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Durden Sponsors Toadlick Music Festival for Second Year

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3D Toadlick Bulletin

3D Toadlick Bulletin

Toadlick Music Festival is a three-day outdoor country and southern rock event held at the National Peanut Festival Fairgrounds in Dothan, Alabama, on April 24-26, 2014. For the second year in a row, Durden Outdoor is proudly sponsoring the Toadlick Music Festival. The festival, in its third year, drew 40,000 music fans in 2013. “Toadlickers” came from 40 states and 10 foreign countries, all-eager to see some of the biggest names in country music. The 2014 music festival is expecting to have their largest crowd in its three-year history. Toadlick is an affordably priced B.Y.O.B. (Bring Your Own Booze) festival that offers free admission to children 12 and under. This year you will be able to see many big name bands as well as local bands. 2014 Toadlick Line Up Includes:
  • REO Speedwagon (Saturday)
  • The Band Perry (Saturday)
  • Joe Nichols (Saturday)
  • Gloriana (Saturday)
  • Merle Haggard (Friday)
  • Gary Allen (Friday)
  • Molly Hatchet (Friday)
  • Arron Lewis (Friday)
  • Billy Currington (Thursday)
  • Colt Ford (Thursday)
  • + MORE!
Toadlick Digital

Toadlick Digital

To help promote the Toadlick Music Festival, Durden Outdoor utilized multiple digital billboards in their digital billboard network to feature the top music artists that will be performing in April of 2014. Durden’s Creative team also developed (in-house) a custom-built, 3D, 30-foot toad tongue at the festival ground’s billboard. You can see the toad’s tongue from ten miles down the road snatching up its tickets for the festival. If you are interested in more information or tickets for the Toadlick Music Festival Please click here. If you are interested in utilizing the Durden Billboard Network, as Toadlick did, to promote your next event please contact our sales team. We can help you get the word out to over 1 million cars (Daily) about your upcoming local or long distance event. Click here to contact our sales team.  
Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Projected Logo

Toadlick Projected Logo

 

Toadlick Christmas Ticket Sale

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toadlick-christmas Season’s Greetings!!! Christmas is right around the corner and you are probably scrambling to find the right gift for that special someone, your best friend, your teenager, or even yourself. Well, there is no need to look any further. Toadlick Music Festival has tickets on sale for $89 until the end of December. On January 1st, the price will increase to $99, so ask for the gift of experience this Christmas (Yule, Kwanzaa, Saint Nicholas day, Las Posadas, or Hanukkah). You can see The Band Perry, Merle Haggard, Billy Currington, Aaron Lewis, Gary Allan, Clay Walker, Joe Nichols, Colt Ford, Jana Kramer, Brett Eldredge, Chase Rice, Gloriana, & more on April 24-26, 2014 at the National Peanut Festival Fairgrounds in Dothan, Alabama. Camping Passes & Toadally Important People (T.I.P) Passes are also available for the Holidays. You can get yours today by visiting toadlick.com for more details. And did we mention that 10% of all December ticket sales will be donated to the Wiregrass Area United Way Food Bank? That’s right; you can give back to your community while giving a gift to yourself. We hope you have a toadally awesome holiday!

Extra Large Jason Aldean Teaser | Answer Billboard gets huge response for a local Wrangler retailer

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Jason Aldean TEASER_ANSWER Billboard The power of one billboard can be huge if the message is right.  Durden Outdoor teamed up with local Wrangler retailer THE BARN for this awesome TEASER | ANSWER board. THE GOAL:  The client wanted to let locals & through traffic know that they are the BOOT & JEAN Capital of Alabama. THE IDEA:   Build a 25 foot tall cowboy (in jeans) and put him on a billboard smack dab in the center of Dothan, AL. THE SIZZLE:  The 2013 TOADLICK Music Festival was approaching April 11,12,13 and THE BARN was a sponsor of the event.  We spoke to the festival promoters and they had tried to book country music star JASON ALDEAN because of popular demand, but were unable to book him for their 2013 event.  So, how cool would it be if THE BARN could bring him to town? J THE TEASER:  We put up a billboard for 4 weeks that simply said “JASON ALDEAN IS COMING HERE.” THE ANSWER:  Our production team designed, built and installed a 25’ tall JASON ALDEAN on a low height billboard located on a major through fair (Hwy 231) in Dothan, AL with 38,000+ cars per day. THE RESULT:  Huge Local Response & PR for our client. NEXT QUESTION:  How can TEAM DURDEN make your next campaign FAMOUS? Jason Aldean has set the stage in country music. The singer has sold more than 7 million records and went double platinum with his 2010 album “My Kinda Party.” The recent release of his new album Night Train has everyone buzzing. His first single from this album, “Take a Little Ride,” has hit a three week streak at No. 1. You can read more about him on his website www.jasonaldean.com. The Barn, a local business, has been providing western and casual clothing to the surrounding area for more than 30 years. They carry top brands of clothes, shoes, boots, hats, and accessories for the entire family. With Jason Aldean being the face of Wrangler jeans, The Barn decided they wanted to be a part of all the hype. The Kreative team at Durden designed a campaign to market their products successfully. The Durden rotary poster, displayed for a couple of weeks, next to Conestoga Steak House on HWY 231 N, kept the Wiregrass pondering and curious about the artist’s where-abouts. Through social media motorists have been trying to find the answers. Will Jason Aldean come to Toadlick? The Durden team knows what he is up to. Stay tuned!

2013 Toadlick To Benefit Local & National Charities

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FOR IMMEDIATE RELEASE For more information, contact: Chris Gilbert; 334-790-6260 2013 Toadlick To Benefit Local & National Charities DOTHAN, ALABAMA, December 14, 2012 Toadlick Music Festival has announced that a portion of the proceeds from ticket sales to their second annual event will go to help benefit the Wiregrass Children’s Home, which serves seven counties in the Wiregrass area of Southeast Alabama, and the national Special Operations Warrior Foundation. The Wiregrass Children’s Home offers a safe haven for neglected and abused children, providing food, clothing, shelter, and the loving support they so desperately need in the midst of crisis. Since its beginning in 1989, the Home has served more than 700 children—some for only one night, yet others for many years—all receiving a window of hope and a promise for a better tomorrow. For more than 32 years, the Special Operations Warrior Foundation has provided surviving children of Army, Navy, Air Force and Marine Corps Special Operations Forces with the college education their fallen parents would have wanted for them. They also provide financial assistance and support to special operations personnel who are severely wounded. “We are very proud to be associated with these two, very fine, non-profit organizations,” explains Chris Gilbert, Toadlick Music Festival Event Coordinator. “It gives us an opportunity to give back to our local community, as well as honor those who have served to defend our country and help the children many of them have left behind. And everyone who joins us at the Festival can share in the satisfaction that comes with helping those in need.” Toadlick Music Festival will be held at the National Peanut Festival Fairgrounds in Dothan, Alabama, April 11-13, and will feature more than 20 of today’s hottest country music and southern rock performers. The event features three days of fun, music and camping. In addition to great music, the event offers activities, vendors and attractions the whole family can enjoy. Get special, holiday-priced, 3-day passes to the festival for a limited time for only $89 by visiting www.toadlick.com. And kids under 12 are free! You can also find out more by following Toadlick on Facebook at www.facebook.com/toadlickmusic or on twitter @toadlickmusic. END

Music Festival Coming to Dothan

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toadlick music festivalTOADLICK MUSIC FESTIVAL is a 3-day outdoor country music festival held at the National Peanut Festival Fairgrounds in Dothan, Alabama on the 22nd, 23rd, and 24th of March 2012. TOADLICK will feature some of the biggest names in Country Music performing on two stages throughout three fun-filled days and nights. General admission tickets are available for purchase online at toadlick.com. Trace Adkins, Sara Evans, Dierks Bentley, Billy Currington, and Montgomery Gentry are just a few of the fifteen acts that will be performing on the two amphitheater stages. Not only is there music but there is camping…Camping spaces (full hook-up, partial hook-up, and primitive) will allow you to enjoy the complete TOADLICK experience.

Durden Outdoor is grateful to have had a first hand experience in helping this great event in coming to Dothan, Alabama. They are utilizing all three of the Durden advertising products: Rotary Poster, Bulletins, and our Digital Network. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. A Rotary Poster program is one of the preferred methods used to penetrate the market and build strong brand saturation. Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events (like TOADLICK Music Festival). Digital billboards are the billboards playing an on a large LED display.  The display shows one specific ad for roughly 8 seconds before rotating to the next advertisement.  The advertisements can be featured for both long term brand building marketing campaigns, and short “pulse advertising” to make a direct advertisement to promote an social event, sale, grand opening, or other event. Different ads can be displayed depending on many variables such as time of the day, month, weather, and more. TOADLICK will surely be FAMOUS before its all over. If you would like to be FAMOUS contact us today and become a part of the Durden Advertising Family.