Whitaker Marketing came to Durden Outdoor with the idea of collaborating to promote their client Espy, Metcalf & Espy, P.C. Known as Dothan’s bankruptcy lawyers, EMEPC, have more than 60 years combined in bankruptcy law, and have helped thousands of individuals and families escape or decrease crushing debt burdens.
The design process of Espy, Metcalf & Espy began with several creative meetings researching the topic, defining the direction, and strategizing about the possibilities. This is when the “Ball & Chain” concept emerged from our creative minds and leapt onto the dry erase board.
The expression “ball and chain” refers back to the actual ball and chain, which was a heavy metal ball secured to a prisoner’s leg by means of a chain and manacle. The ball and chain was in use in both Britain and the USA by the early 19th century (and possibly much earlier.) The earliest citation in print is from
The Times, January 1819. Now, it is used as a slang term for a burden that you must carry around with you. In our design the “Ball and Chain” is a metaphor for how debt can be a burden and weigh you down.
With the design sketched out, Durden’s Creative department began designing and revising the billboard. After a few ideas were mapped out the initial design was presented to the client for review. Once the concept was given a go-ahead the 3D idea developed while meeting with Durden’s production department. Excitement had sprung with this new 3D idea between all three entities!
The artwork was approved and the agency decided to creatively spend their client’s ad budget on (1) stationary bulletin strategically located on Main Street in Dothan, Alabama [across from Wiregrass Church.] To add frequency and coverage to this “MY DEBT” ad campaign, they also included a digital rotary showing on our Durden Digital Network.
The team at Durden then began engineering and building the 20 foot 3D Chain and Cuff to fit on the billboard. You can see how we made it by clicking
HERE. Shortly after it was installed Sharon Whitaker, President of Whitaker Marketing, notified us that the client had already received a lot of positive feed back from their 3D billboard.
Creating the RIGHT IDEA for the RIGHT CLIENT equals “FAMOUS” every time. Durden Outdoor was beyond ecstatic about developing and producing this billboard campaign for Whitaker Marketing and Espy, Metcalf & Espy, P.C.’s Bankruptcy Practice. To find out how to add a 3D PROP BILLBOARD to your next marketing campaign, contact one of the FAMOUS MAKERS at DURDEN OUTDOOR today at sales@durdenoutdoor.com.
The Geneva Police Department, Geneva County Sheriff’s Department, the Alabama Bureau of Investigation, and the Federal Bureau of Investigation are conducting an active investigation into the disappearance of Shanna Genelle Peoples.
As you will remember Shanna went missing on Thursday, September 8, 2011, around 3:30 pm. Shanna was last seen in the area of 303 North Morris Street, in Geneva, Alabama. Although it is unclear of the clothing that Shanna was wearing, it is believed that she was wearing blue denim Capri pants and a green tank top. Shanna has a limited mental capacity, and investigators are not sure if she was the victim of an accident or if she was harmed by someone.
Shanna was known to walk and ride her bicycle in the community. She loved McDonalds and soft drinks and would often ride or walk to either Magnolia Market located on Magnolia Avenue in Geneva or C & M Grocery located on Maple Avenue in Geneva.
Geneva is a cohesive and caring community and we know that everyone wants to bring Shanna home. She is a beloved member of this community and we are asking the citizens of Geneva and the surrounding communities to join us in the effort to bring Shanna home. Investigators believe that success in this case will come from a joint effort between the citizens in the community and the law enforcement agencies involved in the investigation. Investigators would also like to thank the public for the information they have provide thus far, and encourage them to continue providing leads and information. Investigators in the case believe that they are individuals who have information regarding Shanna’s disappearance, and these individuals are strongly encouraged to report that information no matter how small they believe it is. Please allow the investigators to determine how important or relevant the information may be.
This case has been, is, and will remain a priority for local, county, state, and federal law enforcement. The investigators remain hopeful for a successful conclusion.