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Durden Outdoor Wins National “Best Of Show” Award

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The FAMOUS Makers recently won big at the Independent Billboard Operators Conference in Jacksonville, FL. Durden Outdoor Displays, Inc. brought home Best of Show for the Tabor Pest Control Digital Campaign, adding another National Award to the FAMOUS Makers shelf. We are humbled and honored to have received this award. We sincerely appreciate our clients who allow us to think outside of the box and push the #FAMOUSMaker button. IBOUSA brings together hundreds of billboard operators twice a year from around the United States to gain professional development in the ever-changing industry of Outdoor Advertising. They host the annual Indie Awards at the Spring Conference, sponsored by Camel City Posters. The Indie Awards is open to all Independent Billboard Companies from around the country. Check out the video below to see our award-winning work:

Durden Outdoor Expands Digital & Static Billboards to Marianna, Florida

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The FAMOUS MAKERS are excited to announce the addition of Jackson County, Florida into our coverage area. In November, Durden Outdoor Displays, Inc. acquired a billboard company in this market. Since this acquisition, we have built more inventory into this growing market which includes Jackson County and Marianna, Florida’s first Digital Billboard. All of our inventory stretches along Hwy 90 and Hwy 71, targeting local traffic. Highway 90 has a 60% higher traffic count than I-10 or Hwy 231 in Jackson County. “We are excited about the growth of our static billboard inventory & Durden Digital Network into the great state of Florida” says Vice President, Bill Durden. “Jackson County has a population of almost 50,000 and is a large economic draw to the Wiregrass.” The NEW Digital Billboard towers over the highest traveled intersection in Jackson County (Hwy 90 at Hwy 71) and boasts a weekly traffic count of over 234,500+ cars. This Digital Billboard marks #30 for the Durden Digital Billboard Network, which reaches over 1.2 million cars per day and spans across 6 Wiregrass cities including Dothan, AL; Enterprise, AL; Ozark, AL; Troy, AL; Eufaula, AL and now Marianna, FL. Our newest inventory can be found near several popular businesses in Jackson County, Florida to include Wal-Mart, Lowes, Tyndall Federal Credit Union, Verizon, Chipola Urgent Care, Aaron’s Rentals, Beef O’ Brady’s, Sonny’s BBQ and many other Marianna restaurants. Durden Outdoor Displays, Inc. was founded by W. Earl Durden in 1968 in Dothan, AL. It remains one of the largest privately owned billboard companies in the country which now spans 10 counties in Southeast Alabama, Georgia and Florida. If you would like to be made FAMOUS in Jackson County, Florida call one of our FAMOUS MAKERS today at 334-792-5056 or email us at sales@durdenoutdoor.com.

Dothan’s Most Traveled Intersection Gets a Digital Upgrade

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After over 10 years of FAMOUS Making, Durden Outdoor Displays, Inc. recently upgraded one of its first Digital Displays located at the highest traffic intersection in Dothan, AL. The former double-sided Digital Billboard originally resided at Krispy Kreme facing the Ross Clark Circle and Westgate Parkway, catching east and westbound traffic. We decided that it was finally time to retire this beauty, relocate across the street and increase its size.

As you drive along West Main Street passing Friend Bank, you will now see a large, NEW 10′ x 36′ double-sided Digital Billboard. This Display still targets east and westbound traffic but offers a clearer visibility as well as a longer read for traffic. The weekly traffic count through this highly popular intersection has a total of 379,470+ cars. We are extremely grateful for our customers who have also been just as excited about this upgrade as we are.

To be FAMOUS on this prestigious Digital Billboard, contact one of our sales reps today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Durden Outdoor Displays, Inc. partners with Pepsi Gulf Coast Jam

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Durden Outdoor Displays, Inc. is excited to partner with Pepsi Gulf Coast Jam for the 5th straight year, bringing thousands of people to the beautiful beaches of Panama City Beach, FL. Festivalgoers travel from all across the United States not only for the country music but for the views of the most gorgeous beaches along the gulf coast as well. The three-day country music festival is scheduled for Labor Day weekend, September 1st thru 3rd this year.

Pepsi Gulf Coast Jam utilized a mix of 4-Week Rotary Posters and the Durden Digital Network to saturate our ten county service area to include Dothan, Troy, Eufaula, Ozark, Geneva and Enterprise markets to name a few. They were able to run top of the mind awareness ads to promote the festival early on in the campaign. This allowed them to pre-sale tickets and boost the hype for one of the largest country music festivals in the south. Once all artists were secured, they started running ads across both platforms announcing the stellar lineup for the festival. Pepsi Gulf Coast Jam will feature popular country music artists such as Luke Bryan, Little Big Town, Jason Aldean and many more. Tickets to Pepsi Gulf Coast Jam are for all three days and can be purchased HERE. Prices will increase as the festival gets closer so be sure to snatch up your tickets now for the best deal.

Are you interested in becoming FAMOUS in the Wiregrass area AND partying with thousands of your closest friends at Pepsi Gulf Coast Jam? Check out our specials to see how you can earn (2) FREE tickets! For more information, please contact one of our FAMOUS MAKERS at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Baker Metal Sees 60% Increase in Business

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Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Out-of-Home Most Effective Driving Online Activity

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According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity each media channel generated. In the past six months, 46% of search was activated by outdoor advertising. Behind search, Facebook came in at 38%, 25% in Instagram and 23% in Twitter. The amount of ad spend share for each media channel verses the amount of online activation proved that Out-Of-Home returns four times the expected rate given its relative ad spend.

With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.