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Extra Large Jason Aldean Teaser | Answer Billboard gets huge response for a local Wrangler retailer

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Jason Aldean TEASER_ANSWER Billboard The power of one billboard can be huge if the message is right.  Durden Outdoor teamed up with local Wrangler retailer THE BARN for this awesome TEASER | ANSWER board. THE GOAL:  The client wanted to let locals & through traffic know that they are the BOOT & JEAN Capital of Alabama. THE IDEA:   Build a 25 foot tall cowboy (in jeans) and put him on a billboard smack dab in the center of Dothan, AL. THE SIZZLE:  The 2013 TOADLICK Music Festival was approaching April 11,12,13 and THE BARN was a sponsor of the event.  We spoke to the festival promoters and they had tried to book country music star JASON ALDEAN because of popular demand, but were unable to book him for their 2013 event.  So, how cool would it be if THE BARN could bring him to town? J THE TEASER:  We put up a billboard for 4 weeks that simply said “JASON ALDEAN IS COMING HERE.” THE ANSWER:  Our production team designed, built and installed a 25’ tall JASON ALDEAN on a low height billboard located on a major through fair (Hwy 231) in Dothan, AL with 38,000+ cars per day. THE RESULT:  Huge Local Response & PR for our client. NEXT QUESTION:  How can TEAM DURDEN make your next campaign FAMOUS? Jason Aldean has set the stage in country music. The singer has sold more than 7 million records and went double platinum with his 2010 album “My Kinda Party.” The recent release of his new album Night Train has everyone buzzing. His first single from this album, “Take a Little Ride,” has hit a three week streak at No. 1. You can read more about him on his website www.jasonaldean.com. The Barn, a local business, has been providing western and casual clothing to the surrounding area for more than 30 years. They carry top brands of clothes, shoes, boots, hats, and accessories for the entire family. With Jason Aldean being the face of Wrangler jeans, The Barn decided they wanted to be a part of all the hype. The Kreative team at Durden designed a campaign to market their products successfully. The Durden rotary poster, displayed for a couple of weeks, next to Conestoga Steak House on HWY 231 N, kept the Wiregrass pondering and curious about the artist’s where-abouts. Through social media motorists have been trying to find the answers. Will Jason Aldean come to Toadlick? The Durden team knows what he is up to. Stay tuned!

Durden hosts American Advertising Federation | Dothan ‘ADDY’ Awards Gala

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aaf Did you hear about the ADDY’s? Besides the recent buzzed about YouTube video of the show’s audience performance breaking out into the “Harlem Shake”, this year was a huge success! The ceremony was hosted at the Durden Outdoor Sign Museum on February 21st with Durden’s own Amy Kirkland, serving as this year’s ADDY Chair. The hottest creative of the Wiregrass was announced at the Gala. Everyone who attended had a great time enjoying the entertainment, photo booth sessions, delightful dinner and drinks. The American Advertising Federation, the nation’s oldest national advertising trade association, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The mission of the AAF is to protect and promote the well-being of advertising. They achieve this through an exclusive, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Every year the creative is bigger and better with fierce competition. The ADDY’s is a way to showcase the talent of businesses, freelancers, and college students. Distinguished panels of creative executives were honored to judge this year’s competition. Among the judges were:
  • Wally Hitchock, Associate Creative Director – Red Square Agency (Mobile, AL)
  • Brant Kelsey, Chief Brand Strategist & Founder – Kelsey Advertising & Design (LaGrange, GA)
  • Vicki Mills, Regional Director of Marketing – Goodwill Industries of Middle Georgia and the CSRA (Macron, GA)
Durden was honored to be presented for many awards throughout the evening. Our creative team was awarded:
  • Judges Choice – Outdoor Board Super-Sized, Eagle Eye Outfitters
  • Gold ADDY – Outdoor Board Dimensional, Eagle Eye Outfitters
  • Silver ADDY – Outdoor Board Extension/Dimensional, Area 51 Tactical
Our team is honored to have hosted and been a part of this year’s ADDY Awards. If you are an artist, student, or business and would like to submit your work for next year’s event contact Amy Kirkland, 792-5056. AAF-Dothan holds a luncheon the first Wednesday of every month at the Wiregrass Rehabilitation Center at noon. March’s luncheon will feature guest speaker, David Allred, Partner at LWT Connect in Montgomery, AL. You may reserve a seat at the March luncheon and learn more about the AAF-Dothan Chapter at http://www.aafdothan.com Durden has been in the business of making people FAMOUS with our award winning creative since 1968. If you would like to know how we can make you FAMOUS contact us today (334)-792-5056!

Leigh Anne Tuohy of The Blind Side speaking in Dothan

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Leigh Anne Tuohy is coming to Dothan, Alabama! The Dothan Education Foundation is pleased to announce the inspirational matriarch of the family to Alabama. The real-life mom from the hit movie, “The Blind Side” [featuring Sandra Bullock, Quinton Aaron and Tim McGraw] has been invited to voice her inspiring story on March 7th, 2013 at 7:00 p.m at the Dothan Civic Center, in Dothan, Alabama. Leigh Anne is energetically involved in many civic and faith-based organizations, including Grace Evangelical Church, of which she founded. She inspires spectators through her public speaking to analyze the full potential of people in their community and to find worth in those individuals who society has deemed insignificant. This woman views potential and value in every person and emphasizes how we can impact a person’s life with a little help. Leigh Anne will be sharing her personal journey she underwent with Michael Oher and how the experience changed her as a person.
“He had a much greater impact on our lives than we did on his,” says Touhy.
The family took in Mike when he was a teenager and pushed this man to his full potential. Michael Oher, an offensive lineman for the Baltimore Ravens, won his first Super Bowl in the Big Easy against the San Francisco 49ers this year. Broadcasting the success of this young man has encouraged audiences to think “What can I do?” The Dothan Education Foundation has promoted the Blind Side Speaking Event through a multitude of advertising outlets from radio to TV and billboards to social media. DEF is associated with Yes We Can and Adopt-A-School located at 2431 West Main Street (Westwood Office Complex), Suite 301 in Dothan, AL. The missions of the three affiliated organizations remain alike but structurally, they are becoming more active in the community. The three establishments are merging to becoming one organization to combine the history with the achievements and grassroots support of YWCD and AASD. The goals of these establishments are to improve student achievement for Dothan City students, maintain school improvement, and engage citizens of Dothan with its public schools. You can learn more about DEF and what they are about at dothaneducationfoundation.org With Durden Outdoor, they chose to promote on our Durden Digital Network, focusing mainly on the Dothan Market. This is the first time the Dothan Education Foundation has extended out to the community for financial support. All proceeds will help fund and develop special projects for Dothan City Schools through the foundation. Leigh Anne Tuohy (The Blind Side) Tickets:
  • Upper Level: $25
  • Lower Level: $40
  • Ground Level- Meet & Greet: $75
  • Ground Level – Dinner: $100
  • Ground Level- Table (8): $800
If you would like to Hear the Real Story of Leigh Anne Tuohy, tickets can be purchased by calling DEF at (334)-794-6585 or emailing the Executive Director, Tami Culver, at tami@dothaneducationfoundation.org.

National Peanut Festival Highlighted in Durden’s Hall of Fame

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National Peanut Festival 2012 • November 2nd – November 11th in Dothan, Alabama

Each week Durden Outdoor highlights the valuable service of our advertisers. This week’s ray of fame shines on the National Peanut Festival. Its Peanut Pickin’ Time! The farmers have harvested their peanuts and it is time to celebrate! The 69th annual National Peanut Festival will kick off this Friday, November 2nd at the National Peanut Festival Fairgrounds. The National Peanut Festival partners with Durden Outdoor Displays, Inc. each year to promote the weeklong festival. They utilize 4 Week Rotary Boards and Digital Displays to saturate Dothan and surrounding markets. The simple yet effective creative is eye catching with bright colors to announce the dates of the festival. We were also able to customize Digital ads to promote each day’s events and entertainment. People travel from all over the tri-state area to attend the weeklong festival. This year’s festival will include live performances by the Charlie Daniels Band and Eli Young Band. The popular Sea Lion Splash will be returning and is promising to be a crowd pleaser. Be sure to stop by the Eudora Farms petting zoo and let the kids get an up close glance at chickens, goats, and pigs to name a few. After checking out the agriculture exhibits, hit the Midway which will have rides sure to make you scream! From corndogs to elephant ears there will be plenty of food to enjoy while browsing all the booths and exhibits. Don’t forget to stop by the Winn-Dixie Ag complex to see the Livestock shows and you will not want to miss the Greased Pig & Calf scramble contests on Monday night. While at the NPF you might even get a glimpse of royalty! The Miss & Little Miss National Peanut Festival were held only a few weeks before the festival. Miss National Peanut Festival, Whitney Devane, and Little Miss National Peanut Festival, Emily Turner, will be attending daily events as they are the ambassadors for this year’s event. national-peanutGate and Ride tickets can be purchased in advance at the NPF Fairgrounds. This year they have the MegaPass! It includes (1) admission ticket and (1) Armband that may be used for any one day of the festival. The McDonalds Ride-a-thon advanced package will save you $7 and also contribute to the Ronald McDonald House. Each night there will be discounts on the gate admission price. You can see more details about these discounts on the NPF webpage or facebook. We look forward to seeing everyone out at the 69th annual National Peanut Festival. Remember, if you see a farmer, be sure to shake his hand as they are what it’s all about. If you would like to be made FAMOUS, contact the team at Durden Outdoor.      

Happy Halloween from Durden

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If you happen to be near one of our 20 digital billboards today you might see this message!

Happy Halloween from the Durden Team!

Home Mortgage of America | Dothan chosen as Advertiser of the Week

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hma-bestof-wiregrass_0Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Home Mortgage of America – Dothan Branch. In an ever-changing market, choosing the right mortgage company to handle your financing is very important.  Located in over 20 cities across 5 states, Home Mortgage of America (HMA) has become a household name. Its sole purpose, since 1978, has been residential mortgage loans. Home Mortgage of America – Dothan was chosen by the public as Dothan Eagle’s Best of the Wiregrass 2012. Their office is located at 3230 Ross Clark Circle, near Verizon Wireless and Tropical Smoothie. They are set apart from other loan offices because everything is done in-house, meaning that the file does not go to the National Office to be checked. Known as the home of the 10-Day closing, Home Mortgage America – Dothan is experience you can trust. After purchasing 500+ spots on 3 digital billboards rotating in the Durden Digital Network, HMA saw an immediate response. The first creative artwork was to celebrate winning the Best of the Wiregrass. The 2nd creative artwork was to communicate the experience in home loans that Home Mortgage America has acquired. With original Durden artwork and an in-house photoshoot, the Durden Creative Team was able to make HMA – Dothan FAMOUS!
“We have gotten a great response from the digital billboard. Thanks so much for you hard work on it. It looks great!” says Gena Johnson, Branch Manager.
There are multiple rotary digital packages available, like HMA’s. Please contact our sales team today to see which package is best for you. We look forward to making you FAMOUS! hma-experience_0

Dothan’s New Digital on Hwy 52 & Ross Clark Circle

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digtialbooklet-15 Billboards are the oldest mass medium. Digital Billboards are rapidly becoming the basics of outdoor advertising. These Displays have a lot to offer when it comes to advertising. Not only are your eyes drawn to the bright LED screen that ads move in and out of, but you have the option to change the ads multiple times. Compared to traditional billboards, there is no printing involved with Digital Displays. Durden Outdoor Displays, Inc. is continually growing its high-resolution Digital Network. One of the newest members to the Durden Digital Family is located at the intersection of Ross Clark Circle and Hwy 52 West. This intersection is streaming with cars through out the day. It targets through Florida Traffic traveling to and from the Gulf Coast via Ross Clark Circle. Directly next to Carpetland, this Digital can bee seen coming at least 1/2 mile away. The red light read gives drivers time to ready all of our ads displayed on the hi-resolution digital face. This display is in close proximity to some of the following Dothan businesses:
  • Carpetland
  • LOWES
  • Brackin Wholesale
  • Eye Center South
  • Bojangles
  • Holiday Inn Express
  • Harvest Church
The Digital Display located on Ross Clark Circle at Hwy 52 West is Durden’s 18th Digital Display and counting. Please contact Durden Outdoor Displays, Inc. today for more information on how we can make you FAMOUS! To reach an image consultant click here: Make Me Famous! or you may call 334-792-5056 to speak with a consultant directly.      

ALABAMA Votes, Candidates Use Durden Billboards

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March 13, 2012 is the congressional primary election. Who are you voting for? Eleven running candidates voted for Durden when they decided how to promote their campaign. We had the privilege of doing Eight Rotary Poster designs throughout the area, a bulletin in Dale County, & two digital billboards on our Durden Digital Network, which has 16 locations! Let’s meet the candidates who voted for us… Stuart K. Smith is an Ozark Attorney and Republican Candidate for the office of Circuit Judge, Place 1, within the 33rd Judicial Circuit, which serves Dale and Geneva Counties. Mr. Smith helped his campaign by using Durden’s Rotary posters. For past 6 years, Bill Filmore has been Chief Assistant District Attorney for Dale/Geneva Counties. Filmore handles the prosecution of major felony jury trials (usually sexual assaults and murder). Attorney Filmore also chose to promote his campaign with Durden’s Rotary Posters in Dale & Geneva counties. Ron Snell believes his qualifications and experiences, especially having taught in every Geneva County school cluster, make him the best candidate to advance all Geneva County schools as the Geneva County Superintendent. Mr. Snell chose to use rotary posters along with his other campaign elements. Fred Hamic seeks re-election to Geneva County Commission chairman/probate judge. Hamic says that in his first term he helped to get Geneva County on firm financial footing, and that the county currently owes nothing against its $10 million debt limit. He came to Durden for his outdoor advertising of his re-election campaign. Rotary Posters in Geneva County display his artwork created by our Art Department. Starla Mathews has served the citizens of Houston County as Revenue Commissioner for the past twelve years. It is this experience that leads her to seek the office of probate judge in Houston County, Alabama. Starla chose to promote her campaign on Durden’s Digital Network. Durden has a total of 17 locations when it comes to advertising digitally. Patrick Davenport believes it is important to have an attorney as Probate Judge. He graduated from UAB with a bachelor’s degree in history and received his law degree from Cumberland School of law at Samford University. Davenport said his opportunity to serve as special probate judge in the absence of Houston County Probate Judge Luke Cooley has given him a unique qualification to hold the office. Mike Stell’s mission is  to bring Barbour Counties Probate Judge’s office into the 21 Century. Snell wants to stop the long lines and make the office more “Customer Service Friendly.” Mr. Stell is promoting his campaign with Durden’s Rotary Poster in Barbour County. Steve Blair has operated a law firm for 25 years and served as Coffee County district judge for eight years. He was a 12th Judicial Circuit judge for two years and Enterprise’s municipal judge for the past six years. Mr. Blair is using Durden’s Digital Network in Enterprise to help promote his campaign to be Coffee County Probate Judge. Sharon Ard Michalic has 26 years working with Dale County. Her work experience began with the Tax Assessor and Tax Collector Offices before transferring to the Probate Office in 1994. She has had the privilege of working for two past probate judges. Now she is running for Probate Judge herself, and utilized Durden’s Rotary Poster to help her attain that spot. Woodrow (Woody) Hilboldt said his long work history in community-based business and his degree in business administration would be invaluable resources in carrying out the probate judge’s duties, which include maintaining vital public records, protecting public resources, and additional administrative duties associated with the “business” side of the office. He chose Durden to help promote his campaign with our Print Rotary Posters. Gerald Harden has served the citizens of Dale County politically for over 30 years and wishes to continue to do so. Harden believes he has the experience and the leadership capability in order to continue to make Dale County a better place today and for future generations. He is utilizing Durden’s Print Posters to campaign for his election into the Dale County Commission Chairperson Office. New Leadership and New Ideas for the Future of Barbour County is Jason Tyre’s 2012 Campaign Slogan. Over the last sixteen years, Jason has worked diligently through the Court System to provide alternative programs for substance abuse offenders to make them more productive citizens. He chose the Eufaula Digital Light House to further his campaign through outdoor media and advertising. Area businessman and community leader, Mark Blankenship announced his candidacy for Chairman of the Dale County Commission. Blankenship said he wants to put his experience, work ethic, and aggressive leadership to work for Dale County. Blankenship, a licensed residential contractor and developer, currently serves as President pro-tem of the Ozark City Council, serves as a member of the Ozark Technology board, and serves on the CB&T bank board of directors.  Mr. Blankenship chose to promote his campaign with a Durden Bulletin In Dale County. We thank all of our candidates for supporting us and allowing us to help promote you campaign this election.  With a marketing network of 1000 plus billboard, poster, and full color digital displays — your message was effectively promoted with Durden Outdoor. election_0 Commission Chairman Gerald Harden – Dale County Mark Blankenship – Dale County Circuit Judge Bill Filmore – Dale & Geneva County Stuart K Smith – Dale & Geneva County Probate Judge Fred Hamic – Geneva County Mike Stell – Barbour County Steve Blair – Coffee County Sharon Ard Michalic – Dale County Woody Hilboldt – Dale County Starla Mathews – Houston County Patrick Davenport  – Houston County Superintendent Ron Snell – Geneva County Circuit Clerk Jason Tyre – Barbour County

Unique Valentines Billboard Idea

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valentinesFebruary 14th keeps getting closer and closer… Still don’t know what your going to get yet? Well how about something unique, personal, and grand! We have just the gift for you: A Valentine’s Billboard Message. Send a clever message on our Justice Park Digital to your sweetie. 7 words or less will be all you need to tell them how much they mean to you. Our Justice Park digital, in Downtown Dothan, will be showing your Valentine’s Messages on February 13th & 14th for only $99. You will also receive a digital file to print out to give as well! Propose, be a secret admirer, renew your love, or send love to your family this Valentines with a Durden Outdoor Digital Valentine Billboard Message. This personalized unique gift will surely have them surprised. Contact Amy at 334-792-5056 to see about sending  your Valentine’s Billboard Message.

Rematch of the Century

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bcs-natl-champ The AllState BCS National Championship Game on ESPN will be the rematch of the century. The undefeated LSU Tigers face off against No. 2 Alabama Crimson Tide on Monday night at the Superdome in New Orleans, Louisiana. This showdown guarantees the SEC a sixth consecutive BCS title.
“We want to have a warrior mentality in how we go about this because it’s going to take a relentless attitude for 60 minutes to win a game like this.” – Nick Saban, Alabama Head Coach
In early November, the Tigers beat the Crimson Tide in a close overtime victory. Turns out Alabama warranted a rematch for the BCS Championship game by holding onto their No. 2 spot. They beat out Oklahoma State, Stanford, and Oregon in the BCS standing to gain the right to challenge LSU for a rematch.  Alabama continues to lead (45-25-5) in this rivalry that dates back to 1895.
“The opportunity to have competitively played yourself into an advantage position where you can play for a bowl championship – we recognize that as the reason why we’re here.” – Les Miles, LSU Head Coach
The last five matchups have been decided by nine or fewer points. With that said, we all know this AL/LSU game will be a great on to watch. If you are not making the long trip to New Orleans, Louisiana from Dothan, Alabama there are plenty of great places to hang out and watch the game. Hooters of Dothan, located on Ross Clark Circle, has great food and a great view… to watch the game. Right across the street is T.G.I. Fridays, where it’s always Friday. You can enjoy the game with appetizers & drinks inside or outside. If you are having a small or large tailgate party at home, or a friend’s, you can always stop by one of four Things-n-Wings locations. They have great deals of 25, 50 to 100 NOBO wings…you’ll be the MVP of the tailgate! Monday January 9th at 8:30 PM ET, Alabama will take another stab at beating LSU and taking home another national title. You don’t want to miss it! And don’t miss Dothan’s great food and social experience  at TGIF, Hooters, and Things-N-Wings. Who do you think will be FAMOUS, Alabama or LSU? For more information on how you can purchase outdoor advertisements promoting your company for big events like this one, please visit our contact page and we can start making you FAMOUS today!