According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity […]
Durden Outdoor Displays, Inc. recently had the opportunity to partner with the Dothan Rescue Mission to help raise awareness of the hunger crisis in the Wiregrass. There is an estimated 500 people in the Wiregrass area without some form of adequate housing, with over 250 of those people residing inside of the city limits of […]
Rhonda Harrison, executive director of the Headland Chamber of Commerce, knows that there is more to the City of Headland than what meets the eye. Mrs. Harrison reached out to Durden Outdoor as Headland was in need of a way to promote community events and new businesses that was affordable and consistent. Although initially hesitant, […]
The holiday season is here! While consumers are busy getting together shopping lists, it is a perfect time for businesses to get together their end of the year advertising plan. Holiday spending is expected to increase by 7% – 10% this year, and it is no secret that more shopping means an increase in traffic […]
Fall is in the air and Thanksgiving and Christmas are just around the corner! It seems too early to be talking about Christmas but the countdown to Black Friday is on. Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has already started. A recent poll […]
Beginning at 12:01 a.m. on Friday August 5, 2016, and ending at twelve midnight on Sunday August 7, 2016, Alabama will hold its eleventh annual sales tax holiday giving shoppers the opportunity to purchase certain school supplies, computers, and clothing free of state sales or use tax. You don’t have to be a student or […]
Durden Outdoor Displays, Inc. is a family owned business in Dothan, AL. Since opening in 1968, our firm has never laid anyone off. Our business is expanding and we are looking to hire qualified candidates to fulfill several full time positions in our production department. Below are some of the skills that we are looking […]
With the increasing retail growth to the Troy, AL market, Durden Outdoor expanded its inventory in the Spring of 2016 by acquiring the inventory of Insight Media. First, Durden Outdoor upgraded and better positioned 5 of the 6 locations acquired. Durden also built two new prime time 10’ x 40’ bulletins and also added a […]
Sporting events and festivals have led to a spike in travel and spending in the Wiregrass area. According to the Alabama Tourism Department’s Economic Impact 2015, travelers spent an estimated $263.7 million in Houston County, $55.3 million in Coffee County, $39.3 million in Dale County, $3.2 million in Geneva County and $3 million in Henry County. The […]
TEAM Durden has a lot to be thankful for this Thanksgiving. We are extremely blessed with great customers and wonderful co-workers that we all consider family. This year, we chose the Wiregrass Area United Way Food Bank’s “Stuff the Semi” food drive as a public service project. They will be collecting non-perishable food items, frozen turkeys, and monetary […]
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