Posts

Durden Outdoor Displays, Inc. partners with Pepsi Gulf Coast Jam

By: In: , ,

Durden Outdoor Displays, Inc. is excited to partner with Pepsi Gulf Coast Jam for the 5th straight year, bringing thousands of people to the beautiful beaches of Panama City Beach, FL. Festivalgoers travel from all across the United States not only for the country music but for the views of the most gorgeous beaches along the gulf coast as well. The three-day country music festival is scheduled for Labor Day weekend, September 1st thru 3rd this year.

Pepsi Gulf Coast Jam utilized a mix of 4-Week Rotary Posters and the Durden Digital Network to saturate our ten county service area to include Dothan, Troy, Eufaula, Ozark, Geneva and Enterprise markets to name a few. They were able to run top of the mind awareness ads to promote the festival early on in the campaign. This allowed them to pre-sale tickets and boost the hype for one of the largest country music festivals in the south. Once all artists were secured, they started running ads across both platforms announcing the stellar lineup for the festival. Pepsi Gulf Coast Jam will feature popular country music artists such as Luke Bryan, Little Big Town, Jason Aldean and many more. Tickets to Pepsi Gulf Coast Jam are for all three days and can be purchased HERE. Prices will increase as the festival gets closer so be sure to snatch up your tickets now for the best deal.

Are you interested in becoming FAMOUS in the Wiregrass area AND partying with thousands of your closest friends at Pepsi Gulf Coast Jam? Check out our specials to see how you can earn (2) FREE tickets! For more information, please contact one of our FAMOUS MAKERS at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Out-of-Home Most Effective Driving Online Activity

By: In: ,
According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity each media channel generated. In the past six months, 46% of search was activated by outdoor advertising. Behind search, Facebook came in at 38%, 25% in Instagram and 23% in Twitter. The amount of ad spend share for each media channel verses the amount of online activation proved that Out-Of-Home returns four times the expected rate given its relative ad spend.

With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

ICY BILLBOARD CATCHES MAJOR ATTENTION

By: In: ,
In the South Alabama heat, it’s surprising to see icicles hanging from a billboard. Well here on the corner of Highway 84 West and Ross Clark Circle in Dothan you can see just that. This refreshingly cool addition was created for our client, Ashley Enfinger, for their promotion of Sears Hometown Store and Glacial Cryogenics. Ashley put it best when he said, “The billboard is great, and exactly what we needed to let people know about our businesses. Durden Outdoor is always coming up with a creative way to make us look good.” Our design team had quite a job on their hands to make a design that brought attention to both Sears and Glacial Cryogenics, and gave directions to both locations. For a bit of insider information, designers always say, “Less is more in outdoor.” Fortunately for the designers and the client, everyone was in agreement that we needed to stick with this philosophy and keep the design bold and simple, with just enough embellishment to make everything POP! That is where the icicles came in, deep from our team’s creative subconscious, likely wishing for a chilly reprieve from the near 100 degree weather this summer. These icicle additions add a cool feature (pun intended) to the billboard, drawing attention as they sway in the breeze. Be sure to check out Sears (http://www.searsoutlet.com/Dothan/d/store.jsp?store=4242#/) and Glacial Cryogenics (http://glacialcryo.com/) while you are in Dothan to see how cool they really are! Sears-Store-Glacial-Cryotherapy-Icy-Billboard-Dothan-Alabama  

GOD SPEAKS BILLBOARDS SHOW UP ON DURDEN DIGITAL NETWORK

By: In: ,
Interruption………….. An interruption is typically viewed as an unwelcome pause on progress. However, last week Durden Outdoor launched a Digital Campaign directed at doing just that. In light of months of societal unrest, we felt as if the Wiregrass needed an interruption. These “Signs from God” serve as a ray of hope designed to focus hurried, rush-hour thoughts on God in a creative and thought provoking way. The #FAMOUS MAKERS decided the best platform for this message was the Durden Digital Network. It is the largest digital billboard network in Southeast Alabama with 28+ boards. These boards reach over ONE MILLION+ cars daily in Dothan, Ozark, Enterprise, Eufaula, and Troy. Durden’s “Signs from God” campaign is specifically designed to serve as a positive interruption from the daily commute through entertaining and inspiring content. FinalCollage  

Billboards Add Huge Increase To Dothan Hotel’s Bottom Line

By: In:
In today’s world, many people pre-book their hotel rooms online for convenience.
However, there is still a large percentage who don’t.  The largest hotel in Dothan, AL decided to use billboards to entice this “last minute” group of travelers.  “Most hoteliers just use billboards for directionals.  We wanted to put ours to the test” says Hannah Shiver, GM of the Clarion Inn.
“We decided to promote our new LIKE US OR STAY FREE promotion & we’ve received a tremendous response. The hotel staff keeps track of customers who mention these billboards and have given them credit for $200,000+ worth of business over the past few years. Durden Outdoor not only helped to increase our bottom line, but made us FAMOUS in the process!!” says Hannah.
Clarion
Click or call us today to see how our team of Famous Makers can help to increase your bottom line.  Click here to see other award winning creative.

‘Tis the Season for Giving

By: In: , ,
TEAM Durden has a lot to be thankful for this Thanksgiving. We are extremely blessed with great customers and wonderful co-workers that we all consider family. This year, we chose the Wiregrass Area United Way Food Bank’s “Stuff the Semi” food drive as a public service project. They will be collecting non-perishable food items, frozen turkeys, and monetary donations today at Southside Wal-Mart until 6:00 PM to feed families this holiday season. Whether it be a food drive, paying someone’s utility bill, or simply a kind gesture of “how can I help?” This Thanksgiving, we encourage you to give back to your community and bless someone who may be going through a tough time. “In everything give thanks; for this is God’s will for you in Christ Jesus.” 1 Thessalonians 5:18 Stuff the Semi      

Run. Walk. Donate.

By: In: , ,
SAMC COHDurden Outdoor Displays, Inc. is excited to partner with Southeast Alabama Medical Center Foundation again this year for the annual Sandi McCool Champions of Hope event. Several Digital Billboards were placed strategically around the entire Wiregrass area to promote this wonderful cause. This year’s event will be held on Saturday, October 17th at the Alabama College of Osteopathic Medicine – Dothan Campus. Champions of Hope honors all breast cancer survivors and pre-vivors. Each year sponsors, runners, walkers, survivors and their families and friends gather to raise money and awareness about the importance of early detection and intervention.

FREE Gulf Coast Jam Tickets

By: In:
 
JulyGCJ2015-Ad
JULY ranks as one of Alabama’s highest traveled months. Reach thousands of drivers in multiple traffic patterns with one of (3) Digital Billboard Blitz’s on our exclusive Digital Network. During the months of July and August, book one of our popular 6 day digital blitz’s and you will receive (2) FREE Gulf Coast Jam tickets ($300 Value). Rock out with Miranda Lambert, Lady Antebellum, Keith Urban and many more! Your ads must be booked and pick any 6 consecutive days in July for your ad to run on 5, 8 or 11 digital billboards in any of our 4 Wiregrass markets! The Durden Digital Network is the largest digital billboard network in Southeast Alabama. We offer our clients access to 27 Digital Billboard Locations reaching over ONE MILLION+ cars daily in Dothan, AL Ozark, AL Eufaula, AL and Enterprise, AL. **Supplies are limited and only awarded with packages greater than $1265.00. Tickets are subject to availability at time of contracting.**
JulyGCJ-2015-BacktoSchool
As Southeast Alabama’s leader in outdoor advertising, Durden Outdoor Displays, Inc has been making clients famous since 1968. With a marketing network of 1000 plus billboard, poster, and full color digital displays, your message can be effectively promoted with Durden Outdoor.
 

National Peanut Festival Reaches 180,000+

By: In:
The nation’s largest peanut festival is held in Dothan, AL each fall to honor local peanut farmers and to celebrate the harvest season. The 71st annual National Peanut Festival will be held October 31st thru November 9th this year. Now located on Hwy 231 South, the festival has grown from a 3-day event in 1938 to a 10-day event, attracting attendance in excess of 180,000. What better way to reach 180,000+ fair-goers than the Durden Digital Network! Check out these two Digital Billboards located at key intersections on Hwy 231 South that are sure to catch your consumer’s eye. This 10-day Digital Showing offer expires 10/27. Contact your Durden Sales Representative today to reserve your space. Hunts
Saunders

Durden Outdoor Announced as Official Sponsor of 2014 Pepsi Gulf Coast Jam

By: In:
bannerThe 2014 Pepsi Gulf Coast Jam (PGCJ) is a three-day country music festival that will be held on August 29th, 30th, and 31st in Panama City Beach (PCB), Florida.  This three day event will be packed full of musical talent. The Music Festival is launching its second annual festival with a bang, and Durden Outdoor is a proud sponsor again! In its inaugural year, Pepsi Gulf Coast Jam attracted thousands of country fans from all over the United States and beyond with a lineup that included Toby Keith, Brantley Gilbert, Trace Adkins and many more. Executive Producer of Pepsi Gulf Coast Jam, Rendy Lovelady, is expecting 2014 ticket sales to far exceed the attendance that the festival drew in 2013. With the help of Durden, they were able to reach locals and Florida beach travelers in the following Alabama markets:  Dothan, Eufaula, Geneva, Enterprise, Ozark, Headland, Abbeville, Troy, Brundidge. Blake-Shelton Carrie-Underwood Dierks-Bentley PGCJ is utilizing multiple of Durden Outdoor’s billboard mediums (Rotary Posters, Digital Network, & Static Bulletins) to advertise their headlining acts that will be performing Labor Day weekend in PCB. Country music’s superstars Blake Shelton, Carrie Underwood and Dierks Bentley are this year’s headlining acts. Carrie is set to headline Friday, August 29th, while Dierks headlines Saturday, August 30th, and Blake closes out the festival, headlining Sunday, August 31st! What should you expect at Pepsi Gulf Coast Jam? During the day, find yourself with white “sugar” sand beneath your toes and ocean waves washing up on the shore at our beach stage located at the M.B. Miller County Pier (12213 Front Beach Road). As the sun begins to set, shuttle over to Frank Brown Park (16200 Panama City Beach Parkway) and JAM out to our star studded headline stage late into the night. Once you’ve had far too much fun for one day catch some shut-eye in your beachfront condo or hotel. Multiple condos in Panama City Beach are providing various packages that include room rates & passes to the Music Festival. Want to stay up to date on what’s happening at Pepsi Gulf Coast Jam? An app is now available for download on all iPhone and Android mobile phones through the app store. The app is a great resource for deals, info, schedules, and photos. For more information about Pepsi Gulf Coast Jam’s lineup, VIP & General Admission Tickets, lodging partners, directions, partnership opportunities, parking, and vendors, please visit www.gulfcoastjam.com. Pepsi Gulf Coast Jam is a production of PCB Entertainment, LLC. If you are interested in utilizing out-of-home media to promote your next event in South Alabama please contact our sales team. We can help you reach over 1 million cars (daily) about your upcoming local or long distance event. Click here to email the Durden Sales Team.