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Piggly Wiggly’s Dothan Billboard

Piggly Wiggly is a grocery store chain stretching across many states in the Heart of America.  The Piggly Wiggly grocery store chains were designed to have a community feel.  The founder of Piggly Wiggly was a true innovator by being the first to offer a grocery store where customers walk in a pick out the items they want rather than having the attendant pull the items from a list.  More information and history about Piggly Wiggly can be found on their website.

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Piggly Wiggly Bulletin Billboard in Dothan, AL

The Dothan, Alabama Piggly Wiggly stores have been working to educate local consumers on a few key points about their stores.

  1. Best meat prices in Dothan, Alabama
  2. Fresh produce with many items to choose from
  3. Where to the store is located
  4. The Friendliest Service of any Dothan grocery store.
  5. Establish the Piggly Wiggly brand in Dothan.

The Piggly Wiggly billboard project for the Dothan based stores was approached with these things in mind.  You will notice the billboard sign is a directional board pointing people to the location.  The billboard location was hand picked by the client because of the new Publix grocery stores opening in Dothan, Alabama.  The Piggly Wiggly billboard sign is located on the corner of 231 North and Ross Clark Circle in the parking lot of Richie B’s Pizza.  The location is a prime location in Dothan with a very high daily traffic count.

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