Out-of-Home Advertising During COVID-19
In early 2020, at the start of the COVID-19 pandemic, there was a drop in Out-of-Home visibility due to the Safer at Home order and social distancing. Now that we are well over a year into the pandemic, people are getting back on the roads and back to a new “normal” lifestyle. Because of this, billboards were, and still are, an important aspect of your marketing campaign. With more people resuming travel, Durden Outdoor has also seen an increase in COVID-19 messaging, encouraging people to get vaccinated and save lives.
There are several rumors circulating such as “The vaccine causes fertility issues” and “I don’t need the vaccine, I’ve already had COVID.” In order to squash these myths and educate the public, city and state officials are running billboard campaigns that push customers to websites where up-to-date information can be found. The hope is by educating the public, more and more people will get vaccinated, save lives and we can return to normal sooner rather than later. Currently, anyone in the state of Alabama that is 16 or older is eligible to receive the vaccine.
The City of Dothan’s “Love Dothan” campaign ran a series of “Myth” ads utilizing the Durden Digital Network. The campaign features various myths about the COVID-19 vaccine with a website address to get more information about FAQ’s and registering for the vaccine.
The Alabama Department of Public Health also ran a digital Out-of-Home campaign, each featuring a simple but encouraging message about getting vaccinated along with a website to find out more information.
In a time when most people are getting back to being out and about, and therefore are regularly exposed to Out-of-Home advertising, billboards are a critical part of COVID-19 messaging. Social media is so flooded with information about the virus that it’s hard to determine what’s fact and what’s not. For more information on getting the COVID-19 vaccine in the state of Alabama, click HERE.
Do you have an important message to share? Are you looking to increase your brand’s awareness throughout the Wiregrass area? Durden Outdoor Displays, Inc. has been making clients FAMOUS for over 53 years. Check out our services and products by clicking HERE. Contact a FAMOUS Maker today to see how we can increase your bottom line at 334.792.5056.
There are several rumors circulating such as “The vaccine causes fertility issues” and “I don’t need the vaccine, I’ve already had COVID.” In order to squash these myths and educate the public, city and state officials are running billboard campaigns that push customers to websites where up-to-date information can be found. The hope is by educating the public, more and more people will get vaccinated, save lives and we can return to normal sooner rather than later. Currently, anyone in the state of Alabama that is 16 or older is eligible to receive the vaccine.
The City of Dothan’s “Love Dothan” campaign ran a series of “Myth” ads utilizing the Durden Digital Network. The campaign features various myths about the COVID-19 vaccine with a website address to get more information about FAQ’s and registering for the vaccine.
The Alabama Department of Public Health also ran a digital Out-of-Home campaign, each featuring a simple but encouraging message about getting vaccinated along with a website to find out more information.
In a time when most people are getting back to being out and about, and therefore are regularly exposed to Out-of-Home advertising, billboards are a critical part of COVID-19 messaging. Social media is so flooded with information about the virus that it’s hard to determine what’s fact and what’s not. For more information on getting the COVID-19 vaccine in the state of Alabama, click HERE.
Do you have an important message to share? Are you looking to increase your brand’s awareness throughout the Wiregrass area? Durden Outdoor Displays, Inc. has been making clients FAMOUS for over 53 years. Check out our services and products by clicking HERE. Contact a FAMOUS Maker today to see how we can increase your bottom line at 334.792.5056.
The Out-of-Home industry grieves the loss of one of their own. Frankie Stone, Sales Director of 
Durden Outdoor Displays, Inc. recently had the opportunity to partner with the Dothan Rescue Mission to help raise awareness of the hunger crisis in the Wiregrass. There is an estimated 500 people in the Wiregrass area without some form of adequate housing, with over 250 of those people residing inside of the city limits of Dothan. The Dothan Rescue Mission is a shelter first formed in 1979, originally started as a men and women’s lodge and a kitchen for the homeless and less fortunate in the city. They offer very successful programs that feed people daily, provide shelter and offer GED and discipleship classes. They also offer computer, job and life skills to help give each individual opportunities that they may otherwise never be afforded. Today, the Dothan Rescue Mission has a 60-bed Men’s Lodge, 25-bed Women’s Lodge and 16-bed Family Lodge along with a chapel and kitchen. A large part of their success is having donors to help make it all come together. Durden Outdoor’s creative team stepped up to plate to help create a campaign encouraging citizens of the Wiregrass to help support and feed the homeless. With three Digital Displays rotating through out the Durden Digital Network, we hope to encourage and grow community support of the Dothan Rescue Mission. If you or your organization would like to volunteer or donate to the Dothan Rescue Mission, please contact Brad Hardy at 334-794-4637.
Sporting events and festivals have led to a spike in travel and spending in the Wiregrass area. According to the Alabama Tourism Department’s Economic Impact 2015, travelers spent an estimated $263.7 million in Houston County, $55.3 million in Coffee County, $39.3 million in Dale County, $3.2 million in Geneva County and $3 million in Henry County. The numbers through out the state show more than 25 million people traveled in Alabama last year alone. With the increase in the number of vehicles on the road, comes an increase in the number of views on billboards.
One of our local homegrown events, the Slocomb Tomato Festival, utilizes a mix of digital and rotary billboards to announce their event annually. A clean and consistent message is key. Their billboards can be seen on Hwy 231 South and Hwy 52 West in Dothan targeting locals and beach traffic. They also expanded into the Enterprise market to attract even more Coffee County residents to the festival this year. If you are in the Wiregrass this weekend, be sure to stop by the Slocomb Tomato Festival on Friday and Saturday to check out the karaoke contest, car show, The Kentucky Headhunters, and of course sample one of those juicy Slocomb tomatoes.
The team at Durden Outdoor can help you reach over one million cars daily. 