for details.

Vinson Plumbing and Electric Billboard Campaign

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Vinson Plumbing and Electric has been in business for decades serving Dothan, Alabama with high quality service work.  Vinson has made some big changes to their marketing campaign on both the plumbing and electric front to better establish brand identity with home owners rather than local contractors.  For months Durden Outdoor has been displaying a combination of both digital billboards and 4 Week Rotary Posters in the Dothan market to boost Vinson Plumbing and Electric brand awareness.  Vinson has commented on how well outdoor advertising has been to their business and has continued with a new campaign. Nearing the end of a 3 month campaign the Vinson “Make The Switch” 4 Week Rotary posters have been located in a number of locations around Dothan.  Rotary posters are billboards that change locations every 4 weeks.  For a better explanation on the 4 Week Rotary Posters CLICK HERE.

QR Code Used on a Billboard for The LOCAL

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QR Codes are finding their way onto many different forms of marketing.  Retail stores use them to allow smart phone users quick access to product information.  QR Codes are placed on business cards to speed up the process of sharing contact information.  A more recent trend is to place QR Codes on billboards and other outdoor advertising.

When placing a QR Code on a billboard it needs to be in a location with a captured audience so people will have time to safely scan the code with their smart phone.  In Dothan, AL a QR Code was placed on a billboard representing The Local newspaper.  The billboard where the QR code is placed is a high traffic area where people sit for long periods of time waiting for traffic lights to change.  Because of this position viewers have plenty of time to scan the QR code.

Be sure to contact our experienced creative team to see what Durden Outdoor can do to spice up your marketing campaign.