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Make A Statement With Billboards

Uniquely designed billboards are often the most memorable ads. Whether it’s a clever or unexpected out-of-the-box design, billboards executed well are eye-catching and draw consumers in to learn more about your business.

We pride ourselves on our award-winning creative department. We love working with customers who allow us to create outside of the parameters of a standard sign and really bring the idea to fruition. With the help of our production department, we have designed and implemented some pretty impressive billboards that have increased our customers’ bottom line. Check out some of the unique billboards that can offer great inspiration for your future Out-of-Home advertisement.

 

Dothan Chrysler Dodge Jeep Ram Fiat

      The Jeep extension and real time headlights create exciting imagery that is sure to catch the eyes of drivers who are looking for adventure. With a large and noticeable directional arrow, potential customers can easily make their way to the dealership to take advantage of Dothan Chrysler Dodge Jeep Ram Fiat’s great prices. This 14’ x 48’ bulletin is a perfect example of adding some small but key features that really bring the sign to life.

Eagle Eye Outfitters

      This 10’ x 42’ bulletin features an Omni-heat reflective Columbia jacket. Lined with red LED’s, the lining of the jacket lit up at night, bringing brand awareness to Eagle Eye Outfitters. It helped draw the attention of all those looking to buy something to keep them a bit warmer during the cooler season. Big, bold text and bright colors really took this design to the next level.

Hardee’s

  Sometimes, the food speaks for itself. That was the idea behind this 10’ x 42’ bulletin for Hardee’s. It boasts an oversized extension to make the shape of the burger seriously pop. Since this appetizing design will make passing drivers hungry, it also features large, simple text to inform the viewer of the closest Hardee’s locations.

Smoothie King

    This Smoothie King billboard is a rotary poster that is wrapped with vinyl. It utilizes an extension to create a straw for the smoothie cup. This was a simple addition to the design that made the item look and feel even more life-like.

Bryan Pharmacy

  This 10’ x 36’ bulletin for Bryan Pharmacy features “Boll Weevil Bryan,” which is a clever decision for a company that is advertising in Enterprise, AL, where the boll weevil is the unofficial symbol of the city. This billboard features a waving arm, which is a unique, eye-catching design element to incorporate. This campaign won a Silver American Advertising Award!

Mr. Mattress

    Mr. Mattress, a mattress superstore in Dothan, AL, wanted a design that is big, bold and tells a simple story – Shop Local, Save Money, Sleep Better. Durden Outdoor created a giant inflatable pillow to attach to the front of the 14’ x 48’ bulletin to bring it to life. In addition, the client wanted a billboard on the west side of town welcoming traffic into the circle city. Nothing says “Welcome to Dothan” quite like the owner waving to eastbound traffic to say hello. Check out the full video on how these designs came to life by clicking HERE. Do you have a creative billboard idea and need the right team to execute it? Give the FAMOUS Makers a call today at (334) 792-5056 or visit our website to learn how we can bring ideas to life and increase your bottom line.

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Durden Outdoor Displays, Inc. partners with Pepsi Gulf Coast Jam

Durden Outdoor Displays, Inc. is excited to partner with Pepsi Gulf Coast Jam for the 5th straight year, bringing thousands of people to the beautiful beaches of Panama City Beach, FL. Festivalgoers travel from all across the United States not only for the country music but for the views of the most gorgeous beaches along the gulf coast as well. The three-day country music festival is scheduled for Labor Day weekend, September 1st thru 3rd this year.

Pepsi Gulf Coast Jam utilized a mix of 4-Week Rotary Posters and the Durden Digital Network to saturate our ten county service area to include Dothan, Troy, Eufaula, Ozark, Geneva and Enterprise markets to name a few. They were able to run top of the mind awareness ads to promote the festival early on in the campaign. This allowed them to pre-sale tickets and boost the hype for one of the largest country music festivals in the south. Once all artists were secured, they started running ads across both platforms announcing the stellar lineup for the festival. Pepsi Gulf Coast Jam will feature popular country music artists such as Luke Bryan, Little Big Town, Jason Aldean and many more. Tickets to Pepsi Gulf Coast Jam are for all three days and can be purchased HERE. Prices will increase as the festival gets closer so be sure to snatch up your tickets now for the best deal.

Are you interested in becoming FAMOUS in the Wiregrass area AND partying with thousands of your closest friends at Pepsi Gulf Coast Jam? Check out our specials to see how you can earn (2) FREE tickets! For more information, please contact one of our FAMOUS MAKERS at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Out-of-Home Most Effective Driving Online Activity

According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity each media channel generated. In the past six months, 46% of search was activated by outdoor advertising. Behind search, Facebook came in at 38%, 25% in Instagram and 23% in Twitter. The amount of ad spend share for each media channel verses the amount of online activation proved that Out-Of-Home returns four times the expected rate given its relative ad spend.

With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Feeding the Wiregrass

Durden Outdoor Displays, Inc. recently had the opportunity to partner with the Dothan Rescue Mission to help raise awareness of the hunger crisis in the Wiregrass. There is an estimated 500 people in the Wiregrass area without some form of adequate housing, with over 250 of those people residing inside of the city limits of Dothan. The Dothan Rescue Mission is a shelter first formed in 1979, originally started as a men and women’s lodge and a kitchen for the homeless and less fortunate in the city. They offer very successful programs that feed people daily, provide shelter and offer GED and discipleship classes. They also offer computer, job and life skills to help give each individual opportunities that they may otherwise never be afforded. Today, the Dothan Rescue Mission has a 60-bed Men’s Lodge, 25-bed Women’s Lodge and 16-bed Family Lodge along with a chapel and kitchen. A large part of their success is having donors to help make it all come together. Durden Outdoor’s creative team stepped up to plate to help create a campaign encouraging citizens of the Wiregrass to help support and feed the homeless. With three Digital Displays rotating through out the Durden Digital Network, we hope to encourage and grow community support of the Dothan Rescue Mission. If you or your organization would like to volunteer or donate to the Dothan Rescue Mission, please contact Brad Hardy at 334-794-4637.

45 Days until Christmas!

The holiday season is here! While consumers are busy getting together shopping lists, it is a perfect time for businesses to get together their end of the year advertising plan. Holiday spending is expected to increase by 7% – 10% this year, and it is no secret that more shopping means an increase in traffic through out the Wiregrass. The Durden Digital Network is perfect for targeting shoppers with our 28 digital billboards located in Dothan, Enterprise, Ozark, Troy and Eufaula. Ad placement in high traffic areas, along with a memorable message developed by our Creative Team, makes for an extremely valuable advertising opportunity. Digital Blitzes are an effective way to concentrate advertising efforts on certain key dates. Durden Outdoor is currently offering some pretty great Black Friday Blitz Packages (see below). If your company would like to increase their bottom line during the holiday season, contact one of our creative image advisers today to take advantage of these specials.   Black Friday Digital Billboard Sale

GOD SPEAKS BILLBOARDS SHOW UP ON DURDEN DIGITAL NETWORK

Interruption………….. An interruption is typically viewed as an unwelcome pause on progress. However, last week Durden Outdoor launched a Digital Campaign directed at doing just that. In light of months of societal unrest, we felt as if the Wiregrass needed an interruption. These “Signs from God” serve as a ray of hope designed to focus hurried, rush-hour thoughts on God in a creative and thought provoking way. The #FAMOUS MAKERS decided the best platform for this message was the Durden Digital Network. It is the largest digital billboard network in Southeast Alabama with 28+ boards. These boards reach over ONE MILLION+ cars daily in Dothan, Ozark, Enterprise, Eufaula, and Troy. Durden’s “Signs from God” campaign is specifically designed to serve as a positive interruption from the daily commute through entertaining and inspiring content. FinalCollage  

WE’RE LOOKING FOR A FEW GOOD FOLKS!

Now Hiring Pic Durden Outdoor Displays, Inc. is a family owned business in Dothan, AL.  Since opening in 1968, our firm has never laid anyone off.  Our business is expanding and we are looking to hire qualified candidates to fulfill several full time positions in our production department. Below are some of the skills that we are looking for: Sign / Billboard Installers  Climb & work well with heights Active/clean drivers license required / CDL not required but appreciated Pass a drug test On the job paid training with an experienced journeyman Learn how to install billboards and work on our Durden Digital Network General Shop Maintenance Duties Welding / Fab Shop Apprentice Experience with prepping & painting steel / metal with a spraygun Candidate must possess a positive attitude, flexibility and willingness to learn. Our benefits include: 4 Day Work Week (Mon-Thurs) (1) Paid Week of vacation 100% Company funded annual profit share program Bi-Annual Bonuses Home Every Night New Equipment / Trucks Low Employee Turnaround Advancement Opportunities PLEASE STOP BY OUR OFFICE AT 5500 US HWY 431 N. DOTHAN, AL 36303 OR EMAIL YOUR RESUME TO: jobs@durdenoutdoor.com

Durden Outdoor Expands Inventory in Troy, AL

image With the increasing retail growth to the Troy, AL market, Durden Outdoor expanded its inventory in the Spring of 2016 by acquiring the inventory of Insight Media. First, Durden Outdoor upgraded and better positioned 5 of the 6 locations acquired. Durden also built two new prime time 10’ x 40’ bulletins and also added a new 10’ x 40’ Digital at the highest traffic intersection in the city. To help support the demand of circulation for business who like to saturate the market by using our Rotary Poster Program, we expanded our rotary inventory by adding six new Rotary Poster Boards. Troy is looking forward to the retail growth coming in first Quarter of 2017. Phase One of the new Publix Shopping Center will open which will have eleven store fronts attached and several outer parcels. There are already three new restaurants committed along with a new bank to be built on one of the outer parcels. There will be two new Credit Unions coming to Troy later in 2016. There are also plans for a new retail strip to be added across from Santa Fe Cattle Company. So far in the past year, Troy has seen a new tire store open (Jim Whaley Tires) along with a new Owner of the Ford Dealership and name change to Pike County Ford, the opening of Chicken Salad Chick and several other new retail establishments. After seeing all the new growth in the City of Troy over the past couple of years, Durden Outdoor saw the need to go in and create more inventory and upgrade some existing inventory to be able to support the demand  and have the best billboard positions for our Clients.  We are excited about the growth of Troy and look forward to helping make many businesses FAMOUS in the Troy, Alabama market.
**NEW** AVAILABLE TROY BILLBOARDS AS OF 7/15/2016
Pike County Population:  32,899
 
Contact us at sales@durdenoutdoor.com with questions about rates for below.
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Bulletin #7737:  Hwy 231 @ 3 Notch St / Next to CVS
Poster #2905: University Blvd @ Brundidge St. (entrance to Troy Campus)
Bulletin #7739:  Hwy 231 @ Hwy 167 (north of Don Walker’s) southbound face
Bulletin #7740:  Hwy 231 @ Hwy 167 (north of Don Walker’s) northbound face
Poster #2902: Hwy 167 across from The Half Shell Oyster Bar
Bulletin #7753:  Hwy 231 / Just north of Troy Regional Hospital