Posts

Durden Outdoor Wins National “Best Of Show” Award

By: In: ,
The FAMOUS Makers recently won big at the Independent Billboard Operators Conference in Jacksonville, FL. Durden Outdoor Displays, Inc. brought home Best of Show for the Tabor Pest Control Digital Campaign, adding another National Award to the FAMOUS Makers shelf. We are humbled and honored to have received this award. We sincerely appreciate our clients who allow us to think outside of the box and push the #FAMOUSMaker button. IBOUSA brings together hundreds of billboard operators twice a year from around the United States to gain professional development in the ever-changing industry of Outdoor Advertising. They host the annual Indie Awards at the Spring Conference, sponsored by Camel City Posters. The Indie Awards is open to all Independent Billboard Companies from around the country. Check out the video below to see our award-winning work:

Dothan’s Most Traveled Intersection Gets a Digital Upgrade

By: In:

After over 10 years of FAMOUS Making, Durden Outdoor Displays, Inc. recently upgraded one of its first Digital Displays located at the highest traffic intersection in Dothan, AL. The former double-sided Digital Billboard originally resided at Krispy Kreme facing the Ross Clark Circle and Westgate Parkway, catching east and westbound traffic. We decided that it was finally time to retire this beauty, relocate across the street and increase its size.

As you drive along West Main Street passing Friend Bank, you will now see a large, NEW 10′ x 36′ double-sided Digital Billboard. This Display still targets east and westbound traffic but offers a clearer visibility as well as a longer read for traffic. The weekly traffic count through this highly popular intersection has a total of 379,470+ cars. We are extremely grateful for our customers who have also been just as excited about this upgrade as we are.

To be FAMOUS on this prestigious Digital Billboard, contact one of our sales reps today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Earl Durden Inducted into Dothan Business Hall of Fame

By: In:
The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Baker Metal Sees 60% Increase in Business

By: In: , ,

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Out-of-Home Most Effective Driving Online Activity

By: In: ,
According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity each media channel generated. In the past six months, 46% of search was activated by outdoor advertising. Behind search, Facebook came in at 38%, 25% in Instagram and 23% in Twitter. The amount of ad spend share for each media channel verses the amount of online activation proved that Out-Of-Home returns four times the expected rate given its relative ad spend.

With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

‘Tis the Season for Giving

By: In: , ,
TEAM Durden has a lot to be thankful for this Thanksgiving. We are extremely blessed with great customers and wonderful co-workers that we all consider family. This year, we chose the Wiregrass Area United Way Food Bank’s “Stuff the Semi” food drive as a public service project. They will be collecting non-perishable food items, frozen turkeys, and monetary donations today at Southside Wal-Mart until 6:00 PM to feed families this holiday season. Whether it be a food drive, paying someone’s utility bill, or simply a kind gesture of “how can I help?” This Thanksgiving, we encourage you to give back to your community and bless someone who may be going through a tough time. “In everything give thanks; for this is God’s will for you in Christ Jesus.” 1 Thessalonians 5:18 Stuff the Semi      

Run. Walk. Donate.

By: In: , ,
SAMC COHDurden Outdoor Displays, Inc. is excited to partner with Southeast Alabama Medical Center Foundation again this year for the annual Sandi McCool Champions of Hope event. Several Digital Billboards were placed strategically around the entire Wiregrass area to promote this wonderful cause. This year’s event will be held on Saturday, October 17th at the Alabama College of Osteopathic Medicine – Dothan Campus. Champions of Hope honors all breast cancer survivors and pre-vivors. Each year sponsors, runners, walkers, survivors and their families and friends gather to raise money and awareness about the importance of early detection and intervention.

FREE Gulf Coast Jam Tickets

By: In:
 
JulyGCJ2015-Ad
JULY ranks as one of Alabama’s highest traveled months. Reach thousands of drivers in multiple traffic patterns with one of (3) Digital Billboard Blitz’s on our exclusive Digital Network. During the months of July and August, book one of our popular 6 day digital blitz’s and you will receive (2) FREE Gulf Coast Jam tickets ($300 Value). Rock out with Miranda Lambert, Lady Antebellum, Keith Urban and many more! Your ads must be booked and pick any 6 consecutive days in July for your ad to run on 5, 8 or 11 digital billboards in any of our 4 Wiregrass markets! The Durden Digital Network is the largest digital billboard network in Southeast Alabama. We offer our clients access to 27 Digital Billboard Locations reaching over ONE MILLION+ cars daily in Dothan, AL Ozark, AL Eufaula, AL and Enterprise, AL. **Supplies are limited and only awarded with packages greater than $1265.00. Tickets are subject to availability at time of contracting.**
JulyGCJ-2015-BacktoSchool
As Southeast Alabama’s leader in outdoor advertising, Durden Outdoor Displays, Inc has been making clients famous since 1968. With a marketing network of 1000 plus billboard, poster, and full color digital displays, your message can be effectively promoted with Durden Outdoor.
 

National Peanut Festival Reaches 180,000+

By: In:
The nation’s largest peanut festival is held in Dothan, AL each fall to honor local peanut farmers and to celebrate the harvest season. The 71st annual National Peanut Festival will be held October 31st thru November 9th this year. Now located on Hwy 231 South, the festival has grown from a 3-day event in 1938 to a 10-day event, attracting attendance in excess of 180,000. What better way to reach 180,000+ fair-goers than the Durden Digital Network! Check out these two Digital Billboards located at key intersections on Hwy 231 South that are sure to catch your consumer’s eye. This 10-day Digital Showing offer expires 10/27. Contact your Durden Sales Representative today to reserve your space. Hunts
Saunders

Durden Sponsors Toadlick Music Festival for Second Year

By: In:
3D Toadlick Bulletin

3D Toadlick Bulletin

Toadlick Music Festival is a three-day outdoor country and southern rock event held at the National Peanut Festival Fairgrounds in Dothan, Alabama, on April 24-26, 2014. For the second year in a row, Durden Outdoor is proudly sponsoring the Toadlick Music Festival. The festival, in its third year, drew 40,000 music fans in 2013. “Toadlickers” came from 40 states and 10 foreign countries, all-eager to see some of the biggest names in country music. The 2014 music festival is expecting to have their largest crowd in its three-year history. Toadlick is an affordably priced B.Y.O.B. (Bring Your Own Booze) festival that offers free admission to children 12 and under. This year you will be able to see many big name bands as well as local bands. 2014 Toadlick Line Up Includes:
  • REO Speedwagon (Saturday)
  • The Band Perry (Saturday)
  • Joe Nichols (Saturday)
  • Gloriana (Saturday)
  • Merle Haggard (Friday)
  • Gary Allen (Friday)
  • Molly Hatchet (Friday)
  • Arron Lewis (Friday)
  • Billy Currington (Thursday)
  • Colt Ford (Thursday)
  • + MORE!
Toadlick Digital

Toadlick Digital

To help promote the Toadlick Music Festival, Durden Outdoor utilized multiple digital billboards in their digital billboard network to feature the top music artists that will be performing in April of 2014. Durden’s Creative team also developed (in-house) a custom-built, 3D, 30-foot toad tongue at the festival ground’s billboard. You can see the toad’s tongue from ten miles down the road snatching up its tickets for the festival. If you are interested in more information or tickets for the Toadlick Music Festival Please click here. If you are interested in utilizing the Durden Billboard Network, as Toadlick did, to promote your next event please contact our sales team. We can help you get the word out to over 1 million cars (Daily) about your upcoming local or long distance event. Click here to contact our sales team.  
Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Projected Logo

Toadlick Projected Logo