What is the traffic count in front of your business or where you have your outdoor advertising placed? Location, location, location is something I have heard from business owners and other advertisers countless times over the years when referring to the potential for business success. Often times getting the buying decision from a potential customer is all about being in the right place at the right time. Whether it is getting the impulse buy in a retail environment or by influencing a purchasing decision through effective ad placement. With this said location refers to more than your business’s physical location it also implies having the best possible locations for your marketing message. Determining your message and location to display it effectively is an important choice for a successful marketing campaign. Educating yourself on traffic count in your target market will make choosing your overall campaign strategy easier. Keep in mind there is more to it than picking the roads with the highest traffic count. In some cases you may want to consider captive audiences at traffic lights or perhaps congested areas.
Outdoor advertising is the only traditional marketing platform to remain unchanged with advances in technology. Technology has changed the way we all read magazines for current information, watch television, read the news, and search for local businesses. For instance Smart Phones are effecting more than one might think. A study was recently done looking at smart phone usage as people watch tv. More often than not those with smart phones are distracted during commercials with other activities like Facebook, checking email, or surfing the web than watching
commercials. This is just one example how technology has effected marketing. If you would like to read more on this subject you
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As long as humans are driving vehicles to and from their destination billboard advertising will remain strong. Distractions from listening to music on an iPod or talking on the phone do little to distract to marketing messages lining the sides busy streets around the world. Simply put, you can not tune out outdoor advertising. Higher traffic count areas yield higher returns based on the average number of people viewing the display.
Traffic count is not super top secret information reserved for big business or people in the know. In Alabama traffic count information is gathered and published by ALDOT. The information is found online. You can look at traffic patterns in your area to determine the best possible place to reach potential clients. Billboard location is no different than prime real estate. The higher the traffic count and visibility the higher the cost will be. So be sure to understand what suits your needs and potential for gaining market share.
Dothan, Ozark, Enterprise, Troy, and Eufuala are all key markets within Durden Outdoor’s network of displays. All of these areas have seen traffic count increases over the past 5 years. The traffic count increases range from 5% – 25% depending on the market, new construction, and other factors.
Be sure to visit ALDOT by clicking the banner ad below. You can research traffic count information for free.
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