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Scarborough & Associates is Now Hiring Electricians

Durden Outdoor Displays, Inc. partnered with Scarborough & Associates to help them get the word out that they are now hiring electricians. By utilizing the Durden Digital Network, Scarborough & Associates was able to get their message up quickly. Do you know an electrician looking for a job or change of pace? Give Scarborough & Associates a call at 334-794-2781. Scarborough

FREE Gulf Coast Jam Tickets

 
JulyGCJ2015-Ad
JULY ranks as one of Alabama’s highest traveled months. Reach thousands of drivers in multiple traffic patterns with one of (3) Digital Billboard Blitz’s on our exclusive Digital Network. During the months of July and August, book one of our popular 6 day digital blitz’s and you will receive (2) FREE Gulf Coast Jam tickets ($300 Value). Rock out with Miranda Lambert, Lady Antebellum, Keith Urban and many more! Your ads must be booked and pick any 6 consecutive days in July for your ad to run on 5, 8 or 11 digital billboards in any of our 4 Wiregrass markets! The Durden Digital Network is the largest digital billboard network in Southeast Alabama. We offer our clients access to 27 Digital Billboard Locations reaching over ONE MILLION+ cars daily in Dothan, AL Ozark, AL Eufaula, AL and Enterprise, AL. **Supplies are limited and only awarded with packages greater than $1265.00. Tickets are subject to availability at time of contracting.**
JulyGCJ-2015-BacktoSchool
As Southeast Alabama’s leader in outdoor advertising, Durden Outdoor Displays, Inc has been making clients famous since 1968. With a marketing network of 1000 plus billboard, poster, and full color digital displays, your message can be effectively promoted with Durden Outdoor.
 

Durden Strategically Expands Digital Network

In April Durden Outdoor Displays added two digital billboard locations to its expanding digital network. These new locations are in two of Dothan, Alabama’s fastest growing traffic areas – U.S. Highway 231 South at Saunders Road and U.S. Highway 84 East at Ross Clark Circle. New Locations
“Our business is about posting great creative advertisements  in front of the maximum amount of targeted prospects,” says Bill Durden, vice president and creative director of Durden Outdoor Displays, Inc. “When we do this, we produce results for our clients.”
These two locations were strategically chosen because of their high increase in daily traffic over the past several years. The segment of Highway 231 South between Ross Clark Circle and Saunders Road has seen a healthy 16 percent increase in traffic over the past 11 years to 33,610 per day. During this same time period Highway 84 East at Ross Clark Circle has seen a steady 8 percent increase in daily traffic. This popular intersection now boasts over 64,000 cars per day according to the Alabama Department of Transportation (ALDOT). Durden Outdoor Displays, Inc. is a local, privately owned firm which expanded from traditional billboards to high-tech digital displays in 2007. Over the last seven years Durden’s digital network has expanded to 27 locations spanning four Southeast Alabama counties. This network reaches more than one million cars daily. Durden Outdoor is the largest out-of-home media provider in nine Southeast Alabama counties with over 1000 faces. For an up-to-date traffic count map of the state of Alabama, please visit our web page.

Durden Sponsors Toadlick Music Festival for Second Year

3D Toadlick Bulletin

3D Toadlick Bulletin

Toadlick Music Festival is a three-day outdoor country and southern rock event held at the National Peanut Festival Fairgrounds in Dothan, Alabama, on April 24-26, 2014. For the second year in a row, Durden Outdoor is proudly sponsoring the Toadlick Music Festival. The festival, in its third year, drew 40,000 music fans in 2013. “Toadlickers” came from 40 states and 10 foreign countries, all-eager to see some of the biggest names in country music. The 2014 music festival is expecting to have their largest crowd in its three-year history. Toadlick is an affordably priced B.Y.O.B. (Bring Your Own Booze) festival that offers free admission to children 12 and under. This year you will be able to see many big name bands as well as local bands. 2014 Toadlick Line Up Includes:
  • REO Speedwagon (Saturday)
  • The Band Perry (Saturday)
  • Joe Nichols (Saturday)
  • Gloriana (Saturday)
  • Merle Haggard (Friday)
  • Gary Allen (Friday)
  • Molly Hatchet (Friday)
  • Arron Lewis (Friday)
  • Billy Currington (Thursday)
  • Colt Ford (Thursday)
  • + MORE!
Toadlick Digital

Toadlick Digital

To help promote the Toadlick Music Festival, Durden Outdoor utilized multiple digital billboards in their digital billboard network to feature the top music artists that will be performing in April of 2014. Durden’s Creative team also developed (in-house) a custom-built, 3D, 30-foot toad tongue at the festival ground’s billboard. You can see the toad’s tongue from ten miles down the road snatching up its tickets for the festival. If you are interested in more information or tickets for the Toadlick Music Festival Please click here. If you are interested in utilizing the Durden Billboard Network, as Toadlick did, to promote your next event please contact our sales team. We can help you get the word out to over 1 million cars (Daily) about your upcoming local or long distance event. Click here to contact our sales team.  
Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Projected Logo

Toadlick Projected Logo

 

Countdown Christmas & NYE on our Digital Network!

  Durden-Holiday Countdowns It seems so early to be talking about the Holidays, but the countdown to Black Friday has begun! Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has started. A recent poll reflected typical consumer holiday shopping plans: • 38% start their holiday shopping by mid-October • 34% start on Black Friday • 18% start in early December • 5% start a few days before the holidays • 3% start on Cyber Monday We’ve created 3 digital billboard countdown pieces for you to entice your customer to remember you during this Holiday Season. Contact our Sales Team today to begin your countdown, 334-678-2209 or sales@durdenoutdoor.com

Shanna Peoples Missing from Geneva, AL

shannapeoples-missingThe Geneva Police Department, Geneva County Sheriff’s Department, the Alabama Bureau of Investigation, and the Federal Bureau of Investigation are conducting an active investigation into the disappearance of Shanna Genelle Peoples. As you will remember Shanna went missing on Thursday, September 8, 2011, around 3:30 pm.  Shanna was last seen in the area of 303 North Morris Street, in Geneva, Alabama.  Although it is unclear of the clothing that Shanna was wearing, it is believed that she was wearing blue denim Capri pants and a green tank top.  Shanna has a limited mental capacity, and investigators are not sure if she was the victim of an accident or if she was harmed by someone. Shanna was known to walk and ride her bicycle in the community.  She loved McDonalds and soft drinks and would often ride or walk to either Magnolia Market located on Magnolia Avenue in Geneva or C & M Grocery located on Maple Avenue in Geneva. Geneva is a cohesive and caring community and we know that everyone wants to bring Shanna home.  She is a beloved member of this community and we are asking the citizens of Geneva and the surrounding communities to join us in the effort to bring Shanna home.  Investigators believe that success in this case will come from a joint effort between the citizens in the community and the law enforcement agencies involved in the investigation.  Investigators would also like to thank the public for the information they have provide thus far, and encourage them to continue providing leads and information.  Investigators in the case believe that they are individuals who have information regarding Shanna’s disappearance, and these individuals are strongly encouraged to report that information no matter how small they believe it is.  Please allow the investigators to determine how important or relevant the information may be. This case has been, is, and will remain a priority for local, county, state, and federal law enforcement.  The investigators remain hopeful for a successful conclusion.

Durden Outdoor Welcomes ACOM Students & Families

Alabama College of Osteopathic MedicineDurden Outdoor Displays, Inc. is proud to Welcome ACOM Students and Families to Dothan, AL! We are excited that Dothan is the home of ACOM and cannot wait to see the growth that it brings to the medical industry and community. ACOM is the first osteopathic college in Alabama and 1 of 34 in the nation. Open house will be held today, July 29th, and classes will begin on August 5th.

Durden Designs 3D Billboard for Local Bankruptcy Firm

mydebtWhitaker Marketing came to Durden Outdoor with the idea of collaborating to promote their client Espy, Metcalf & Espy, P.C.   Known as Dothan’s bankruptcy lawyers, EMEPC, have more than 60 years combined in bankruptcy law, and have helped thousands of individuals and families escape or decrease crushing debt burdens. The design process of Espy, Metcalf & Espy began with several creative meetings researching the topic, defining the direction, and strategizing about the possibilities. This is when the “Ball & Chain” concept emerged from our creative minds and leapt onto the dry erase board. The expression “ball and chain” refers back to the actual ball and chain, which was a heavy metal ball secured to a prisoner’s leg by means of a chain and manacle. The ball and chain was in use in both Britain and the USA by the early 19th century (and possibly much earlier.) The earliest citation in print is from The Times, January 1819. Now, it is used as a slang term for a burden that you must carry around with you. In our design the “Ball and Chain” is a metaphor for how debt can be a burden and weigh you down. With the design sketched out, Durden’s Creative department began designing and revising the billboard. After a few ideas were mapped out the initial design was presented to the client for review. Once the concept was given a go-ahead the 3D idea developed while meeting with Durden’s production department. Excitement had sprung with this new 3D idea between all three entities! The artwork was approved and the agency decided to creatively spend their client’s ad budget on (1) stationary bulletin strategically located on Main Street in Dothan, Alabama [across from Wiregrass Church.] To add frequency and coverage to this “MY DEBT” ad campaign, they also included a digital rotary showing on our Durden Digital Network. The team at Durden then began engineering and building the 20 foot 3D Chain and Cuff to fit on the billboard. You can see how we made it by clicking HERE. Shortly after it was installed Sharon Whitaker, President of Whitaker Marketing, notified us that the client had already received a lot of positive feed back from their 3D billboard. Creating the RIGHT IDEA for the RIGHT CLIENT equals “FAMOUS” every time.   Durden Outdoor was beyond ecstatic about developing and producing this billboard campaign for Whitaker Marketing and  Espy, Metcalf & Espy, P.C.’s Bankruptcy Practice. To find out how to add a 3D PROP BILLBOARD to your next marketing campaign, contact one of the FAMOUS MAKERS at DURDEN OUTDOOR today at sales@durdenoutdoor.com.

2013: Year of the Snake

The Durden FAMOUS TEAM wanted to come out of the gate running in 2013! How could we get some attention on our digital billboards with self-promotional ads? We made it our personal goal to create content that would make drivers cringe, laugh, cry, sigh and give tribute.
Behold the Durden Outdoor homage to the Chinese YEAR OF THE SNAKE, 2013. The basis was to use a TEASER and ANSWER ad in a creative way to show how well our medium works with a unique message. “What if we used a super tight crop of a snake’s face so the driver could get eerily intimate with the graphic,” says Bill Durden Creative Director at Durden Outdoor Displays, Inc.  “Sometimes you have to show potential clients how strong a simple message can be on a billboard.”
The teaser self promo simply said “2013 – THE YEAR OF THE SNAKE” with a huge bright green python’s face on the board.  The ad played for almost three weeks on the entire DURDEN DIGITAL NETWORK in Dothan, Enterprise, Eufaula, and Ozark, Alabama. 2013 Year of the Snake
The verdict? Billboards definitely work! The traffic department at our company was filled with calls and emails about the “snake ad” playing on our Digital Network. We had originally planned on playing the teaser for a full 4 weeks.  However, because of so many audience inquiries, we decided to go ahead and release the answer one week earlier.
Today, we released the answer to the teaser which had an over lay on top of the snakes face saying “FAMOUS RULE #2 – Simple Ads Work”. Famous Rule #2
Fact: Uncluttered billboards achieve greater success. We preach this over and over at Durden Outdoor Displays, Inc. because we know that it will work for any company. Your audience is zipping by at 45+ miles per hour and they only have about 6 seconds to notice, become engaged and process you message. Don’t make it difficult to reach your consumer by cramming your billboard with too much content.
For simple ideas on how to make your marketing plan “HISS” in 2013, please contact the FAMOUS MAKERS at sales@durdenoutdoor.com or call us at 334-792-5056.
 

Enterprise State Community College featured as Advertiser of the Week

escc-bulletin Each week Durden Outdoor Displays, Inc. highlights the valuable services of our advertisers. The advertiser of this week is Enterprise State Community College, home of #WeevilNation. Enterprise State Community College is based out of Enterprise, AL. However, they have campuses all across the great state of Alabama to include Albertville, Andalusia, Decatur, Fort Rucker, Mobile, Ozark, and Online as well. ESCC’s mission is to serve students and communities by providing educational opportunities that enhance the quality of life and promote economic development. Enterprise State Community College is well known for their excellence in academics as well as their Alabama Aviation Center campuses. The Aviation Technical Training Centers at ESCC afford students the opportunity to major in different aviation maintenance programs. Enterprise State Community College partnered with Durden Outdoor Displays, Inc. to help promote their Enterprise, AL Campus as well as their Alabama Aviation Center Campus in Ozark, AL. Since the Boll Weevil is ESCC’s mascot, their marketing department came up with a unique hash tag of “#WeevilNation” to keep up with the latest news from ESCC. Students are encouraged to use #WeevilNation when posting photos or updates relating to Enterprise State Community College on social media sites such as Pinterest, Twitter and Instagram. This allows students as well as the public to easily find what is going on in relation to ESCC by simply searching #WeevilNation on these sites. ESCC utilizes Digital Displays, Bulletins and 4 WK Rotary Boards throughout Coffee, Dale, and Geneva County to get the word out about #WeevilNation. To tie in the entire campaign, Durden Outdoor Displays, Inc. designed a Banner Stand for their Trade Shows and events throughout the year. Enterprise State Community College has done a great job by keeping their advertising campaign consistent. Sticking with #WeevilNation allows for effective and efficient long term branding. “Working with Durden helps make it easy to get our message out. They’re always professional, creative, and have a wide coverage area in the Wiregrass.” – Deidre Frith, Director of Marketing and Media Relations. If you would like to be made FAMOUS like Enterprise State Community College, Contact Us today!