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Restaurants and Out-of Home Advertising

Imagine you are driving around when hunger strikes. Oh yes — it’s lunch time. You then drive by a billboard promoting a nearby restaurant and now you just have to have it. This is the advantage of Out-of-Home (OOH) advertising. For restaurants, this marketing tactic has been proven to drive traffic. In fact, 65% of billboard viewers engaged in an action after seeing a billboard, such as visiting a website, looking up a company on social media, or even visiting the storefront. Although many businesses are tempted to cut back on traditional media, it would be a huge mistake to look past the advantages of OOH. This especially rings true for restaurants that rely on the spontaneous trips and foot traffic. Implementing OOH in your marketing strategy could help make all the difference in driving consumers to your business.   Be Brief

It is important to keep in mind that billboards are meant to be seen, not necessarily completely read. Remember that you should keep your copy brief and let your messaging be clear. Your branding should also be easily identifiable allowing your message to be instantly understood, making customers who see it instantly hungry and lining up at the door. Consider Digital

The advantages of digital billboards is not only cost efficient but also has a quick turnaround time. You have the flexibility to display and change your messaging up frequently. In fact, you can advertise different menu items for breakfast, lunch and dinner. That way, potential customers see the most relevant information at the right time.   Location, Location, Location

If a potential customer sees a billboard that makes them consider visiting your restaurant, chances are, they’ll change their mind if the restaurant would add too much time to their trip. It’s a great idea to purchase ad space for signage that is close enough to your restaurant to make it a convenient detour, but far enough before that the driver has enough time to make a decision. Out-of-Home advertising is a great element to include in any marketing strategy, but especially for a restaurant. Having the ability to publicize different specials throughout the day with the Durden Digital Network, promote an item of the month via the Rotary Poster program or even utilizing Bulletins as directionals to drive traffic to your store, are all great ways to draw in your consumer. The visibility and engagement rate are also great reasons to consider implementing this method in your plan. Interested in building an Outdoor Advertising campaign that will take your business to the next level? Contact Durden Outdoor Displays, Inc. today and take advantage of the many products and services that we offer by calling 334.792.5056. Call today, FAMOUS tomorrow!

Out-of-Home Advertising During COVID-19

In early 2020, at the start of the COVID-19 pandemic, there was a drop in Out-of-Home visibility due to the Safer at Home order and social distancing. Now that we are well over a year into the pandemic, people are getting back on the roads and back to a new “normal” lifestyle. Because of this, billboards were, and still are, an important aspect of your marketing campaign. With more people resuming travel, Durden Outdoor has also seen an increase in COVID-19 messaging, encouraging people to get vaccinated and save lives.       There are several rumors circulating such as “The vaccine causes fertility issues” and “I don’t need the vaccine, I’ve already had COVID.” In order to squash these myths and educate the public, city and state officials are running billboard campaigns that push customers to websites where up-to-date information can be found. The hope is by educating the public, more and more people will get vaccinated, save lives and we can return to normal sooner rather than later. Currently, anyone in the state of Alabama that is 16 or older is eligible to receive the vaccine. The City of Dothan’s “Love Dothan” campaign ran a series of “Myth” ads utilizing the Durden Digital Network. The campaign features various myths about the COVID-19 vaccine with a website address to get more information about FAQ’s and registering for the vaccine. The Alabama Department of Public Health also ran a digital Out-of-Home campaign, each featuring a simple but encouraging message about getting vaccinated along with a website to find out more information.       In a time when most people are getting back to being out and about, and therefore are regularly exposed to Out-of-Home advertising, billboards are a critical part of COVID-19 messaging. Social media is so flooded with information about the virus that it’s hard to determine what’s fact and what’s not. For more information on getting the COVID-19 vaccine in the state of Alabama, click HERE. Do you have an important message to share? Are you looking to increase your brand’s awareness throughout the Wiregrass area? Durden Outdoor Displays, Inc. has been making clients FAMOUS for over 53 years. Check out our services and products by clicking HERE. Contact a FAMOUS Maker today to see how we can increase your bottom line at 334.792.5056.

The Key to a Successful Digital Billboard Campaign

Billboards continue to be a massive part of modern-day advertising for many businesses. They are a great tool to help optimize the connections being made for new potential customers daily. Digital Out-of-Home has made the advertising industry more cost-efficient and effective.

Although it is very similar to a traditional billboard, there are a few key factors to keep in mind when designing a digital billboard. The Durden Digital Network reaches over 1.3 million cars daily across six markets. With that many impressions, your design is key to running a successful campaign. We have put together some of the best practices we use here at Durden Outdoor Displays, Inc. when creating digital ads.

Simplicity is Key

Creating an effective digital billboard design starts with readability. The best designs are of no use if they are not legible from a distance. Legibility should be the first priority to create a successful design. The average driver has approximately 6-7 seconds to view a billboard. It is crucial to have a simple design that fully tells your brand’s story and also drives the consumer to your business.

Be Bold

Using bold fonts makes the message easier to read from the road. Big, bold lettering helps drivers comprehend your message quickly and retain information for later.

Tell A Story

While the saying “a picture is worth a thousand words” may be cliché, it does ring true. Images help make an emotional connection to those who view it. We suggest adapting the idea that less is more and using an image to convey the message that won’t fit into words.

Stay Consistent

To communicate your message more effectively, you must hone in on one key element that will stick with the audience. You only have, on average, about 4 seconds to gain their attention. It’s best not to stack your ad with multiple messages at once but rather a single message to draw in your potential customer. In addition, you should keep your message concise and consistent throughout all mediums that you are using.

Image is Everything

Picking the right images for your message is highly important. We recommend keeping the visual elements to a minimum and avoid making the design busy or crowded. A single image or graphic with bold wording will allow your consumer to absorb the information being presented to them easily.

Digital Capabilities

A great way to reach a consumer is making your advertisement relevant. With digital billboards, this is easy to achieve. Digital advertising allows clients to plan in a shorter time frame with quick turnaround times. It gives your business the flexibility to change your design up with the season and even promote daily specials if desired. Flexibility is key in an ever changing environment.

By implementing these best practices with your digital billboard campaign, your business will be set up for success. Are you interested in the Durden Digital Network to gain more exposure? Check out our inventory by clicking HERE. Contact a FAMOUS Maker today to learn more about our products and services by calling (334) 792-5056.

Links to design tips and other related articles:

2021 is the Year of Digital

This year, digital advertising is a top choice for brands looking for outdoor advertising options. There are several unique benefits of utilizing digital billboards in your marketing campaign. With over 30 locations in the Durden Digital Network, Durden Outdoor Displays, Inc. can help you create an impactful outdoor campaign that will set you apart from your competition.

Digital is Flexible

One of the best features of digital billboards is their flexibility. Whereas traditional billboard signage might be up for weeks or months, content on digital billboards may be changed weekly, daily, or even multiple times a day. For example, a restaurant has the flexibility to advertise breakfast specials in the morning, switch up the promotion at lunch, and then end the day with dinner specials. If retail stores hold a flash sale, they can easily advertise a sale for one day only and then revert back to a standard message. Changing a message frequently is typically difficult with traditional out-of-home media, but with digital signage, it can be done with ease.

Digital Increases Reach

Digital billboards are always on, 24/7 — so people take notice. In fact, 62% of consumers noticed digital billboards in a given month, and 50% of people said they notice them “all” or “most” of the time (Nielsen, 2020). That’s a lot of eyes on your brand. The Durden Digital Network, which stretches from Eufaula, Alabama, to Marianna, Florida, is exposed to over 1.3 million cars daily. Durden Outdoor offers different package options to fit your budget and increase your ROI all at the same time. A digital blitz displays your ad across various digital locations and can be utilized in multiple markets to promote your message. This is great for increasing your reach and promoting a message that is time-sensitive.

Digital Drives Action

Not only do drivers notice digital billboards, but they’re more likely to act after viewing one. According to Nielsen, 65% of viewers engaged in actions after seeing a digital ad, whether that was visiting the website, looking the brand up on social media, or visiting a store in-person. Including an address or directions to a brick-and-mortar store is beneficial, as 57% of those who noticed an ad immediately visited that business, and 95% of those people made a purchase after arriving! A well-made digital campaign can drive action and bring your business success.

Are you considering using digital billboards as part of your advertising campaign? Do you need help strategizing your business’s specific marketing needs? Contact Durden Outdoor DIsplays, Inc. today and become FAMOUS tomorrow at (334) 792-5056.

CAMPAIGN SPOTLIGHT: Man on Billboard Waving and A 19 Foot 3D Pillow…. WHAAAAAT???

Complete Hearing

Have you heard? Kristy and Patrick Walding are providing you modern hearing care at Complete Hearing. While Complete Hearing is new to Dothan, many folks already know Kristy Walding. She’s served the Wiregrass Area for over 15 years. Her experience in client and hearing instrument care is second to none. Kristy and Patrick came to Durden Outdoor Displays in need of a campaign. A campaign that would let everyone in the Wiregrass Area know that Complete Hearing was now open. By advertising at all, your viewer is led to believe that you are in fact, open—coming soon messages aside. Unfortunately many campaigns state this obvious fact, leading to an unremarkable campaign. Don’t underestimate the power of a boring campaign. It can flatten your profits. It can sink your ROI. So, how were we to take this simple message and adapt it in such a way that it fit with the Complete Hearing brand? And, furthermore, how were we to convey it in a unique way, so as not to alienate their audience? With all that in mind, the pressure was on. Our art department collaborated with the Complete Hearing team and the end result took an old notion and refinished it to its former glory. Is the idea sound? Does it ring true? Leave us a comment and let us know.

When Two Billboards Are Better Than One

The Vance Law Firm wanted to make a statement targeting traffic leaving Pike County, AL headed northbound to Montgomery County, AL and the FAMOUSMakers had the perfect solution to help reach their audience. Just north of Troy, AL we utilized two bulletins that are directly across the road from each other. After having this idea for some time, we knew we wanted the two billboards to work together to tell a visual story. Featuring an arm in a cast and telephone, we used the left-hand read billboard to ask the question, “Injured?” and point drivers across the street to the right-hand read billboard where Stewart Vance, Attorney & Owner, is showcased instructing drivers to “Dial 3 for Me.” Stewart Vance concentrates his practice in the areas of personal injury, wrongful death and product liability. He represents those that have been injured in an automobile or other accidents; have suffered severe injuries or death from defective products; or who have had loved ones suffer from nursing home neglect and abuse. The Vance Law Firm has a team of attorneys ready to fight for you. Backed by the “V-Guarantee,” it’s no wonder The Vance Law Firm has been voted “Best Law Firm in Montgomery” for five years in a row. Give them a call today at 334-333-3333 for a Free Case Review. We enjoy partnering with clients to bring creative ideas to life. If you would like to become FAMOUS in the Wiregrass area, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Feeding the Wiregrass

Durden Outdoor Displays, Inc. recently had the opportunity to partner with the Dothan Rescue Mission to help raise awareness of the hunger crisis in the Wiregrass. There is an estimated 500 people in the Wiregrass area without some form of adequate housing, with over 250 of those people residing inside of the city limits of Dothan. The Dothan Rescue Mission is a shelter first formed in 1979, originally started as a men and women’s lodge and a kitchen for the homeless and less fortunate in the city. They offer very successful programs that feed people daily, provide shelter and offer GED and discipleship classes. They also offer computer, job and life skills to help give each individual opportunities that they may otherwise never be afforded. Today, the Dothan Rescue Mission has a 60-bed Men’s Lodge, 25-bed Women’s Lodge and 16-bed Family Lodge along with a chapel and kitchen. A large part of their success is having donors to help make it all come together. Durden Outdoor’s creative team stepped up to plate to help create a campaign encouraging citizens of the Wiregrass to help support and feed the homeless. With three Digital Displays rotating through out the Durden Digital Network, we hope to encourage and grow community support of the Dothan Rescue Mission. If you or your organization would like to volunteer or donate to the Dothan Rescue Mission, please contact Brad Hardy at 334-794-4637.