“Our business is about posting great creative advertisements in front of the maximum amount of targeted prospects,” says Bill Durden, vice president and creative director of Durden Outdoor Displays, Inc. “When we do this, we produce results for our clients.”These two locations were strategically chosen because of their high increase in daily traffic over the past several years. The segment of Highway 231 South between Ross Clark Circle and Saunders Road has seen a healthy 16 percent increase in traffic over the past 11 years to 33,610 per day. During this same time period Highway 84 East at Ross Clark Circle has seen a steady 8 percent increase in daily traffic. This popular intersection now boasts over 64,000 cars per day according to the Alabama Department of Transportation (ALDOT). Durden Outdoor Displays, Inc. is a local, privately owned firm which expanded from traditional billboards to high-tech digital displays in 2007. Over the last seven years Durden’s digital network has expanded to 27 locations spanning four Southeast Alabama counties. This network reaches more than one million cars daily. Durden Outdoor is the largest out-of-home media provider in nine Southeast Alabama counties with over 1000 faces. For an up-to-date traffic count map of the state of Alabama, please visit our web page.
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2014-04-30 13:04:072014-04-30 13:04:07Durden Strategically Expands Digital Network
In April Durden Outdoor Displays added two digital billboard locations to its expanding digital network. These new locations are in two of Dothan, Alabama’s fastest growing traffic areas – U.S. Highway 231 South at Saunders Road and U.S. Highway 84 East at Ross Clark Circle.
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2011-06-07 16:18:562011-06-07 16:18:56ALDOT Traffic Count in Alabama
CLICK HERE. As long as humans are driving vehicles to and from their destination billboard advertising will remain strong. Distractions from listening to music on an iPod or talking on the phone do little to distract to marketing messages lining the sides busy streets around the world. Simply put, you can not tune out outdoor advertising. Higher traffic count areas yield higher returns based on the average number of people viewing the display. Traffic count is not super top secret information reserved for big business or people in the know. In Alabama traffic count information is gathered and published by ALDOT. The information is found online. You can look at traffic patterns in your area to determine the best possible place to reach potential clients. Billboard location is no different than prime real estate. The higher the traffic count and visibility the higher the cost will be. So be sure to understand what suits your needs and potential for gaining market share. Dothan, Ozark, Enterprise, Troy, and Eufuala are all key markets within Durden Outdoor’s network of displays. All of these areas have seen traffic count increases over the past 5 years. The traffic count increases range from 5% – 25% depending on the market, new construction, and other factors. Be sure to visit ALDOT by clicking the banner ad below. You can research traffic count information for free.