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National Peanut Festival Reaches 180,000+

The nation’s largest peanut festival is held in Dothan, AL each fall to honor local peanut farmers and to celebrate the harvest season. The 71st annual National Peanut Festival will be held October 31st thru November 9th this year. Now located on Hwy 231 South, the festival has grown from a 3-day event in 1938 to a 10-day event, attracting attendance in excess of 180,000. What better way to reach 180,000+ fair-goers than the Durden Digital Network! Check out these two Digital Billboards located at key intersections on Hwy 231 South that are sure to catch your consumer’s eye. This 10-day Digital Showing offer expires 10/27. Contact your Durden Sales Representative today to reserve your space. Hunts
Saunders

“CAN’T TOUCH THIS” BILLBOARD FOR DOTHAN KIA

DOTHAN KIA_MC HAMMER_RCC Board You can’t touch this…. My-my-my-my Durden has done it again. Tasked with designing a billboard to turn heads, Durden looked towards the original rapping hamsters in the Kia commercials for inspiration and were led to another rapper of the human kind. We all remember the 1990’s hit single “U Can’t Touch This,” written, performed, and produced by MC Hammer, himself. This signature song of Hammer’s is possibly one of the most recognizable records ever… which happens to be the same thing Durden wants for Dothan Kia. The 2014 Kia Soul gets 31 mpg on the Highway and costs $13,995. What better way to advertise that then putting MC Hammer on top of a 14’ x 48’ billboard. Well it’s not actually MC Hammer. It is a mannequin made to look like him, dressed in a gold & black jumpsuit. Our Creative Department and Expediting Department worked together with Dothan Kia to create this beautiful 3D Billboard work of art. If you would like #TeamDurden to design your next out-of-home advertisement, please contact our sales department to get started. Nah-na-na-na, Stop, Hammer Time! photo 1-9 DCIM100GOPRO IMG_2277 photo 3-6  

DURDEN OUTDOOR BUILDS IT’S FIRST MOTORIZED TRUCK DOOR ON A BILLBOARD

IMG_0472Durden Outdoor Displays, Inc helped Action Buick GMC of Dothan roll out the red carpet for the new 2014 GMC Sierra. The Sierra is a cut above other trucks showcasing the new standard in truck interiors. Durden wanted to showcase this aspect of the 2014 Sierra by creating a billboard that entices you to look inside. Sierra’s cabin has been crafted to provide you and your passengers with a quality experience. Durden Outdoor and Action of Dothan invite you to open the door to a new Sierra and take her for a FREE test drive. Action of Dothan, located at 211 Ross Clarck Circle, came to Durden when they wanted an out-of-the-box design for their out-of –home advertising. This one-of-a-kind billboard design with a 35’ Sierra 1500 came directly from the Durden Outdoor Creative Department. The 12’ door and 3D Mirror that opens and closes was hand crafted in the Durden Outdoor Production Department. To see the process of creating this motorized truck door for Action, click here. If you would like an out of the box idea (like this one) for you company, contact our sales department today to get started.   photo 2 IMG_0476 IMG_0383 IMG_0381

Durden Sponsors Toadlick Music Festival for Second Year

3D Toadlick Bulletin

3D Toadlick Bulletin

Toadlick Music Festival is a three-day outdoor country and southern rock event held at the National Peanut Festival Fairgrounds in Dothan, Alabama, on April 24-26, 2014. For the second year in a row, Durden Outdoor is proudly sponsoring the Toadlick Music Festival. The festival, in its third year, drew 40,000 music fans in 2013. “Toadlickers” came from 40 states and 10 foreign countries, all-eager to see some of the biggest names in country music. The 2014 music festival is expecting to have their largest crowd in its three-year history. Toadlick is an affordably priced B.Y.O.B. (Bring Your Own Booze) festival that offers free admission to children 12 and under. This year you will be able to see many big name bands as well as local bands. 2014 Toadlick Line Up Includes:
  • REO Speedwagon (Saturday)
  • The Band Perry (Saturday)
  • Joe Nichols (Saturday)
  • Gloriana (Saturday)
  • Merle Haggard (Friday)
  • Gary Allen (Friday)
  • Molly Hatchet (Friday)
  • Arron Lewis (Friday)
  • Billy Currington (Thursday)
  • Colt Ford (Thursday)
  • + MORE!
Toadlick Digital

Toadlick Digital

To help promote the Toadlick Music Festival, Durden Outdoor utilized multiple digital billboards in their digital billboard network to feature the top music artists that will be performing in April of 2014. Durden’s Creative team also developed (in-house) a custom-built, 3D, 30-foot toad tongue at the festival ground’s billboard. You can see the toad’s tongue from ten miles down the road snatching up its tickets for the festival. If you are interested in more information or tickets for the Toadlick Music Festival Please click here. If you are interested in utilizing the Durden Billboard Network, as Toadlick did, to promote your next event please contact our sales team. We can help you get the word out to over 1 million cars (Daily) about your upcoming local or long distance event. Click here to contact our sales team.  
Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Stage Banners by Durden

Toadlick Projected Logo

Toadlick Projected Logo

 

Willie Nelson LIVE tonight!

AEG LIVE Durden Outdoor is excited to have partnered with AEG Entertainment to promote the one and only Willie Nelson & Family in the Durden Digital Network! AEG Entertainment came to us looking for a digital billboard blitz in the Dothan market to let the wiregrass area know that the country music legend is coming to town. You can see Willie LIVE tonight at the Dothan Civic Center! Limited tickets are still available and may be purchased at the Dothan Civic Center box office.

Toadlick Christmas Ticket Sale

toadlick-christmas Season’s Greetings!!! Christmas is right around the corner and you are probably scrambling to find the right gift for that special someone, your best friend, your teenager, or even yourself. Well, there is no need to look any further. Toadlick Music Festival has tickets on sale for $89 until the end of December. On January 1st, the price will increase to $99, so ask for the gift of experience this Christmas (Yule, Kwanzaa, Saint Nicholas day, Las Posadas, or Hanukkah). You can see The Band Perry, Merle Haggard, Billy Currington, Aaron Lewis, Gary Allan, Clay Walker, Joe Nichols, Colt Ford, Jana Kramer, Brett Eldredge, Chase Rice, Gloriana, & more on April 24-26, 2014 at the National Peanut Festival Fairgrounds in Dothan, Alabama. Camping Passes & Toadally Important People (T.I.P) Passes are also available for the Holidays. You can get yours today by visiting toadlick.com for more details. And did we mention that 10% of all December ticket sales will be donated to the Wiregrass Area United Way Food Bank? That’s right; you can give back to your community while giving a gift to yourself. We hope you have a toadally awesome holiday!

Countdown Christmas & NYE on our Digital Network!

  Durden-Holiday Countdowns It seems so early to be talking about the Holidays, but the countdown to Black Friday has begun! Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has started. A recent poll reflected typical consumer holiday shopping plans: • 38% start their holiday shopping by mid-October • 34% start on Black Friday • 18% start in early December • 5% start a few days before the holidays • 3% start on Cyber Monday We’ve created 3 digital billboard countdown pieces for you to entice your customer to remember you during this Holiday Season. Contact our Sales Team today to begin your countdown, 334-678-2209 or sales@durdenoutdoor.com

Durden Outdoor Welcomes ACOM Students & Families

Alabama College of Osteopathic MedicineDurden Outdoor Displays, Inc. is proud to Welcome ACOM Students and Families to Dothan, AL! We are excited that Dothan is the home of ACOM and cannot wait to see the growth that it brings to the medical industry and community. ACOM is the first osteopathic college in Alabama and 1 of 34 in the nation. Open house will be held today, July 29th, and classes will begin on August 5th.

DIGITAL BILLBOARD NETWORK IN ENTERPRISE, AL

Enterprise Alabama Digtial Network Enterprise-DigtialNetwork_MapDigital Billboards have brought Out-of-Home advertising to a whole new level. Digital technology allows you to display multiple messages. Plus, with messages that are easily changed, you can display different ads on specific days as well as at different times of the day, making your message not only relevant but timely. With the latest eye-catching LED technology and multiple locations, Durden Outdoor is proud to introduce our NEW DIGITAL NETWORK to the Enterprise area. With seven different locations, more than 180,000 vehicles passing them daily and the ability to rotate to different locations every four weeks, the Durden Digital Network is the only network of it’s kind in the Enterprise Market. The Displays in the Enterprise Digital Family are listed below:
  • Ft Rucker – located at the Enterprise/Fort Rucker Gate, this display catches traffic heading west on Rucker BLVD. More than 16,000 vehicles pass this location daily and they are coming from the military base of Fort Rucker which has one of the highest hourly-rate wages in the state.
  • Cube – “The Cube” is located on the corner of Hwy 84 and the Enterprise Bypass (Boll Weevil Circle). It has a captured audience at this intersection and sees more than 42,000 cars a day pass by!!! People traveling to Dothan from Enterprise and back are likely to see this highly visible display.
  • Hwy 27S RHR – Hwy 27 South is part of a two-sided display located at the Publix shopping center in Enterprise. With more than 38,000 vehicles passing by here daily, your message is sure to be seen when you’re on either side of this prime location.
  • Hwy 27N LHR – Hwy 27 North is the other side of the two-sided display located at the Publix shopping center in Enterprise. Again, with more than 38,000 vehicles passing by here daily, your message is sure to be seen when you’re on either side of this prime location. This side catches anyone heading towards Mellow Mushroom, Lowes and Highway 167 to Troy.
  • *NEW* Hwy 167 S – Hwy 167 South is one of our newest family members and sits on the corner of Hwy 167 and the Boll Weevil Circle, located near ESCC. Nearly 16,000 cars daily pass by this location and that number is sure to increase with the growth going on on that side of town.
  • *NEW*  Hwy 167 N – Hwy 167 North is also one of our newest additions to the Enterprise Digital family. Located on the Boll Weevil Circle and Hwy 167 North across from Lowes, this location is perfect for targeting traffic headed to Troy and the high school.
  • *NEW*  HWY 27S – This location is the third of three new locations Durden Outdoor has added to the Enterprise Digital Network. Located at the intersection of Boll Weevil Circle and Hwy 27 on the Southwest side of town, this display has a traffic count of more than 10,000 vehicles daily. With the growth that is occurring on this side of town, this location is soon to be a prime spot for your message to be seen.
Durden Outdoor Displays is the only electronic, Outdoor-sign vendor able to accommodate an audience in the Wiregrass area with a network of unavoidable LED billboards – with many new electronic LED billboards going live in the coming months! Our current Network covering the Wiregrass consists of more than 20 digital billboards scattered throughout Dothan, Enterprise, Ozark and Eufaula and offers local advertisers multiple opportunities to get their brands up in lights!

Durden Designs 3D Billboard for Local Bankruptcy Firm

mydebtWhitaker Marketing came to Durden Outdoor with the idea of collaborating to promote their client Espy, Metcalf & Espy, P.C.   Known as Dothan’s bankruptcy lawyers, EMEPC, have more than 60 years combined in bankruptcy law, and have helped thousands of individuals and families escape or decrease crushing debt burdens. The design process of Espy, Metcalf & Espy began with several creative meetings researching the topic, defining the direction, and strategizing about the possibilities. This is when the “Ball & Chain” concept emerged from our creative minds and leapt onto the dry erase board. The expression “ball and chain” refers back to the actual ball and chain, which was a heavy metal ball secured to a prisoner’s leg by means of a chain and manacle. The ball and chain was in use in both Britain and the USA by the early 19th century (and possibly much earlier.) The earliest citation in print is from The Times, January 1819. Now, it is used as a slang term for a burden that you must carry around with you. In our design the “Ball and Chain” is a metaphor for how debt can be a burden and weigh you down. With the design sketched out, Durden’s Creative department began designing and revising the billboard. After a few ideas were mapped out the initial design was presented to the client for review. Once the concept was given a go-ahead the 3D idea developed while meeting with Durden’s production department. Excitement had sprung with this new 3D idea between all three entities! The artwork was approved and the agency decided to creatively spend their client’s ad budget on (1) stationary bulletin strategically located on Main Street in Dothan, Alabama [across from Wiregrass Church.] To add frequency and coverage to this “MY DEBT” ad campaign, they also included a digital rotary showing on our Durden Digital Network. The team at Durden then began engineering and building the 20 foot 3D Chain and Cuff to fit on the billboard. You can see how we made it by clicking HERE. Shortly after it was installed Sharon Whitaker, President of Whitaker Marketing, notified us that the client had already received a lot of positive feed back from their 3D billboard. Creating the RIGHT IDEA for the RIGHT CLIENT equals “FAMOUS” every time.   Durden Outdoor was beyond ecstatic about developing and producing this billboard campaign for Whitaker Marketing and  Espy, Metcalf & Espy, P.C.’s Bankruptcy Practice. To find out how to add a 3D PROP BILLBOARD to your next marketing campaign, contact one of the FAMOUS MAKERS at DURDEN OUTDOOR today at sales@durdenoutdoor.com.