Creative advertising generates impressions. When you have the public’s attention it is much easier to captivate your audience. If they are not looking they are not buying. Durden Outdoor has been working with Eagle Eye Outfitters to establish brand identity and to direct traffic to their location in Dothan, Alabama. This summer Eagle Eye Outfitters wanted to feature the fishing clothing they offer.
The client provided a picture of the man fishing leaving the creative design ideas to the Durden Creative Department. The billboard design concept quickly evolved from a simple extension of the man over the top of the billboard to the eye catching design you see. At first thought the massive 5 foot tall extension seemed to get the job done. After more brainstorming and discussion our creative staff decided to add a huge fishing pole and fish to the left side of the board.
The fish was designed in a 3D CAD program. The parts were sent out to be CNC Laser Cut. The body of the fish is cut from .063 aluminum and the internal braces for the fish are CNC laser cut from .1875 P&O Steel plate. The fish assembly bolts together with 15 bolts and once it is bolted together it is very rigid. The total weight of the fish is roughly 6 pounds.
The end result is a shiny fish swinging in the wind and catching the attention of those passing by. The client has already reported a large number of people commenting on the billboard within the first 2-3 days of it being posted. This design will run for about 6 months before being replaced with the fall line marketing message. Read more