Spring break and summer vacationing people make the trip to Panama City Beach, Florida where they spend millions of dollars. stimulating the Florida economy. Getting the travelers to stop at your business to spend money should be part of your business plan here in the Dothan, Alabama area. Thousands of people travel to Panama City Beach by way of Dothan, AL and other cities along US Highway 231. Local businesses who take advantage of the additional beach traffic can add a new revenue stream to their business. Some business owners take it for granted assuming those traveling through the area know how to find their business and/or services. Simply put how are potential customers supposed to know what you offer and how to find you if you do not advertise. Not to mention motive them to want to spend money. Often times people on vacation have spending on their mind. Prepare your business to take advantage and capitalize on the opportunity.
Billboard advertising along Hwy 231 produces positive results for hotels, gas stations, and restaurants. It should be pointed out many other business types can benefit from people passing through the Dothan area on vacation. Families traveling may look for a hotel, but they may also look for other things to go do while staying the night in Dothan, AL. What is your plan to get these people into your place of business? Durden Outdoor can assist in your marketing effort to capitalize on this potential business opportunity. Read more