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The Key to a Successful Digital Billboard Campaign

Billboards continue to be a massive part of modern-day advertising for many businesses. They are a great tool to help optimize the connections being made for new potential customers daily. Digital Out-of-Home has made the advertising industry more cost-efficient and effective.

Although it is very similar to a traditional billboard, there are a few key factors to keep in mind when designing a digital billboard. The Durden Digital Network reaches over 1.3 million cars daily across six markets. With that many impressions, your design is key to running a successful campaign. We have put together some of the best practices we use here at Durden Outdoor Displays, Inc. when creating digital ads.

Simplicity is Key

Creating an effective digital billboard design starts with readability. The best designs are of no use if they are not legible from a distance. Legibility should be the first priority to create a successful design. The average driver has approximately 6-7 seconds to view a billboard. It is crucial to have a simple design that fully tells your brand’s story and also drives the consumer to your business.

Be Bold

Using bold fonts makes the message easier to read from the road. Big, bold lettering helps drivers comprehend your message quickly and retain information for later.

Tell A Story

While the saying “a picture is worth a thousand words” may be cliché, it does ring true. Images help make an emotional connection to those who view it. We suggest adapting the idea that less is more and using an image to convey the message that won’t fit into words.

Stay Consistent

To communicate your message more effectively, you must hone in on one key element that will stick with the audience. You only have, on average, about 4 seconds to gain their attention. It’s best not to stack your ad with multiple messages at once but rather a single message to draw in your potential customer. In addition, you should keep your message concise and consistent throughout all mediums that you are using.

Image is Everything

Picking the right images for your message is highly important. We recommend keeping the visual elements to a minimum and avoid making the design busy or crowded. A single image or graphic with bold wording will allow your consumer to absorb the information being presented to them easily.

Digital Capabilities

A great way to reach a consumer is making your advertisement relevant. With digital billboards, this is easy to achieve. Digital advertising allows clients to plan in a shorter time frame with quick turnaround times. It gives your business the flexibility to change your design up with the season and even promote daily specials if desired. Flexibility is key in an ever changing environment.

By implementing these best practices with your digital billboard campaign, your business will be set up for success. Are you interested in the Durden Digital Network to gain more exposure? Check out our inventory by clicking HERE. Contact a FAMOUS Maker today to learn more about our products and services by calling (334) 792-5056.

Links to design tips and other related articles:

2021 is the Year of Digital

This year, digital advertising is a top choice for brands looking for outdoor advertising options. There are several unique benefits of utilizing digital billboards in your marketing campaign. With over 30 locations in the Durden Digital Network, Durden Outdoor Displays, Inc. can help you create an impactful outdoor campaign that will set you apart from your competition.

Digital is Flexible

One of the best features of digital billboards is their flexibility. Whereas traditional billboard signage might be up for weeks or months, content on digital billboards may be changed weekly, daily, or even multiple times a day. For example, a restaurant has the flexibility to advertise breakfast specials in the morning, switch up the promotion at lunch, and then end the day with dinner specials. If retail stores hold a flash sale, they can easily advertise a sale for one day only and then revert back to a standard message. Changing a message frequently is typically difficult with traditional out-of-home media, but with digital signage, it can be done with ease.

Digital Increases Reach

Digital billboards are always on, 24/7 — so people take notice. In fact, 62% of consumers noticed digital billboards in a given month, and 50% of people said they notice them “all” or “most” of the time (Nielsen, 2020). That’s a lot of eyes on your brand. The Durden Digital Network, which stretches from Eufaula, Alabama, to Marianna, Florida, is exposed to over 1.3 million cars daily. Durden Outdoor offers different package options to fit your budget and increase your ROI all at the same time. A digital blitz displays your ad across various digital locations and can be utilized in multiple markets to promote your message. This is great for increasing your reach and promoting a message that is time-sensitive.

Digital Drives Action

Not only do drivers notice digital billboards, but they’re more likely to act after viewing one. According to Nielsen, 65% of viewers engaged in actions after seeing a digital ad, whether that was visiting the website, looking the brand up on social media, or visiting a store in-person. Including an address or directions to a brick-and-mortar store is beneficial, as 57% of those who noticed an ad immediately visited that business, and 95% of those people made a purchase after arriving! A well-made digital campaign can drive action and bring your business success.

Are you considering using digital billboards as part of your advertising campaign? Do you need help strategizing your business’s specific marketing needs? Contact Durden Outdoor DIsplays, Inc. today and become FAMOUS tomorrow at (334) 792-5056.

Durden Outdoor Wins National “Best Of Show” Award

The FAMOUS Makers recently won big at the Independent Billboard Operators Conference in Jacksonville, FL. Durden Outdoor Displays, Inc. brought home Best of Show for the Tabor Pest Control Digital Campaign, adding another National Award to the FAMOUS Makers shelf. We are humbled and honored to have received this award. We sincerely appreciate our clients who allow us to think outside of the box and push the #FAMOUSMaker button. IBOUSA brings together hundreds of billboard operators twice a year from around the United States to gain professional development in the ever-changing industry of Outdoor Advertising. They host the annual Indie Awards at the Spring Conference, sponsored by Camel City Posters. The Indie Awards is open to all Independent Billboard Companies from around the country. Check out the video below to see our award-winning work:

Billboards Increase Sales for Eufaula Restaurants

Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.

If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.

Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

FREE Gulf Coast Jam Tickets

 
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JULY ranks as one of Alabama’s highest traveled months. Reach thousands of drivers in multiple traffic patterns with one of (3) Digital Billboard Blitz’s on our exclusive Digital Network. During the months of July and August, book one of our popular 6 day digital blitz’s and you will receive (2) FREE Gulf Coast Jam tickets ($300 Value). Rock out with Miranda Lambert, Lady Antebellum, Keith Urban and many more! Your ads must be booked and pick any 6 consecutive days in July for your ad to run on 5, 8 or 11 digital billboards in any of our 4 Wiregrass markets! The Durden Digital Network is the largest digital billboard network in Southeast Alabama. We offer our clients access to 27 Digital Billboard Locations reaching over ONE MILLION+ cars daily in Dothan, AL Ozark, AL Eufaula, AL and Enterprise, AL. **Supplies are limited and only awarded with packages greater than $1265.00. Tickets are subject to availability at time of contracting.**
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As Southeast Alabama’s leader in outdoor advertising, Durden Outdoor Displays, Inc has been making clients famous since 1968. With a marketing network of 1000 plus billboard, poster, and full color digital displays, your message can be effectively promoted with Durden Outdoor.