Posts

Leigh Anne Tuohy of The Blind Side speaking in Dothan

YWCD-DEF-BlindSide
Leigh Anne Tuohy is coming to Dothan, Alabama! The Dothan Education Foundation is pleased to announce the inspirational matriarch of the family to Alabama. The real-life mom from the hit movie, “The Blind Side” [featuring Sandra Bullock, Quinton Aaron and Tim McGraw] has been invited to voice her inspiring story on March 7th, 2013 at 7:00 p.m at the Dothan Civic Center, in Dothan, Alabama. Leigh Anne is energetically involved in many civic and faith-based organizations, including Grace Evangelical Church, of which she founded. She inspires spectators through her public speaking to analyze the full potential of people in their community and to find worth in those individuals who society has deemed insignificant. This woman views potential and value in every person and emphasizes how we can impact a person’s life with a little help. Leigh Anne will be sharing her personal journey she underwent with Michael Oher and how the experience changed her as a person.
“He had a much greater impact on our lives than we did on his,” says Touhy.
The family took in Mike when he was a teenager and pushed this man to his full potential. Michael Oher, an offensive lineman for the Baltimore Ravens, won his first Super Bowl in the Big Easy against the San Francisco 49ers this year. Broadcasting the success of this young man has encouraged audiences to think “What can I do?” The Dothan Education Foundation has promoted the Blind Side Speaking Event through a multitude of advertising outlets from radio to TV and billboards to social media. DEF is associated with Yes We Can and Adopt-A-School located at 2431 West Main Street (Westwood Office Complex), Suite 301 in Dothan, AL. The missions of the three affiliated organizations remain alike but structurally, they are becoming more active in the community. The three establishments are merging to becoming one organization to combine the history with the achievements and grassroots support of YWCD and AASD. The goals of these establishments are to improve student achievement for Dothan City students, maintain school improvement, and engage citizens of Dothan with its public schools. You can learn more about DEF and what they are about at dothaneducationfoundation.org With Durden Outdoor, they chose to promote on our Durden Digital Network, focusing mainly on the Dothan Market. This is the first time the Dothan Education Foundation has extended out to the community for financial support. All proceeds will help fund and develop special projects for Dothan City Schools through the foundation. Leigh Anne Tuohy (The Blind Side) Tickets:
  • Upper Level: $25
  • Lower Level: $40
  • Ground Level- Meet & Greet: $75
  • Ground Level – Dinner: $100
  • Ground Level- Table (8): $800
If you would like to Hear the Real Story of Leigh Anne Tuohy, tickets can be purchased by calling DEF at (334)-794-6585 or emailing the Executive Director, Tami Culver, at tami@dothaneducationfoundation.org.

Enterprise State Community College featured as Advertiser of the Week

escc-bulletin Each week Durden Outdoor Displays, Inc. highlights the valuable services of our advertisers. The advertiser of this week is Enterprise State Community College, home of #WeevilNation. Enterprise State Community College is based out of Enterprise, AL. However, they have campuses all across the great state of Alabama to include Albertville, Andalusia, Decatur, Fort Rucker, Mobile, Ozark, and Online as well. ESCC’s mission is to serve students and communities by providing educational opportunities that enhance the quality of life and promote economic development. Enterprise State Community College is well known for their excellence in academics as well as their Alabama Aviation Center campuses. The Aviation Technical Training Centers at ESCC afford students the opportunity to major in different aviation maintenance programs. Enterprise State Community College partnered with Durden Outdoor Displays, Inc. to help promote their Enterprise, AL Campus as well as their Alabama Aviation Center Campus in Ozark, AL. Since the Boll Weevil is ESCC’s mascot, their marketing department came up with a unique hash tag of “#WeevilNation” to keep up with the latest news from ESCC. Students are encouraged to use #WeevilNation when posting photos or updates relating to Enterprise State Community College on social media sites such as Pinterest, Twitter and Instagram. This allows students as well as the public to easily find what is going on in relation to ESCC by simply searching #WeevilNation on these sites. ESCC utilizes Digital Displays, Bulletins and 4 WK Rotary Boards throughout Coffee, Dale, and Geneva County to get the word out about #WeevilNation. To tie in the entire campaign, Durden Outdoor Displays, Inc. designed a Banner Stand for their Trade Shows and events throughout the year. Enterprise State Community College has done a great job by keeping their advertising campaign consistent. Sticking with #WeevilNation allows for effective and efficient long term branding. “Working with Durden helps make it easy to get our message out. They’re always professional, creative, and have a wide coverage area in the Wiregrass.” – Deidre Frith, Director of Marketing and Media Relations. If you would like to be made FAMOUS like Enterprise State Community College, Contact Us today!

National Peanut Festival Highlighted in Durden’s Hall of Fame

npf-nov-2012

National Peanut Festival 2012 • November 2nd – November 11th in Dothan, Alabama

Each week Durden Outdoor highlights the valuable service of our advertisers. This week’s ray of fame shines on the National Peanut Festival. Its Peanut Pickin’ Time! The farmers have harvested their peanuts and it is time to celebrate! The 69th annual National Peanut Festival will kick off this Friday, November 2nd at the National Peanut Festival Fairgrounds. The National Peanut Festival partners with Durden Outdoor Displays, Inc. each year to promote the weeklong festival. They utilize 4 Week Rotary Boards and Digital Displays to saturate Dothan and surrounding markets. The simple yet effective creative is eye catching with bright colors to announce the dates of the festival. We were also able to customize Digital ads to promote each day’s events and entertainment. People travel from all over the tri-state area to attend the weeklong festival. This year’s festival will include live performances by the Charlie Daniels Band and Eli Young Band. The popular Sea Lion Splash will be returning and is promising to be a crowd pleaser. Be sure to stop by the Eudora Farms petting zoo and let the kids get an up close glance at chickens, goats, and pigs to name a few. After checking out the agriculture exhibits, hit the Midway which will have rides sure to make you scream! From corndogs to elephant ears there will be plenty of food to enjoy while browsing all the booths and exhibits. Don’t forget to stop by the Winn-Dixie Ag complex to see the Livestock shows and you will not want to miss the Greased Pig & Calf scramble contests on Monday night. While at the NPF you might even get a glimpse of royalty! The Miss & Little Miss National Peanut Festival were held only a few weeks before the festival. Miss National Peanut Festival, Whitney Devane, and Little Miss National Peanut Festival, Emily Turner, will be attending daily events as they are the ambassadors for this year’s event. national-peanutGate and Ride tickets can be purchased in advance at the NPF Fairgrounds. This year they have the MegaPass! It includes (1) admission ticket and (1) Armband that may be used for any one day of the festival. The McDonalds Ride-a-thon advanced package will save you $7 and also contribute to the Ronald McDonald House. Each night there will be discounts on the gate admission price. You can see more details about these discounts on the NPF webpage or facebook. We look forward to seeing everyone out at the 69th annual National Peanut Festival. Remember, if you see a farmer, be sure to shake his hand as they are what it’s all about. If you would like to be made FAMOUS, contact the team at Durden Outdoor.      

Digital Boards come to Enterprise, AL

hwy27edig test Digital billboards are rapidly becoming the go-to platform in outdoor advertising. Digital billboards attract attention with bright displays and rotating static image content. Digital billboards have more to offer with the ability to change out messages as often as needed. No printing is required which alleviates production costs. Conditional media also allows different ads to be placed for morning and evening traffic, as well as changing RSS feeds from the internet. For more information on the Durden Digital Network, please contact us. Durden Outdoor Displays, Inc. is growing with the addition of a NEW Digital Display in Enterprise, Alabama. The NEW Digital billboard is a double-sided display. It can be seen targeting east bound and west bound traffic. Traffic counts are up in Enterprise, generating a perfect opportunity for local businesses to capture market share from those passing through the area, as well as locals. Digital billboards are the perfect tool for building awareness for upcoming sales, events, community functions, and more. For example: Bama Jam, Relay for Life Events, 5k Runs, church sermon series, Ft Rucker Events, etc. The new double sided Digital Display is located at the intersection of Hwy 27 and Boll Weevil Circle in Enterprise, Alabama. The display not only gains the attention of those driving by the location, but also the captured audience waiting for the traffic lights to cycle at the intersection. The traffic count on Hwy 27 through Enterprise is 36,000+ per day which equals roughly 252,000+ per week. The display is in close proximity to some of the following businesses and communities in Enterprise, Alabama:
  • Publix Shopping Center
  • CB&T Bank Corporate
  • YMCA
  • Enterprise Medical Center
  • Martin Colley Drug
  • Enterprise Country Club
  • High residential area
Please contact Durden Outdoor Displays, Inc. today for more information on how we can make you FAMOUS! To reach an image consultant click here: Make Me Famous! or you may call 334-792-5056 to speak with a consultant directly.

On the Road Again

roadmartRoad Mart has been serving the Wiregrass since 1974. They are a family owned tire and automotive service center serving Troy, Ozark, Dothan, Enterprise, and Marianna. Road Mart offers multiple brands of tires and sizes, such as: Akuret Akuret-Commercial Akuret-Industrial BF Goodrich Bridgestone Bridgestone-Commercial Dayton Del-Nat-LG Del-Nat-Trailer Firestone Firestone-Commercial Firestone-Farm Fuzion   Galaxy-Industrial Goodyear Long March-Commercial Maxxis Michelin Michelin-Commercial Nexen Primewell Primex Sumitomo Toyo Toyo-Commercial Road Mart is currently advertising with us using rotary posters and bulletins to show off their multiple locations. Rotary Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. If you would like to make your company FAMOUS, we are the right billboard company for you. Durden Outdoor Displays has been designing awesome billboards for Wiregrass business owners since 1968. Contact us today to start making your business famous.

Durden Outdoor Attends a Ozark Chamber Of Commerce Event

dsc_5001The Ozark Chamber Of Commerce held an event in March hosting various businesses from Ozark, Alabama and surrounding areas to promote growth and networking between local businesses.  The meeting had about 40 area businesses represented.  Visitors were encouraged to walk around to pick up information, ask questions about product, and network.  For the Durden Outdoor Team it was an opportunity to talk with existing clients and introduce others to Durden Outdoor products..  Over all the even was a lot of fun.  The Chamber had a guest speaker who filled the auditorium with laughter a couple times. You can find a list of businesses who are members of the Ozark Chamber of Commerce here.

Pick Your Creative Partner Wisely in 2011

What happens when your marketing campaign is boring and does little to make potential clients remember your business?  Simple… the result it the person seeing the ad will more than likely never call or stop by.  In 2011 be sure to pick your business’s creative partner wisely.  Creative advertising and understanding the fundamentals of effective marketing strategy can mean more for your business’s bottom line.  Be sure to contact the Durden Kreative staff to see what we can do to make your business FAMOUS in 2011.