The retail season is just around the corner, and now is the time to finalize marketing plans. Beginning with Columbus Day, October 8th, seven major retail shopping events line up to prov
ide huge opportunities for local businesses . Retail revenue is forecast to be up 3.3% during the 2012 fourth quarter, and traffic counts are expected to increase by 2.8% according to ShopperTrak. That influx should offer retailers the opportunity to convert browsers into buyers.
Experienced retailers know in order to capture those bucks, you must own the top-of-mind awareness position in the category. This means your brand is the first to mind when a consumer thinks of a product or service you offer. To maintain this status, businesses must remain diligent in their promotional efforts.
Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Media experts rely on a blitz & sustain strategy during times such as these to ensure advertising dollars are spent efficiently. This means you fish when the fish are biting. In more relevant terms, savvy advertisers should focus their spend on key shopping dates, but not go silent in between. In today’s high pressure sales environment, you must be out there or you could quickly become invisible.
The Durden Digital Network is perfectly designed to capture your target audience with a heavier display schedule on key dates and a lighter (but not silent) spot load in between. The team at Durden Outdoor have put together several packages to help you plan and focus your advertising in the coming months. Durden’s Kreative team provides excellent marketing and design support to all their clients. Make sure you are taking advantage of the upcoming high seasonal traffic.
You may think it is only September, but it is time to start putting together your Plan of Action. Preparing for the holiday shopping season is an annual ritual that can’t be ignored. The best advice is to start early and stay late – customers start holiday browsing earlier every year, but the decision to purchase may not come as soon as you expect.
Contact Us today to get started on our digital network.
Did you hear about the ADDY’s? Besides the recent buzzed about YouTube video of the show’s audience performance breaking out into the “Harlem Shake”, this year was a huge success! The ceremony was hosted at the Durden Outdoor Sign Museum on February 21st with Durden’s own Amy Kirkland, serving as this year’s ADDY Chair. The hottest creative of the Wiregrass was announced at the Gala. Everyone who attended had a great time enjoying the entertainment, photo booth sessions, delightful dinner and drinks.
The American Advertising Federation, the nation’s oldest national advertising trade association, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The mission of the AAF is to protect and promote the well-being of advertising. They achieve this through an exclusive, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
Every year the creative is bigger and better with fierce competition. The ADDY’s is a way to showcase the talent of businesses, freelancers, and college students. Distinguished panels of creative executives were honored to judge this year’s competition. Among the judges were:
Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Home Mortgage of America – Dothan Branch.
In an ever-changing market, choosing the right mortgage company to handle your financing is very important. Located in over 20 cities across 5 states, Home Mortgage of America (HMA) has become a household name. Its sole purpose, since 1978, has been residential mortgage loans.
Home Mortgage of America – Dothan was chosen by the public as Dothan Eagle’s Best of the Wiregrass 2012. Their office is located at 3230 Ross Clark Circle, near Verizon Wireless and Tropical Smoothie. They are set apart from other loan offices because everything is done in-house, meaning that the file does not go to the National Office to be checked. Known as the home of the 10-Day closing, Home Mortgage America – Dothan is experience you can trust.
After purchasing 500+ spots on 3 digital billboards rotating in the Durden Digital Network, HMA saw an immediate response. The first creative artwork was to celebrate winning the Best of the Wiregrass. The 2nd creative artwork was to communicate the experience in home loans that Home Mortgage America has acquired. With original Durden artwork and an in-house photoshoot, the Durden Creative Team was able to make HMA – Dothan FAMOUS!
To celebrate their 20-year milestone and Best of the Wiregrass award, Things & Wings used Durden’s 4-Week Rotary Posters to accomplish great reach among the community, and to capture drive-by traffic. With a targeted location schedule and strong creative, this campaign has captured attention throughout the Dothan and Enterprise Market.
