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Complete Hearing

Have you heard? Kristy and Patrick Walding are providing you modern hearing care at Complete Hearing. While Complete Hearing is new to Dothan, many folks already know Kristy Walding. She’s served the Wiregrass Area for over 15 years. Her experience in client and hearing instrument care is second to none. Kristy and Patrick came to Durden Outdoor Displays in need of a campaign. A campaign that would let everyone in the Wiregrass Area know that Complete Hearing was now open. By advertising at all, your viewer is led to believe that you are in fact, open—coming soon messages aside. Unfortunately many campaigns state this obvious fact, leading to an unremarkable campaign. Don’t underestimate the power of a boring campaign. It can flatten your profits. It can sink your ROI. So, how were we to take this simple message and adapt it in such a way that it fit with the Complete Hearing brand? And, furthermore, how were we to convey it in a unique way, so as not to alienate their audience? With all that in mind, the pressure was on. Our art department collaborated with the Complete Hearing team and the end result took an old notion and refinished it to its former glory. Is the idea sound? Does it ring true? Leave us a comment and let us know.

Digestive Health: If 2020 Were a Drink

This year has been unlike any other. Most would agree that it has not had a great taste to it. Here’ hoping that taste doesn’t linger.
Digestive Health Services (DHS) was looking for a new summer campaign. Something that would speak to our general disdain for 2020. Never ones to shy away from humor, DHS decided to turn this lemon of a year into lemon aid, err Colon Prep.
The idea was first presented by DHS and our creative team took it and created two ads with a cohesive theme. That theme being alcohol advertisements. If we’re going to speak about 2020 as a cocktail (or mocktail), why not mix it up and pay homage to the classics in look and feel.
These two ads have been running in both the Durden Digital Network and Poster Rotary System. So, go on, drink ’em in. Got another suggestion for 2020’s drink of the year? Let us know in the comments.
  If you are interested in becoming FAMOUS in the Wiregrass area contact us today at 334-792-5056 or sales@durdenoutdoor.com.        

Area 51 Products Chosen as Advertiser of the Week

photoEach week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Area 51 Tactical, your local tactical gear and gun supplier. Are we talking about the Area 51 in the state of Nevada? No, Area 51 Products LLC is located in Dothan, Alabama on Highway 231N (also known as Montgomery Highway). North of Ross Clark Circle, Area 51 is approximately 25 minutes from Fort Rucker and an hour and a half from Fort Benning. Area 51 has been providing great products at great prices to the shooting community since 1998. For several years their primary selling venue was eBay. Just recently they decided to partner with Durden Outdoor Displays, Inc. to help promote their local store location.  Their store front is open six days a week. Local customers are welcome to visit, shop, and discuss any product/shooting questions they may have.  It is impossible to miss the largest extension in the Dothan Market.  You can see their 10’x 42’ bulletin located 100 yards ahead of the store front with a HUGE green alien holding their sign. “The billboard is awesome! It is exactly what I dreamed it would be! The Creative Department captured my vision perfectly & our customers are raving about it,” says Don Nicholson, Owner. With a wide selection of ammunition, books, clothing, firearms, accessories, flashlights, lasers, holsters, guns, optics, duty gear, tactical gear, cases, & targets, they have all you could ever need. And if they don’t – they can get it for you in 3 to 4 business days. Let Area 51 Tactical supply your next shooting necessities and let us make you FAMOUS, Contact us today!  

Fortis College Increases Enrollment with Billboard Campaign

fortis As a leading Medical career training school in Alabama, Fortis College sought out a way to inform the locals of their programs in Electrical Trades. HVAC- R Trades, Medical Assisting, Medical Office Administration, and Pharmacy Technology. In 2009, Fortis College began marketing their programs through Durden Outdoor Displays. First, Fortis started using Durden’s four week rotary billboards promoting Medical Assisting and Pharmacy Technician Programs.
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.
Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
  • HVAC-R Program
  • Medical Assisting
  • Pharmacy Tech
Fortis College has been working closely with our Creative Team and has been utilizing their award winning in-house design services. The Fortis Campaign has stayed clean and consistent because of the Creative Departments desire to make a cohesive statement for the client.
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.
Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!  

Dothan Magazine Ad for Durden Outdoor

The creative team at Durden Outdoor recently completed a new double truck ad for Dothan Magazine.  A double truck ad is a two page ad where the pages are facing each other.  A double truck ad allows for a lot of space to display your marketing message.  The new Durden ad features the FAMOUS tagline meaning Durden Outdoor is in the business of making other companies FAMOUS.  The effects done to the word FAMOUS were completed using Photoshop layer styles and 3D effects. Durden Outdoor utilizes high quality graphic design tools including CorelDRAW, Adobe Photoshop, and Illustrator to create effective marketing messages.

Keep in mind, part of the deal when starting a marketing campaign at Durden Outdoor is having our award winning creative team design an effective billboard design for your business.  The Durden crreative team treats each company differently based on goods and/or services offered to ensure you have the best possible marketing message posted.  Contact us today to see what the Durden Outdoor creative team can do for your business.

Eagle Eye Outfitters Fish Billboard

 

Creative advertising generates impressions.  When you have the public’s attention it is much easier to captivate your audience.  If they are not looking they are not buying.  Durden Outdoor has been working with Eagle Eye Outfitters to establish brand identity and to direct traffic to their location in Dothan, Alabama.  This summer Eagle Eye Outfitters wanted to feature the fishing clothing they offer.

dsc_5223The client provided a picture of the man fishing leaving the creative design ideas to the Durden Creative Department.  The billboard design concept quickly evolved from a simple extension of the man over the top of the billboard to the eye catching design you see.  At first thought the massive 5 foot tall extension seemed to get the job done.  After more brainstorming and discussion our creative staff decided to add a huge fishing pole and fish to the left side of the board.

The fish was designed in a 3D CAD program.  The parts were sent out to be CNC Laser Cut.  The body of the fish is cut from .063 aluminum and the internal braces for the fish are CNC laser cut from .1875 P&O Steel plate. The fish assembly bolts together with 15 bolts and once it is bolted together it is very rigid. The total weight of the fish is roughly 6 pounds.

The end result is a shiny fish swinging in the wind and catching the attention of those passing by.  The client has already reported a large number of people commenting on the billboard within the first 2-3 days of it being posted.  This design will run for about 6 months before being replaced with the fall line marketing message. Read more