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Things & Wings Best Wings in Dothan

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Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Things & Wings Restaurant. Things & Wings celebrate their 20th anniversary this year, and once again staked their claim as having the BEST WINGS OF THE WIREGRASS in The Dothan Eagle’s 2012 contest. With 35 sauce choices for wings, they are sure to have your favorite as well. Things & Wings have been a local favorite for years. Their claim to fame is not just for fabulous chicken wings; their NOBO’s (boneless wings), chicken fingers, chef salads, burgers and sandwiches receive rave reviews as well. And don’t forget their renowned Reuben with fresh sliced corn beef which is sure to be a crowd pleaser. Whether you are dining for lunch or dinner, Things & Wings offer a family friendly environment, great customer service and a menu filled with delicious choices you will love. Located in Dothan on Hwy 84 West, South Oates Street, Westgate Pkwy and in Enterprise on Hwy 84 just east of the Boll Weevil Circle, make Things and Wings your next restaurant choice! ThingsNWings-20th-anniversaryTo celebrate their 20-year milestone and Best of the Wiregrass award, Things & Wings used Durden’s 4-Week Rotary Posters to accomplish great reach among the community, and to capture drive-by traffic. With a targeted location schedule and strong creative, this campaign has captured attention throughout the Dothan and Enterprise Market.
“Being an area restaurant chain for 20 years, we have always believed Durden Outdoor Displays gives us the most local advertising exposure for our dollar.” – Wade Ingram, Owner
If you are interested in becoming FAMOUS, like Things & Wings, please contact us today!

Wiregrass Retailers Gear Up For 2012’s Top 7 Fall Holiday Shopping Days

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The retail season is just around the corner, and now is the time to finalize marketing plans. Beginning with Columbus Day, October 8th, seven major retail shopping events line up to provsticky noteide huge opportunities for local businesses . Retail revenue is forecast to be up 3.3% during the 2012 fourth quarter, and traffic counts are expected to increase by 2.8% according to ShopperTrak. That influx should offer retailers the opportunity to convert browsers into buyers.
Experienced retailers know in order to capture those bucks, you must own the top-of-mind awareness position in the category. This means your brand is the first to mind when a consumer thinks of a product or service you offer. To maintain this status, businesses must remain diligent in their promotional efforts.

Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Media experts rely on a blitz & sustain strategy during times such as these to ensure advertising dollars are spent efficiently. This means you fish when the fish are biting. In more relevant terms, savvy advertisers should focus their spend on key shopping dates, but not go silent in between. In today’s high pressure sales environment, you must be out there or you could quickly become invisible.
The Durden Digital Network is perfectly designed to capture your target audience with a heavier display schedule on key dates and a lighter (but not silent) spot load in between. The team at Durden Outdoor have put together several packages to help you plan and focus your advertising in the coming months. Durden’s Kreative team provides excellent marketing and design support to all their clients. Make sure you are taking advantage of the upcoming high seasonal traffic.
You may think it is only September, but it is time to start putting together your Plan of Action. Preparing for the holiday shopping season is an annual ritual that can’t be ignored. The best advice is to start early and stay late – customers start holiday browsing earlier every year, but the decision to purchase may not come as soon as you expect. Contact Us today to get started on our digital network.